Organic Consumer Behavior- Special reference to cereal /cereal products in the southern part of Tamilnadu.

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 757-767
Author(s):  
J. ELANCHEZHIAN ◽  
Dr. K. KALAICHELVI

Consumers’ interest in organic products is increasing globally. As IFOAM 2016 report, only 1.2 % of the land has been utilized in organic agriculture method. The overall organic market has achieved 89.7 billion $ in 2016 in that, & 48.4 a billion in sales accounted for the USA and German alone. Total registered organic producer in the worldwide is 2.7 million in that India is the leading country which has 835,200 organic producers. But many of them are a small farmer, and they had shared 1.49 million hectares only. The Government of India (GOI) and the state governments have taken several steps to improve the regulatory mechanism and frame several schemes to incentivize organic farming. 2017 December, Food Standards and Safety Authority of India (FSSAI) have recognized both the certification systems (NPOP and PGS-India) valid for organic food products. From these steps, GOI has tried to create confidence in the organic products, so that, domestic consumers and export countries can trust Indian organic products. But still, the organic sector in India suffered from some unique characteristic that is the absence of proper branding, package, consumer awareness, purchasing power, and supply chain issues (Agarwal, 2018).

2012 ◽  
Vol 28 (3) ◽  
pp. 255-262 ◽  
Author(s):  
Lydia Oberholtzer ◽  
Carolyn Dimitri ◽  
Edward C. Jaenicke

AbstractOver the past decade, organic food sales and farmland have grown rapidly worldwide. As the US market for organic food has expanded, anecdotal evidence indicates that imports of organic food have increased. US organic handlers may be importing to meet consumer demand for out-of-season products, as well as products not grown domestically. Handlers may also be importing organic products that are in short supply or to reduce input costs. This paper provides the first examination of imports of organic products into the USA. Data from a national survey of certified organic handlers in 2007 are used to examine the extent, types and origins of imported organic commodities. A Heckman model is employed to investigate the factors that influence an organic handler's decision to import organic products, and the level at which organic handlers import a product. Summary results show that while many of the products being imported into the USA are those that cannot be produced domestically, such as coffee and tropical fruits, some oft-imported commodities are those that can be produced in the USA, such as soybeans, wheat, barley and berries. The summary results also show that organic handlers are procuring almost a half of their imported products from a few countries, including Canada, China, Mexico, Brazil and Indonesia. In the econometric analysis, we found those handlers prioritizing local suppliers negatively affected the facility's decision to import products. The use of a social label, such as Fair Trade, positively affected a handler's decision to import. The size of organic sales was important to both the decision to import and the share imported, with larger firms more likely to import and smaller firms less likely to import. However, once a smaller firm had decided to import, they imported a larger share. Finally, our analysis found that experiencing limited supplies or prioritizing price with suppliers did not influence a handler's decision to import products. Based on the findings, we suggest future research avenues, including studies that address consumer preferences and the impact of increased imports on domestic organic farms.


Author(s):  
Mirela Stoian ◽  
Diana Caprita

Promoting sustainability, including the production and consumption of food, is badly needed nowadays, given the fact that consumers are increasingly concerned about protecting their health, through a thorough verification of food quality. From this perspective, organic food may represent a viable solution for a healthier future. Currently, we are witnessing a substantial increase in the number of countries, organizations, and companies encouraging organic farming, an economic activity that involves environmentally friendly agricultural practices. The main objective of this chapter is to reveal the growing importance of organic farming to the food markets. This research will also focus on presenting a very detailed analysis of the defining elements of organic agriculture, such as the evolution of certified organic surfaces, both contributory and disfavoring factors of the developing organic agriculture, and last but not least, overall outlook for global consumption of certified organic products.


2016 ◽  
Vol 30 (2) ◽  
pp. 91 ◽  
Author(s):  
Henny Mayrowani

<p><strong>English</strong><br />Awareness of the dangers posed by the use of synthetic chemicals in farming attracts attention at both the producers and consumers. Most consumers will choose safe food ingredients for better health and it drives increased demand for organic products. Healthy, environmentally friendly life-style becomes a new trend and has been institutionalized internationally which requires assurance that agricultural products should be safe for consumption (food safety attributes), high nutrient content (nutritional attributes) and environmentally friendly (eco-labeling attributes).  Indonesia has a great potential to compete in the international market, but it should be implemented gradually. This is because of many comparative advantages, i.e. (i) there are large land areas available for organic  farming; (ii) technology to support organic farming is available such as composting, no-tillage planting, biological pesticides, among others. Although the government has launched various policies on organic agriculture such as "Go Organic 2010”, but the development of organic farming in the country is relatively slow. This situation is due to various problems such as market constraints, consumers’ interest, relatively expensive organic products certification for small farmers, and lack of farmers’ partnership with private companies. However, interest for organic farming has grown and it is expected to have positive impacts on the development of organic agriculture in Indonesia.</p><p> </p><p><strong>Indonesian</strong><br />Kesadaran tentang bahaya yang ditimbulkan oleh pemakaian bahan kimia sintetis dalam pertanian menjadikan pertanian organik menarik perhatian baik di tingkat produsen maupun konsumen. Kebanyakan konsumen akan memilih bahan pangan yang aman bagi kesehatan dan ramah lingkungan, sehingga mendorong meningkatnya permintaan produk organik. Pola hidup sehat yang akrab lingkungan telah menjadi trend baru  dan telah melembaga secara internasional yang mensyaratkan jaminan bahwa produk pertanian harus beratribut aman dikonsumsi (food safety attributes), kandungan nutrisi tinggi (nutritional attributes), dan ramah lingkungan (eco-labelling attributes). Indonesia memiliki potensi yang cukup besar untuk bersaing di pasar internasional walaupun secara bertahap. Hal ini karena berbagai keunggulan komparatif antara lain: (i) masih banyak sumberdaya lahan yang dapat dibuka untuk mengembangkan sistem pertanian organik, (ii) teknologi untuk mendukung pertanian organik sudah cukup tersedia seperti pembuatan kompos, tanam tanpa olah tanah, pestisida hayati dan lain-lain. Walaupun pemerintah telah mencanangkan berbagai kebijakan dalam pengembangan pertanian organik seperti ‘Go Organic 2010’, namun perkembangan pertanian organik di Indonesia masih sangat lambat.  Keadaan ini disebabkan oleh berbagai kendala antara lain kendala pasar, minat konsumen dan pemahaman terhadap produk organik, proses sertifikasi yang dianggap berat oleh petani kecil, organisasi petani serta kemitraan petani dengan pengusaha. Namun minat bertani terhadap pertanian organik sudah tumbuh. Hal ini diharapkan akan berdampak positif terhadap pengembangan petanian organik.</p>


2019 ◽  
Vol 48 (3) ◽  
pp. 140-151 ◽  
Author(s):  
Зинаида Белякова ◽  
Zinaida Belyakova

Organic food products are a complex object of technical regulation. It combines, on the one hand, the requirements to finished food products and the production processes, and, on the other hand, the principles of organic agriculture. In terms of organic products and features of its production, the Russian Federation is at the initial stage of legal framework formation, while the USA and EU countries have been involved in these issues for more than 20 years. However, the development of organic agriculture and the production of appropriate products have good prospects in Russia. The experience of countries with high growth rates of organic production showed that the key points for the successful formation of the organic food sector is the establishment of the legal framework and the development of state regulation and control. According to the law established in 2018, organic products are environmentally friendly agricultural products, raw materials, and food that meet the requirements of the Federal law of August 3, 2018, No. 280-FL: “On organic products and amendments to certain legislative acts of the Russian Federation”. The law will be the basis for legal self-determination of organic products and processes of their production. It might also serve as a stimulus for the formation and development of the organic sector of food products in Russia. The present review features a retrospective analysis of the formation of international regulatory norms in the sphere of organic products, the corresponding international laws, and the experience of advanced countries, as well as the current state of the legislation in some former Soviet republics and the Russian Federation.


Author(s):  
Marta Kawa ◽  
Kazimierz Cyran

In Poland, a growing consumer interest in organic food is observed, contributing to the development of this market. The aim of this article is to determine the influence of the level of consumer awareness of organic products on the purchasing decisions. The study shows that the state of knowledge about organic food is still too low. The level of knowledge determines appropriate defining the characteristics of organic food. The research shows that consumers characterized by higher level of knowledge on organic products, state that the most important product criterion is a natural way of production, without chemical additives. They pay more attention to health characteristics such as nutritional value and freshness of the products. The efforts to raise the consumers’ awareness and increase their interest in organic food products is also important.


Author(s):  
Piotr Kułyk ◽  
Mariola Michałowska

The development of the organic food market has resulted from, among others, an increasing consumer awareness of healthy eating, caring for their loved ones, as well as the spread of information on exceedances regarding the level of pesticides in food, standards of dioxins in meat and many other toxic chemicals. Noteworthy is also the increasing availability of organic food. An increasing number of stores have in their range of products food from organic farming, which in effect affects the increase in demand for this type of food. Consumer behaviour regarding organic products is determined not only by increasing ecological awareness, but depends on many factors, among which economic factors play an important role. Understanding the conditions of purchasing ecoproducts is crucial in the development of the organic food market. The aim of this study is, fi rstly, to identify the factors determining consumer behaviour on the market of organic products, with particular emphasis on economic factors. Secondly, establishing the relationship between the level of average monthly income per person and the number of people in the household. Undoubtedly, higher prices of organic products compared to their conventional counterparts and low income of consumers limit their purchase. The article contains the results of a survey carried out among respondents in the Lubuskie Voivodeship. The results of the study show that the higher willingness to pay results not only from the perceived quality of products, taste values, product composition, lifestyle, or fragrance values, but also from care for the natural environment and the health of both themselves and their relatives.


Agriculture ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 138
Author(s):  
Julia Wojciechowska-Solis ◽  
Anetta Barska

The dynamically developing trend of sustainable consumption is manifested, among others, by the growing interest in organic products on the part of consumers. The aim of this article was to identify the behavior of Polish consumers in the market of organic products and to establish a link between their environmental awareness and willingness to buy organic products. The authors hypothesized that there is a relationship between consumer awareness of the concept of sustainable consumption and the consumption of organic products. Consumer awareness means making conscious choices based on the knowledge expressed in the attitudes and, sometimes, preferences of the food brand. The research was conducted using a proprietary survey questionnaire. A total of 1067 respondents participated. A statistical analysis was performed by using Statistica 13.1 PL software, which includes descriptive statistics, the discriminant function analysis, and regression analysis. Motives were identified that are of crucial importance to the consumer deciding to purchase organic products. These include: beneficial health effects, contents of nutrients, no additional substances used in food production, taste, and others. A statistical relationship was established between environmental awareness and the tendency to buy organic products. Among the organic products, eggs, fresh fruit and vegetables, honey, cow’s milk and its derivatives, as well as cereal products, are the most preferred by consumers of both genders. The proposed model, which outlines the relationship between environmental awareness and the tendency to buy organic products, includes the following variables: care for the environment and animal welfare, no harmful substances used in food production, low level of processing, short shelf life.


2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.


Author(s):  
Mali‘o Kodis ◽  
Marci Bortman ◽  
Sarah Newkirk

AbstractAs climate change accelerates the frequency and intensity of natural disasters, damage to public and private property is also increasing, putting exorbitant strain on governments and communities. Societies across the world are working to adapt to climate change, but climate adaptation is currently inadequate to meet the needs of the people left increasingly vulnerable and the places that risk being irreversibly changed or destroyed. One tactic of climate adaptation is strategic retreat, sometimes referred to as managed retreat. Strategic retreat is the process by which the government or another entity purchases (buys out) developed properties that are at risk of destruction or have been destroyed by natural disasters. The structure is most often demolished, and the land is placed under a permanent easement to prevent future development. What happens next is dependent on the entities involved in the buyouts, and can range from derelict, vacant lots to full restoration of ecosystems and their abilities to mitigate flood damage. Sometimes recreational amenities, such as trails or park infrastructure, are prioritized and funded as well. Conservation organizations can leverage their expertise in conservation planning, land acquisition and restoration, policy advocacy, and partnership development to improve the implementation of strategic retreat so that nature and people can thrive in the long term. In this policy paper, we review ways that conservation organizations have and can continue to engage in buyout processes to ensure positive outcomes for communities and nature. Conservation organizations must also evolve their approaches to climate adaptation to integrate equity and redress historical injustices in land use, and contribute towards improving strategic retreat for a more just and resilient future across disaster-prone communities. This work focuses on the context of disasters and climate adaptation in the USA, though many of the principles presented are applicable around the world.


2017 ◽  
Vol 52 (3) ◽  
pp. 607-624
Author(s):  
Christine Kim

This article evaluates the US ‘Monuments Men’ operations in Korea, focusing on wartime and postwar efforts undertaken by the government of the USA to preserve and restore artwork seized by Japan. The Asian initiative, conceived a year after the European model was established, likewise drew upon cultural, intellectual, and academic resources. Yet fundamental differences in personnel, perceptions of Korean cultural backwardness, prevailing imperialist attitudes, and Cold War sensibilities rendered a very different kind of project. Ultimately the ‘Monuments Men’ succeeded primarily in preserving the cultural patrimony of Japan, but it failed to recover any plundered objects from Korea, or the rest of Asia for that matter. Focusing on the US deliberations regarding repatriation of Korean looted art, this article lays bare both the US preoccupation with maintaining the national interests of its newest ally, and exposes an understanding of East Asian cultural hierarchy that privileged Japan’s artistic achievement and modern society above all.


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