Value Creation of Korail through Customer Participation

2013 ◽  
Vol 14 (4) ◽  
pp. 179-194
Author(s):  
서주환 ◽  
Oh, Ha Na ◽  
Kim Youngtaek ◽  
Seo, Min Ju
Keyword(s):  
Value Creation ◽  
Customer Participation

Role of Resource Integration and Composite Expertise for Unique Value Creation

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Rita Sharma
Keyword(s):  
Value Creation ◽  
Reliability And Validity ◽  
Customer Participation ◽  
Future Research ◽  
Resource Integration ◽  
Supplier Relationships ◽  
Future Research Agenda ◽  
Managerial Implications ◽  
Validity Tests

In the terminology of Service-Dominant, customer has become a co-creator of the value. This emphasises the development of customer-supplier relationships through interaction and dialogue. However, research to date suggests that relatively little is known about how consumers integrate their resources and engage in co-creation of value with the service provider. Thus, the present study develops a framework of the facilitators or antecedents of the co-creation of value for understanding and managing creation of unique value. Thus, both the ninth and tenth SD logic foundational premises are addressed in this study, in that we consider both the issue of resource integration in the network and the phenomenological nature of unique value co-creation. The study examines the co-creation efforts of the customers of fashionable boutiques of a Jammu city and statistical techniques like CFA and SEM were used to analyse the data. Further, reliability and validity tests were also performed. Based upon a sample of 196 female customers, the study found that resource integration and composite expertise of customers and suppliers significantly influence customer participation, which in turn significantly predicts CCV and unique value in offerings. The study also discusses the managerial implications, limitations and future research agenda at the end.

Modeling of Service Value Creation based on Multidisciplinary Framework

2014 ◽  
pp. 44-67 ◽  
Author(s):  
Kotaro Nakamura
Keyword(s):  
Case Studies ◽  
Value Creation ◽  
Knowledge Creation ◽  
Service System ◽  
Information Services ◽  
Service Science ◽  
Customer Participation ◽  
Smart Devices ◽  
Service Value ◽  
Proposed Model

Service value is successfully created when customers enjoy the benefits of services provided through the service system. Such service value creation requires a multidisciplinary approach such as finding challenging ways of doing this in recent service science. This chapter focuses on visualizing the process of service value creation in actual service enterprises based on modern-service or knowledge-creation theory. The proposed model describes the shift of service values, focusing on the three axes of the “location where the service is provided/used,” “the level of user needs,” and the “degree of customer participation in value co-creation.” The methodology based on this model is demonstrated through case studies involving accommodation services including “o-motenashi” hospitality and network-based information services using smart devices.

scholarly journals Customer participation in the creation and implementation of the service for internet banking

2018 ◽  
Vol 20 (3) ◽  
Author(s):  
Ronny .
Keyword(s):  
Value Creation ◽  
Internet Banking ◽  
Customer Participation ◽  
Banking Services ◽  
Customer Support ◽  
Service Value ◽  
Customer Involvement ◽  
Depth Interview ◽  
New Feature ◽  
Internet Banking Services

This study aims to answer two important issues such as what value of internet banking services that is prioritized by the bank in the implementation of internet banking, and how the bank tries to involve the customers in creating and implementing the value of internet banking services. This study conducted by an In-depth interview on 3 informant bank officials from three banks in Indonesia who have authority to handle internet banking services. The analysis was based on the interview result. The results shows that banks expect customers to participate in 5 aspects of internet banking security, feedback in form of input and assessment of internet banking, customer support on the use of adequate technology, customer knowledge and skills about information technology, and customer involvement in new feature development trials of  Internet banking. Such customer participation leads to service value creation such as security, convenience, benefits, emotional, and communication.

scholarly journals DRIVERS OF CUSTOMER PARTICIPATION - A STUDY OF EDUCATION SERVICE

2015 ◽  
Vol 18 (2) ◽  
pp. 18-29
Author(s):  
Hau Nguyen Le ◽  
Quyen Thi My Mai
Keyword(s):  
Higher Education ◽  
Value Creation ◽  
Customer Participation ◽  
Education Service ◽  
Customer Motivation

In many services, customer participation is necessary for value creation. The questions are whether customers always actively participate and what the antecedents of their participation behavior are. This study proposes a model including customer motivation, task clarity and customer capability as predictors of customer participation, which is then tested in the higher education service in Vietnam. The results show that customers need to have motivation and capability to actively participate in the value creation of the education service.

scholarly journals Explored Customer Participation and Value

2021 ◽  
Vol 18 ◽  
pp. 345-359
Author(s):  
Albert Jing-Fuh Yang ◽  
Chia-Wen Hung ◽  
Siao-Fen Huang
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Customer Satisfaction ◽  
Value Creation ◽  
Financial Services ◽  
Structural Equation ◽  
Customer Participation ◽  
Relationship Value ◽  
Employee Relationship ◽  
The Relationship

Emerging marketing perspectives show that customer participation creates new opportunities for value creation. A perspective in the marketing section should be highlighted, a new opportunity must be emphasized, and customer participation should be used as a means to define the relationship benefits through their participation. The goal of customer participation is to create a high-value service process by creating cooperation with customers. This study describes and develops hypothesis verification. In the context of professional financial services in Taiwan, this study explores the effect of customer participation on value creation and satisfaction from customer and employee perspectives. It also analyzes the effects of different customer capabilities and employees’ emotional intelligence. The source of data collection is a total of 383 customer questionnaires from domestic financial institutions of two types of bank (public and private) to verify (1) how customer participation affects customer satisfaction and employee job satisfaction through relationship value creation, (2) how customer ability affects the relationship between value creation and satisfaction, and (3) how employees’ emotional intelligence affects the relationship between relationship value creation and job satisfaction. This study uses the structural equation model to verify the research hypothesis and obtains the following results through empirical research: 1. Customer participation affects customer satisfaction through relationship value creation. 2. Customer participation does not completely create positive employee relationship value, which may increase work pressure. 3. Interference results show that customer ability can promote customer satisfaction, whereas employee emotional intelligence does not necessarily affect the relationship between employee relationship value creation and job satisfaction. These results contribute to the banking industry. Customer participation can promote value creation by arranging customers and financial specialists to have an appropriate interactive relationship and professional services

Cultural Influence on Customer Participation in the Value-Creation Processes

2013 ◽  
Author(s):  
Satoshi Akutsu ◽  
Mayomi Haga ◽  
Yoshinori Fujikawa ◽  
Joji Ono
Keyword(s):  
Value Creation ◽  
Cultural Influence ◽  
Customer Participation

scholarly journals A Study on the Mechanism of Information Sharing between Customer Involvement and New Product Development

2021 ◽  
Vol 235 ◽  
pp. 03038
Author(s):  
Minglei Xie
Keyword(s):  
Information Sharing ◽  
Value Creation ◽  
New Products ◽  
Interactive Effect ◽  
New Product ◽  
Two Dimensions ◽  
Product Performance ◽  
Customer Participation ◽  
New Product Performance ◽  
Inside Out

Data from 275 questionnaires were used to examine the role of information-sharing customers in value creation of new products. The results show that information sharing plays a part in mediating the relationship between customer participation and new product performance, and the two dimensions of information sharing enhance the interaction of new product performance. The above conclusions answer the mechanism of information sharing in the process of customer’s participation in the value creation of new products, reveal the interactive effect of “inside-out” and “inside-out” information sharing, and provide a reference for small and medium-sized enterprises (SMEs) in the manufacturing industry to participate in the development of new products.

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