Conflicting Electronic Word-of-Mouth :The Role of Subsequent Message Exposure

2010 ◽  
Vol 11 (1) ◽  
pp. 161-176
Author(s):  
송지희 ◽  
Feisal Murshed ◽  
Judy Harris
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth

A Study of the Role of e-WOM on Social Commerce

2018 ◽  
Vol 14 (3) ◽  
pp. 1-18
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Word Of Mouth ◽  
Quality Information ◽  
Electronic Word Of Mouth ◽  
Social Commerce ◽  
Consumer Electronic ◽  
Information Credibility ◽  
Meaningful Engagement

The purpose of this study is to discover how electronic word of mouth engages users and encourages them to purchase. By proposing the concepts of electronic word of mouth as different ways to provide reciprocal experience, this study develops a model that explores the antecedents of electronic word of mouth and its role in explaining a consumer to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, information quality, information credibility, needs of information, and attitude towards information increase consumer electronic word of mouth. Second, the consumer's electronic word of mouth increases their purchase intention. Finally, information quality and attitude towards information among the antecedents of consumer electronic word of mouth increase his or her purchase intention through his or her electronic word of mouth. The findings contribute to research on social commerce by paying scholarly attention to meaningful engagement characterized by electronic word of mouth.

Role of electronic word of mouth on purchase intention

2019 ◽  
Vol 30 (4) ◽  
pp. 411
Author(s):  
Wajeeha Aslam ◽  
Kashif Farhat ◽  
Imtiaz Arif
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth

Role of electronic word of mouth on purchase intention

2019 ◽  
Vol 30 (4) ◽  
pp. 411
Author(s):  
Kashif Farhat ◽  
Wajeeha Aslam ◽  
Imtiaz Arif
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth

Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth

2020 ◽  
Vol 11 (3) ◽  
pp. 278
Author(s):  
Husam Yaseen ◽  
Ahmad Al Adwan ◽  
Alaa Alhorani ◽  
Ahmad Samed Al Adwan ◽  
Husam Kokash
Keyword(s):  
Customer Loyalty ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Electronic Word Of Mouth ◽  
Online Trust
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