Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love

2020 ◽  
Author(s):  
Jawad Iqbal ◽  
Mehak Malik ◽  
Saira Yousaf ◽  
Rana Muhammad Shahid Yaqub
Keyword(s):  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Love ◽  
Mediating Role ◽  
Brand Reputation

Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image

2016 ◽  
Vol 2 (2) ◽  
pp. 137-148 ◽  
Author(s):  
Shabnam Doosti ◽  
Mohammad Reza Jalilvand ◽  
Ali Asadi ◽  
Javad Khazaei Pool ◽  
Parisa Mehrani Adl
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
City Image ◽  
Content Type ◽  
Mediating Role ◽  
Tourism Management ◽  
City Tourism

Purpose – The purpose of this paper is to investigate how electronic word of mouth (e-WOM), attitude, and city image affect tourists’ intention to visit a tourism city. Design/methodology/approach – Drawing from the tourism management literature, the authors hypothesize and test the relationships among e-WOM, attitude, overall city image, and visit intentions. Structural equation modeling was conducted to test the proposed relationships among the variables. Findings – The empirical results suggested that e-WOM has a positive and significant influence on tourists’ attitude and overall city image. Further, e-WOM, attitude toward city, and overall city image were significant determinants of visit intentions. Originality/value – The paper contributes to understand the relationship between four constructs of e-WOM, attitude, and overall city image and visit intentions, tested in city tourism in the context of a tourism city.

Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

2021 ◽  
pp. 227853372110249
Author(s):  
Milad Farzin ◽  
Marzie Sadeghi ◽  
Majid Fattahi ◽  
Mohammad Reza Eghbal
Keyword(s):  
Social Media ◽  
Willingness To Pay ◽  
Brand Equity ◽  
Word Of Mouth ◽  
Theory And Practice ◽  
Brand Identity ◽  
Social Media Marketing ◽  
Electronic Word Of Mouth ◽  
Mediating Role

The spread of social media has created a new era for companies and brands and forcing them to explore new interactive ways to achieve and engage their consumers. The main purpose of the present study is to investigate the impact of social media marketing and electronic word-of-mouth on consumers' willingness to pay a premium due to the mediating role of brand equity and brand identity. The data were collected through a survey by simple random sampling method. Questionnaires were distributed among people who had experience in buying leather products from social networks. Structural equation modeling technique was applied to test the research hypotheses. The results exposed the process that transforms social media marketing and electronic word-of-mouth to the willingness to pay a premium. Moreover, the findings showed that electronic word-of-mouth can indirectly affect consumer behavioral responses through brand equity and brand identity and also have a direct impact on consumer decisions such as willingness to pay a premium. The study has important implications for both theory and practice. This insight could be utilized by marketers and advertisers in the formulation and implementation of effective and coherent marketing and advertising strategies.

scholarly journals The Role of Mediation Electronic Word of Mouth (E-WoM) in Relationship Quality of Services and Tourism Products Against Visiting Decisions

2021 ◽  
Vol 5 (1) ◽  
pp. 64-76
Author(s):  
Asep Rahmat Taryadi ◽  
Muchammad Agung Miftahuddin
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
The Relationship

The purpose of this study was to analyze the mediating role of electronic word of mouth in the relationship between tourism products and service quality on the decision to visit tourists to Pangandaran Beach. This research is explanatory research, and the data collection is done by distributing questionnaires. The sample in this study amounted to 95 visitors to Pangandaran beach, who were selected using the purposive sampling method. Based on the analysis using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, the results indicate that service quality and tourism products have a significant positive effect on visiting decisions. However, electronic word of mouth does not mediate the relationship between service quality and tourism products on tourists visiting decisions.

scholarly journals Interactive app-based services: Recovery evaluations and the mediating role of satisfaction in the relationship between customer-brand engagement and electronic word of mouth

2021 ◽  
Vol 25 ◽  
Author(s):  
Radhakrishna B. ◽  
Pankaj Kumar Mohanty ◽  
Anitha Acharya ◽  
Manish Gupta
Keyword(s):  
Social Exchange ◽  
Social Exchange Theory ◽  
Word Of Mouth ◽  
Food Delivery ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
Brand Engagement ◽  
Recovery Satisfaction ◽  
The Relationship

Based on the theory of co-creation and resource-based theory, this study examines the differential impact of varying levels of customer participation in service recovery (firm, customer, and joint) on recovery satisfaction, customer-brand engagement (CBE), and electronic-word of mouth (e-WoM). Besides, using social exchange theory, this study examines the mediating role of consumers’ recovery satisfaction in the relationship between the types of service recovery and electronic word of mouth (e-WoM). The data to accomplish the research objectives was collected from 495 customers of interactive food delivery apps in India. The experimental design was used to collect the data. The multivariate analysis of variance (MANOVA) and PROCESS macro techniques were used to test the hypotheses. The findings suggest that joint recovery results in better recovery evaluations such as CBE, recovery satisfaction, and e-WoM. Also, recovery satisfaction mediated the relationship between CBE and e-WoM. These findings provide empirical evidence for the linkages among the theory of co-creation, resource-based theory, and social exchange theory. The marketers of interactive food delivery apps may use these findings to ascertain which recovery type they should emphasize to improve recovery satisfaction. Moreover, they are encouraged to take steps for improving recovery satisfaction as CBE affects e-WoM through recovery satisfaction.

scholarly journals Intermediary Role Of Nostalgia Tendency In The Effect Of Electronic Word Of Mouth Communication On Tourists' Destination Visit Intentions

2020 ◽  
Vol 11 (20) ◽  
pp. 44-59
Author(s):  
Gönül Göker ◽  
İlknur Ayar
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
Intermediary Role ◽  
Word Of Mouth Communication ◽  
The Impact

This study was aimed to reveal the mediating role of nostalgia tendencies in the effect of E-Wom (Electronic Word of Mouth Communication) on Tourists' intention to visit UNESCO World Heritage City Safranbolu. The authors aimed to reveal the effect of word of mouth communication on the destination preference, as well as to determine whether the nostalgia tendency has an intermediary role during this communication. Survey method was used in the research as the data collection tool. The survey was administered to all travel lovers. A total of 402 people participated in the survey. In this research, the structural equation model was used to determine the mediating role of the nostalgia trend in the impact of E-wom on travel intent. Responses were analyzed with SPSS statistical software. According to the results of the research, E-wom has an impact on travel intention. The partial mediating role of the "nostalgia tendency" in "the effect of e-wom on travel intention" was determined. Comments and suggestions were developed depending on the analysis results obtained at the end of the study.

scholarly journals The mediating role of security and privacy on the relationship between customer interface features and e-word of mouth marketing

2021 ◽  
Vol 6 (2) ◽  
pp. 125-142
Author(s):  
Pınar YÜRÜK-KAYAPINAR
Keyword(s):  
Direct Effect ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Security And Privacy ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
Customer Interface ◽  
Significant Direct Effect

Recent developments in technology have led to an increase in Internet usage by consumers and businesses. This study examines the relationships between customer interface features, security and privacy, electronic word of mouth marketing and online purchasing intentions. In order to examine these relationships, a total of 438 consumers were reached from Edirne, Tekirdağ and Kırklareli provinces by using the convenience sampling method. According to the research aim, consumers who made purchases via e-commerce sites were selected, and data were collected by interviewing these people face to face. In order to analyze the collected data, first explanatory and confirmatory factor analyzes were applied and then the hypotheses were tested with the structural equation model. According to the results, customization and character directly affect security and privacy, whereas interaction, character, and customization directly affect electronic word of mouth marketing. Thus, security and privacy have a significant direct effect on the electronic mouth of mouth marketing, while customization has a significant direct effect on online purchasing intention. In addition, customization and character significantly affect electronic word of mouth marketing through the mediating role of security and privacy.

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