scholarly journals THE BRAND EFFECT OF ECOLOGICAL FARM UNDER THE BACKGROUND OF «INTERNET +».

2021 ◽  
Vol 97 (05) ◽  
pp. 401-405
Author(s):  
Zhang Jie ◽  
Keyword(s):  
Brand Effect

Financial performance assessment of branded and non-branded hotel companies. Analysis of the Portuguese case

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Catarina Martins ◽  
Clara Bento Vaz ◽  
Jorge Manuel Afonso Alves
Keyword(s):  
Financial Performance ◽  
Group Performance ◽  
Value Added ◽  
Strategic Decision ◽  
Financial Ratios ◽  
Bivariate Analysis ◽  
Continuous Growth ◽  
Content Type ◽  
Dea Model ◽  
Brand Effect

Purpose Portugal has been experiencing a continuous growth in tourism activity, with hospitality industry as one of the main tourism sectors. Therefore, the assessment of hotel companies’ performance is very important to assist decision processes. The purpose of this paper is to assess the financial performance (FP) of 570 hotel companies operating hotel units in Portugal in 2017. To explore the question of brand affiliation, a comparison was made between hotel companies with similar stars rating and market orientation. In addition, this paper intends to fill a gap in literature studying the Portuguese reality on the subject of brand affiliation. Design/methodology/approach The present study uses a methodology based on data envelopment analysis (DEA) to assess the overall performance for each company, which further decomposed into the within-group performance and the technological gap. The performance of the hotel company is assessed through the aggregation of multiple financial indicators using the composite indicator (CI) derived from the DEA model. A bivariate analysis based on the Tobit regression to test the robustness of brand effect on FP of hotel companies (HC) was also included. Findings The empirical results show that branded companies, on average, have significantly better overall FP than non-branded companies. On the one hand, the brand effect tends to improve the within-group FP of HCs and the brand presents a statistically significant positive effect on the FP. On the other hand, the best practices are observed in both branded and non-branded companies. Practical implications The results of this study illustrate that, globally, the better FP of the branded companies is because of their individual relative companies’ performance and a better model of operation given by the brand effect. Brand affiliation will generally allow for a better FP and essentially a better profitability for invested equity, a higher return on sales and a higher value added per employee. Originality/value The study provides important theoretical and practical contributions that can assist the strategic decision of the HCs in choosing to operate independently or to adopt brand affiliation. Also, it is innovative because the FP of branded and non-branded HCs is measured not using a set of individual financial ratios but through a single CI that aggregates those financial ratios, using a DEA model.

scholarly journals Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status

2008 ◽  
Vol 11 (9) ◽  
pp. 897-904 ◽  
Author(s):  
Jason CG Halford ◽  
Emma J Boyland ◽  
Georgina M Hughes ◽  
Leanne Stacey ◽  
Sarah McKean ◽  
...  
Keyword(s):  
Food Intake ◽  
Weight Status ◽  
Normal Weight ◽  
Overweight Children ◽  
Obese Children ◽  
Food Advertisements ◽  
Body Mass Index Score ◽  
And Gender ◽  
Brand Effect ◽  
Gender Specific

AbstractObjectiveTo investigate the effect of television food advertising on children’s food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion.DesignThe study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm.SettingThe study was conducted in Liverpool, UK.SubjectsFifty-nine children (32 male, 27 female) aged 9–11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB).ResultsExposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0·001). The increase in intake was largest in the obese children (P = 0·04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0·001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children’s modified age- and gender-specific body mass index score.ConclusionsThese data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks.

scholarly journals Diffusion of two brands in competition: Cross-brand effect

2014 ◽  
Vol 413 ◽  
pp. 104-115 ◽  
Author(s):  
C.E. Laciana ◽  
G. Gual ◽  
D. Kalmus ◽  
N. Oteiza-Aguirre ◽  
S.L. Rovere
Keyword(s):  
Brand Effect

scholarly journals Introducing of Online Channel and Management Strategy for Green Agri-food Supply Chain based on Pick-Your-Own Operations

2019 ◽  
Vol 16 (11) ◽  
pp. 1990 ◽  
Author(s):  
Qifan Hu ◽  
Qianyun Xu ◽  
Bing Xu
Keyword(s):  
Supply Chain ◽  
Food Supply ◽  
Food Supply Chain ◽  
Farmer Cooperatives ◽  
Dual Channel ◽  
Green Food ◽  
Online Channel ◽  
Channel Mode ◽  
Optimal Mode ◽  
Brand Effect

The popularity of e-commerce has impacted traditional retail business. Farmer cooperatives running green agri-food pick-your-own (PYO) farms are facing the choice of whether or not to adopt online channels. PYO operation refers to consumers picking and purchasing the agri-food growing on a farm, and due to it being environmentally-friendly, healthy, and popular, it has been widely adopted by many farm cooperatives. This paper aims to discuss the practicality of introducing online channels to already established PYO farms in the green agri-food supply chain (GASC), who can personally take charge of the online channel or transfer it to one online retailer. Firstly, we constructed the demand functions of green agri-food by putting consumer utility, the freshness of agri-food, and transportation cost into consideration. Secondly, five decision models are built to characterize five operation modes, namely pure PYO mode, self-operated dual-channel mode, decentralized dual-channel mode, centralized dual-channel mode, and contractual cooperation mode. Furthermore, by taking price, demand, and profit with different modes into consideration, we are able to explore the introduction of online channels and green brand construction. Finally, numerical analysis is performed. We found that: (1) introducing an online channel is preferable strategy since the profit of the farmer cooperative in pure PYO mode is always less than the profit of a farmer cooperative in non-self-operated dual-channel modes; (2) the decision of self-operating an online channel is related to the fixed cost of creating a new online channel and the green food brand effect of online channel, and it is the optimal mode in some cases, while the contractual cooperation mode is the optimal mode in the remaining cases; and (3) the green food brand effect of online channels is does not necessarily improve with scale, and the initial freshness has a positive relationship to the profit, demand, and price of farmer cooperatives and online retailers.

Consumer price limits and the brand effect

1990 ◽  
Vol 5 (2) ◽  
pp. 153-163 ◽  
Author(s):  
Rustan Kosenko ◽  
R. Krishnan
Keyword(s):  
Price Limits ◽  
Brand Effect

Beyond-brand effect of television (TV) food advertisements/commercials on caloric intake and food choice of 5–7-year-old children

Appetite ◽  
2007 ◽  
Vol 49 (1) ◽  
pp. 263-267 ◽  
Author(s):  
Jason C.G. Halford ◽  
Emma J. Boyland ◽  
Georgina Hughes ◽  
Lorraine P. Oliveira ◽  
Terence M. Dovey
Keyword(s):  
Food Choice ◽  
Caloric Intake ◽  
Food Advertisements ◽  
Brand Effect

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

2010 ◽  
Vol 18 (3) ◽  
pp. 81-106 ◽  
Author(s):  
Claudiu V. Dimofte ◽  
Johny K. Johansson ◽  
Richard P. Bagozzi
Keyword(s):  
United States ◽  
The United States ◽  
Global Brands ◽  
Global Brand ◽  
Brand Effect

scholarly journals Research on the Role of Individual Artists and Facilitating Development——Taking the Chinese Dancer Yang Liping as an Example

2018 ◽  
Vol 1 (4) ◽  
pp. 116
Author(s):  
Yunong Sang
Keyword(s):  
Economic Development ◽  
Regional Development ◽  
Art Education ◽  
Regional Economic Development ◽  
Personal Factors ◽  
Regional Economic ◽  
Personal Influence ◽  
Brand Effect ◽  
Positive Effect

Art has a positive effect on regional development. This paper believes that as an important part of art, artists play an important role in regional development. As an individual artist, using their personal influence to form a brand effect is worthy of study on the promotion of regional economic development, art education, and national art internationalization. However, in the development based on personal influence, it is worthwhile to think about the shortcomings caused by personal factors and how to solve them.

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