A Study on the Factors Influencing Information Sharing in the Social Network Services

2011 ◽  
Vol 42 (1) ◽  
pp. 137-156 ◽  
Author(s):  
Ho-Kyoung Shin ◽  
Ji-Myoung Shin ◽  
Ho Lee
Keyword(s):  
Social Network ◽  
Information Sharing ◽  
Network Services ◽  
Factors Influencing ◽  
The Social ◽  
Social Network Services

scholarly journals Privacy-Preserving Discovery of Topic-Based Events from Social Sensor Signals: An Experimental Study on Twitter

2014 ◽  
Vol 2014 ◽  
pp. 1-5 ◽  
Author(s):  
Duc T. Nguyen ◽  
Jai E. Jung
Keyword(s):  
Social Network ◽  
Information Diffusion ◽  
Relevant Information ◽  
Network Services ◽  
Social Software ◽  
Smart Devices ◽  
Social Events ◽  
The Social ◽  
Social Network Services ◽  
Social Sensor

Social network services (e.g., Twitter and Facebook) can be regarded as social sensors which can capture a number of events in the society. Particularly, in terms of time and space, various smart devices have improved the accessibility to the social network services. In this paper, we present a social software platform to detect a number of meaningful events from information diffusion patterns on such social network services. The most important feature is to process the social sensor signal for understanding social events and to support users to share relevant information along the social links. The platform has been applied to fetch and cluster tweets from Twitter into relevant categories to reveal hot topics.

Brand Analysis in Social Network Services: Results from Content Analysis in Twitter Regarding the US Smartphone Market

2017 ◽  
Vol 14 (02) ◽  
pp. 1740008 ◽  
Author(s):  
Arash Hajikhani ◽  
Jari Porras ◽  
Helinä Melkas
Keyword(s):  
Social Network ◽  
Network Services ◽  
Innovation Strategy ◽  
User Profiles ◽  
Multiple User ◽  
Front End ◽  
Twitter Data ◽  
The Social ◽  
The Us ◽  
Social Network Services

Marketing is the front-end strategy of firms to communicate the value of their products or services to customers; therefore, innovations in marketing have tremendous value in comparison to the whole innovation strategy of firms. The emergence of social network services (SNSs) as a dominant communication platform among firms and users provides an opportunity to evaluate the innovativeness of a firm’s marketing strategy. With an analysis of Twitter data, the study indicates how users react to content from different profile types. This result could inspire firms and the social media strategists of companies to diversify their content over multiple user profiles.

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