The effect of the quality of word-of-mouth information system of eating out products through social network services on empirical value, emotional response, information satisfaction, and information sharing intention

2021 ◽  
Vol 25 (5) ◽  
pp. 105-133
Author(s):  
Hyojeong Kim ◽  
◽  
Pansoo Kim
Keyword(s):  
Information System ◽  
Social Network ◽  
Information Sharing ◽  
Emotional Response ◽  
Word Of Mouth ◽  
Network Services ◽  
Response Information ◽  
Social Network Services ◽  
Eating Out

scholarly journals The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value

2020 ◽  
Vol 12 (11) ◽  
pp. 4339 ◽  
Author(s):  
Taesoo Cho ◽  
Taeyoung Cho ◽  
Guosong Zhao ◽  
Hao Zhang
Keyword(s):  
Social Network ◽  
South Korea ◽  
Word Of Mouth ◽  
Low Cost ◽  
Network Services ◽  
Online Word Of Mouth ◽  
Consumer Experiences ◽  
Social Network Services ◽  
The Impact ◽  
Positive Effect

Today, social network services (SNS) advertising is frequently utilized by enterprises to communicate with consumers as it provides the best marketing effect using low-cost media. Since the value of SNS is increasing, managers need to look for more effective methods of utilizing the existing SNS channels. This study aims to provide suggestions for attracting customers and gaining an advantage amid the stiff competition among similar golf courses. To achieve the goal of this study, a questionnaire-based survey was conducted at six golf resorts in South Korea where SNS advertising has been used to enhance consumer experiences. The study found that SNS advertising and online word of mouth regarding golf resorts have a positive effect on emotive, social, and price values. Moreover, SNS advertising for golf resorts had a positive effect on the quality function value, while online word of mouth had no effect.

Social identity, electronic word-of-mouth and referrals in social network services

Kybernetes ◽  
2013 ◽  
Vol 42 (8) ◽  
pp. 1149-1165 ◽  
Author(s):  
Jorge Arenas-Gaitan ◽  
Francisco Javier Rondan-Cataluña ◽  
Patricio Esteban Ramírez-Correa
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Word Of Mouth ◽  
Network Services ◽  
Electronic Word Of Mouth ◽  
Social Network Services

scholarly journals Factors influencing students’ satisfaction and its impact on their loyalty for the University: Case Study at The University of Jordan-Aqaba Branch

2022 ◽  
Vol 11 (1) ◽  
pp. 1-18
Author(s):  
Prof. Dr. Ra’ed Masa’deh ◽  
◽  
Maram Omar Alsmadi ◽  
Ahed Mostafa Ameen Alsmadi ◽  
Ala'a Ziad Zayyad ◽  
...  
Keyword(s):  
Social Network ◽  
Positive Impact ◽  
Network Services ◽  
Measurement Tool ◽  
Social Network Services ◽  
University Of Jordan ◽  
The University ◽  
The Impact ◽  
Students Satisfaction

This study aimed to measure the impact of several antecedent factors on student’s satisfaction (i.e., academic aspects, non-academic aspects, program issues, reputation, access, quality of university facility, university location and social network services) and the mediator factor of students’ satisfactions' impact on student’s loyalty on the university of Jordan-Aqaba Brunch. Measurement tool was developed to examine the relationship between the study variables. The sample of 379 was used from the university of Jordan-Aqaba brunch students. Results indicated that academic aspects, non-academic aspects, reputation, university location and social network services impacted students' satisfaction directly. In the other hand, program issues, access and quality of university facility did not impact students' satisfaction. However, there was a positive impact of students' satisfaction on students' loyalty.

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