The Effects of Masking Peripheral Visual Field on Visual Search Task Performance

2018 ◽  
Vol 29 (3) ◽  
pp. 59-71
Author(s):  
Gun-Hwan Han ◽  
Young-Lae Kim ◽  
Yoon-Ki Min

For web page designers it is important to consider how the visual components of a page affect how easy it is to use. Visual salience and clutter are two bottom-up factors of stimuli that have been shown to affect attentional guidance. Visual salience is a measure of how much a given item or region in the visual field stands out relative to its surroundings, and clutter is a measure of how much visual information is present and how well it is organized. In this study, we examined the effects of visual salience and clutter in a visual search task in e-commerce pages. Clutter was manipulated by adding grids of varying densities to the background of stimuli. On each trial, participants searched for an item that was either the most or least salient of the items on the page as determined by a computational model of visual salience (Itti, Koch, & Niebur, 1998). The results showed that the high salient targets were found faster than the low salient targets and search times also increased as clutter increased, but these two factors did not interact. We conclude that designers should consider both factors when possible.


2021 ◽  
Author(s):  
Jie Zhang ◽  
Xiaocang Zhu ◽  
Shanshan Wang ◽  
Hossein Esteky ◽  
Yonghong Tian ◽  
...  

Visual search depends on both the foveal and peripheral visual system, yet the foveal attention mechanisms is still lack of insights. We simultaneously recorded the foveal and peripheral activities in V4, IT and LPFC, while monkeys performed a category-based visual search task. Feature attention enhanced responses of Face-selective, House-selective, and Non-selective foveal cells in visual cortex. While foveal attention effects appeared no matter the peripheral attention effects, paying attention to the foveal stimulus dissipated the peripheral feature attentional effects, and delayed the peripheral spatial attentional effects. When target features appeared both in the foveal and the peripheral, feature attention effects seemed to occur predominately in the foveal, which might not distribute across the visual field according to common view of distributed feature attention effects. As a result, the parallel attentive process seemed to occur during distractor fixations, while the serial process predominated during target fixations in visual search.


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