scholarly journals Examining the Effects of Clutter and Target Salience in an E-Commerce Visual Search Task

2019 ◽  
Vol 63 (1) ◽  
pp. 1761-1765
Keyword(s):  
Visual Search ◽  
Visual Field ◽  
Visual Information ◽  
Search Task ◽  
Visual Search Task ◽  
Visual Salience ◽  
Web Page ◽  
Attentional Guidance ◽  
Two Factors ◽  
Trial Participants

For web page designers it is important to consider how the visual components of a page affect how easy it is to use. Visual salience and clutter are two bottom-up factors of stimuli that have been shown to affect attentional guidance. Visual salience is a measure of how much a given item or region in the visual field stands out relative to its surroundings, and clutter is a measure of how much visual information is present and how well it is organized. In this study, we examined the effects of visual salience and clutter in a visual search task in e-commerce pages. Clutter was manipulated by adding grids of varying densities to the background of stimuli. On each trial, participants searched for an item that was either the most or least salient of the items on the page as determined by a computational model of visual salience (Itti, Koch, & Niebur, 1998). The results showed that the high salient targets were found faster than the low salient targets and search times also increased as clutter increased, but these two factors did not interact. We conclude that designers should consider both factors when possible.

scholarly journals The Effect of Information Organization on Cognitive Workload and Visual Search Performance

2019 ◽  
Vol 63 (1) ◽  
pp. 302-306
Author(s):  
Jeffrey C. Joe ◽  
Casey R. Kovesdi ◽  
Andrea Mack ◽  
Tina Miyake
Keyword(s):  
Visual Search ◽  
Visual Information ◽  
Search Task ◽  
Visual Search Task ◽  
Information Organization ◽  
Cognitive Workload ◽  
Search Performance ◽  
Speed Accuracy ◽  
The Relationship ◽  
Accuracy Tradeoff

This study examined the relationship between how visual information is organized and people’s visual search performance. Specifically, we systematically varied how visual search information was organized (from well-organized to disorganized), and then asked participants to perform a visual search task involving finding and identifying a number of visual targets within the field of visual non-targets. We hypothesized that the visual search task would be easier when the information was well-organized versus when it was disorganized. We further speculated that visual search performance would be mediated by cognitive workload, and that the results could be generally described by the well-established speed-accuracy tradeoff phenomenon. This paper presents the details of the study we designed and our results.

Salience Representation in the Parietal and Frontal Cortex

2010 ◽  
Vol 22 (5) ◽  
pp. 918-930 ◽  
Author(s):  
Alexandre Zenon ◽  
Nabil Filali ◽  
Jean-René Duhamel ◽  
Etienne Olivier
Keyword(s):  
Visual Search ◽  
Search Task ◽  
Visual Search Task ◽  
Reporting Rate ◽  
Angular Gyrus ◽  
Dual Tasks ◽  
Visual Item ◽  
Two Factors ◽  
The Right ◽  
Salience Map

Some objects in the visual field are more likely to attract attention because they are either intrinsically eye catching or relevant in the context of a particular task. These two factors, known as stimulus-driven and goal-directed factors, respectively, are thought to be integrated into a unique salience map, possibly located in the frontal or the parietal cortex. However, the distinct contribution of these two regions to salience representation is difficult to establish experimentally and remains debated. In an attempt to address this issue, we designed several dual tasks composed of a letter reporting task and a visual search task, allowing us to quantify the salience of each visual item by measuring its probability to be selected by attention. In Experiment 1, the salience of the visual search items depended on a combination of conspicuity and relevance factors, whereas in Experiment 2, stimulus-driven and goal-directed factors were tested separately. Then, we used transcranial magnetic stimulation to interfere transiently with the function of the right angular gyrus (ANG) or right FEFs in healthy subjects performing these dual tasks. We found that interfering with the ANG and the FEF function specifically altered the influence of salience on the letter report rate without affecting the overall letter reporting rate, suggesting that these areas are involved in salience representation. In particular, the present study suggests that ANG is involved in goal-directed salience representation, whereas FEF would rather house a global salience map integrating both goal-directed and stimulus-driven factors.

scholarly journals The forest, the trees, and the leaves across adulthood: Age-related changes on a visual search task containing three-level hierarchical stimuli

2022 ◽  
Author(s):  
Sabrina Bouhassoun ◽  
Nicolas Poirel ◽  
Noah Hamlin ◽  
Gaelle E. Doucet
Keyword(s):  
Older Adults ◽  
Information Processing ◽  
Visual Search ◽  
Visual Information ◽  
Healthy Aging ◽  
Search Task ◽  
Visual Search Task ◽  
Local Processing ◽  
Global Precedence ◽  
Hierarchical Stimuli

AbstractSelecting relevant visual information in complex scenes by processing either global information or local parts helps us act efficiently within our environment and achieve goals. A global advantage (faster global than local processing) and global interference (global processing interferes with local processing) comprise an evidentiary global precedence phenomenon in early adulthood. However, the impact of healthy aging on this phenomenon remains unclear. As such, we collected behavioral data during a visual search task, including three-levels hierarchical stimuli (i.e., global, intermediate, and local levels) with several hierarchical distractors, in 50 healthy adults (26 younger (mean age: 26 years) and 24 older (mean age: 62 years)). Results revealed that processing information presented at the global and intermediate levels was independent of age. Conversely, older adults were slower for local processing compared to the younger adults, suggesting lower efficiency to deal with visual distractors during detail-oriented visual search. Although healthy older adults continued exhibiting a global precedence phenomenon, they were disproportionately less efficient during local aspects of information processing, especially when multiple visual information was displayed. Our results could have important implications for many life situations by suggesting that visual information processing is impacted by healthy aging, even with similar visual stimuli objectively presented.

scholarly journals Identification of Target Objects from Gaze Behavior during a Virtual Navigation Task

2021 ◽  
Author(s):  
Leah R. Enders ◽  
Robert J. Smith ◽  
Stephen M. Gordon ◽  
Anthony J. Ries ◽  
Jonathan Touryan
Keyword(s):  
Visual Search ◽  
Eye Tracking ◽  
Virtual Environment ◽  
Visual Information ◽  
Search Task ◽  
Visual Search Task ◽  
Natural World ◽  
Movement Behavior ◽  
Gaze Behavior ◽  
Attention Task

Eye tracking has been an essential tool within the vision science community for many years. However, the majority of studies involving eye-tracking technology employ a relatively passive approach through the use of static imagery, prescribed motion, or video stimuli. This is in contrast to our everyday interaction with the natural world where we navigate our environment while actively seeking and using task-relevant visual information. For this reason, vision researchers are beginning to use virtual environment platforms, which offer interactive, realistic visual environments while maintaining a substantial level of experimental control. Here, we recorded eye movement behavior while participants freely navigated through a complex virtual environment. Within this environment, participants completed a visual search task where they were asked to find and count occurrence of specific targets among numerous distractor items. We assigned each participant into one of four target groups: Humvees, motorcycles, aircraft, or furniture. Our results show a significant relationship between gaze behavior and target objects across subject groups. Specifically, we see an increased number of fixations and increase dwell time on target relative to distractor objects. In addition, we included a divided attention task to investigate how search patterns changed with the addition of a secondary task. With increased cognitive load, subjects slowed their speed, decreased gaze on objects, and increased the number of objects scanned in the environment. Overall, our results confirm previous findings from more controlled laboratory settings and demonstrate that complex virtual environments can be used for active visual search experimentation, maintaining a high level of precision in the quantification of gaze information and visual attention. This study contributes to our understanding of how individuals search for information in a naturalistic virtual environment. Likewise, our paradigm provides an intriguing look into the heterogeneity of individual behaviors when completing an un-timed visual search task while actively navigating.

scholarly journals Evolutionary Relevance Facilitates Visual Information Processing

2013 ◽  
Vol 11 (5) ◽  
pp. 147470491301100 ◽  
Author(s):  
Russell E. Jackson ◽  
Dustin P. Calvillo
Keyword(s):  
Information Processing ◽  
Visual Search ◽  
Human Behavior ◽  
Visual Information ◽  
Search Task ◽  
Perceptual Load ◽  
Visual Search Task ◽  
Visual Information Processing ◽  
Significant Component ◽  
Evolutionary Consequences

Visual search of the environment is a fundamental human behavior that perceptual load affects powerfully. Previously investigated means for overcoming the inhibitions of high perceptual load, however, generalize poorly to real-world human behavior. We hypothesized that humans would process evolutionarily relevant stimuli more efficiently than evolutionarily novel stimuli, and evolutionary relevance would mitigate the repercussions of high perceptual load during visual search. Animacy is a significant component to evolutionary relevance of visual stimuli because perceiving animate entities is time-sensitive in ways that pose significant evolutionary consequences. Participants completing a visual search task located evolutionarily relevant and animate objects fastest and with the least impact of high perceptual load. Evolutionarily novel and inanimate objects were located slowest and with the highest impact of perceptual load. Evolutionary relevance may importantly affect everyday visual information processing.

scholarly journals Visual Attention in The Fovea and The Periphery during Visual Search

2021 ◽  
Author(s):  
Jie Zhang ◽  
Xiaocang Zhu ◽  
Shanshan Wang ◽  
Hossein Esteky ◽  
Yonghong Tian ◽  
...  
Keyword(s):  
Visual Cortex ◽  
Visual Search ◽  
Visual Field ◽  
Visual Attention ◽  
Search Task ◽  
Visual Search Task ◽  
Common View ◽  
Serial Process ◽  
Feature Attention ◽  
Task Feature

Visual search depends on both the foveal and peripheral visual system, yet the foveal attention mechanisms is still lack of insights. We simultaneously recorded the foveal and peripheral activities in V4, IT and LPFC, while monkeys performed a category-based visual search task. Feature attention enhanced responses of Face-selective, House-selective, and Non-selective foveal cells in visual cortex. While foveal attention effects appeared no matter the peripheral attention effects, paying attention to the foveal stimulus dissipated the peripheral feature attentional effects, and delayed the peripheral spatial attentional effects. When target features appeared both in the foveal and the peripheral, feature attention effects seemed to occur predominately in the foveal, which might not distribute across the visual field according to common view of distributed feature attention effects. As a result, the parallel attentive process seemed to occur during distractor fixations, while the serial process predominated during target fixations in visual search.

EXPRESS: Framing the area: An efficient approach for avoiding visual interference and optimizing visual search in adolescents

2021 ◽  
pp. 174702182110650
Author(s):  
Sabrina Bouhassoun ◽  
Christian Gerlach ◽  
Grégoire Borst ◽  
Nicolas Poirel
Keyword(s):  
Visual Search ◽  
Visual Information ◽  
Search Task ◽  
Visual Search Task ◽  
Local Level ◽  
Critical Role ◽  
Attentional Resources ◽  
Visual Interference ◽  
Visual Searches ◽  
Educational Field

Attentional resources are limited, and resistance to interference plays a critical role during cognitive tasks and learning. Previous studies have shown that participants find it difficult to avoid being distracted by global visual information when processing local details. In this study, we investigated an innovative approach for enhancing the processing of local visual details by middle-school adolescents. Two groups completed a classic global/local visual search task in which a predefined target could appear at the global or local level, either with or without a frame. The results from the no-frame display group provided a direct replication in adolescents of previous findings in adults, with increasing number of interferent stimuli presented in the display adversely affecting detection of local targets. Additionally, by varying the numbers of distractors inside and outside the frame, we showed that distractors only interfered with the processing of local information inside the frame, while the deleterious impact of increases in distracting information was prevented when the distractors were outside the frame. These findings suggest that when a frame delimits an attentional area, the influence of an increasing number of distractors present outside the frame is eliminated. We assume that application of a frame allows for efficient delimitation of attention deployment to a restricted topographical visual area in adolescents. These results evidence that processing of local details can be improved without modifying the structure of the stimuli, and provide promising clues for optimizing attentional resources during time-absorbing visual searches. Applicable implications in the educational field are discussed.

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