Relationship-Driven Positional Advantage in International Marketing Channels: A Focus on Export Marketing Relationships

The Journal of International Trade & Commerce ◽

10.16980/jitc.10.1.201402.147 ◽

2014 ◽

Vol 10 (1) ◽

pp. 147-162

Author(s):

오한모 ◽

Minho Kim

Keyword(s):

International Marketing ◽

Marketing Channels ◽

Marketing Relationships ◽

Positional Advantage ◽

Export Marketing

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Small exporting firms’ choice of exchange mode in international marketing channels for perishable products: A contingency approach

International Business Review ◽

10.1016/j.ibusrev.2021.101919 ◽

2021 ◽

pp. 101919

Author(s):

Valeria Nyu ◽

Frode Nilssen ◽

Destan Kandemir

Keyword(s):

International Marketing ◽

Marketing Channels ◽

Perishable Products ◽

Exporting Firms ◽

Contingency Approach

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Culture and Communication in International Marketing Channels

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_4 ◽

2015 ◽

pp. 13-14 ◽

Author(s):

Trina Larsen ◽

Brent A. Smith ◽

Bert Rosenbloom

Keyword(s):

International Marketing ◽

Marketing Channels ◽

Culture And Communication

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Stake, Conflict and Performance in Export Marketing Channels

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-16934-7_16 ◽

2016 ◽

pp. 66-69

Author(s):

Philip J. Rosson ◽

I. David Ford

Keyword(s):

Marketing Channels ◽

Export Marketing ◽

And Performance

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The Effectiveness of Upstream Influence Attempts in High and Low Context Export Marketing Channels

Journal of Marketing Channels ◽

10.1300/j049v11n04_02 ◽

2004 ◽

Vol 11 (4) ◽

pp. 3-19 ◽

Author(s):

Bert Rosenbloom ◽

Trina Larsen ◽

Brent Smith

Keyword(s):

Marketing Channels ◽

Export Marketing ◽

Influence Attempts

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Sources of Power in International Marketing Channels

Journal of Marketing Management ◽

10.1362/026725700785100389 ◽

2000 ◽

Vol 16 (1-3) ◽

pp. 185-202 ◽

Author(s):

Constantine S. Katsikeas ◽

Mark M. H. Goode ◽

Eva Katsikea

Keyword(s):

International Marketing ◽

Marketing Channels

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Personal Bonding Processes in International Marketing Relationships

Journal of Business Research ◽

10.1016/s0148-2963(98)00031-9 ◽

1999 ◽

Vol 46 (3) ◽

pp. 315-325 ◽

Author(s):

Terrence H Witkowski ◽

Eric J Thibodeau

Keyword(s):

International Marketing ◽

Marketing Relationships

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Looking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels

Journal of Retailing ◽

10.1016/j.jretai.2015.04.005 ◽

2015 ◽

Vol 91 (4) ◽

pp. 610-626 ◽

Author(s):

Jessica J. Hoppner ◽

David A. Griffith

Keyword(s):

International Marketing ◽

Marketing Channels ◽

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Public sector initiatives to facilitate small farmer access to international marketing channels: lessons from marketing assistance programmes in Armenia.

Global supply chains, standards and the poor: how the globalization of food systems and standards affects rural development and poverty ◽

10.1079/9781845931858.0295 ◽

2009 ◽

pp. 295-309

Author(s):

H. R. Gow ◽

J. Cocks

Keyword(s):

Public Sector ◽

International Marketing ◽

Marketing Channels ◽

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COUNTRY OF ORIGIN IN INTERNATIONAL MARKETING CHANNELS: HOW OVERSEAS DISTRIBUTORS ACCOUNT FOR THE ORIGINS OF PRODUCTS AND BRANDS

10.15444/gmc2014.02.04.02 ◽

2014 ◽

Author(s):

Han-Mo Oh ◽

◽

Byeong-Joon Moon

Keyword(s):

International Marketing ◽

Country Of Origin ◽

Marketing Channels

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Improving small farmer participation in export marketing channels: perceptions of US fresh produce importers

Supply Chain Management An International Journal ◽

10.1108/13598540810871244 ◽

2008 ◽

Vol 13 (3) ◽

pp. 199-210 ◽

Author(s):

Julie V. Stanton ◽

Tim J. Burkink

Keyword(s):

Fresh Produce ◽

Marketing Channels ◽

Farmer Participation ◽

Small Farmer ◽

Export Marketing

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