Stake, Conflict and Performance in Export Marketing Channels

2016 ◽  
pp. 66-69
Author(s):  
Philip J. Rosson ◽  
I. David Ford
Keyword(s):  
Marketing Channels ◽  
Export Marketing ◽  
And Performance

The Structure of Reseller Goals and Performance in Marketing Channels

2003 ◽  
Vol 31 (2) ◽  
pp. 146-163 ◽  
Author(s):  
Ravi S. Achrol ◽  
Michael J. Etzel
Keyword(s):  
Marketing Channels ◽  
And Performance

The Effectiveness of Upstream Influence Attempts in High and Low Context Export Marketing Channels

2004 ◽  
Vol 11 (4) ◽  
pp. 3-19 ◽  
Author(s):  
Bert Rosenbloom ◽  
Trina Larsen ◽  
Brent Smith
Keyword(s):  
Marketing Channels ◽  
Export Marketing ◽  
Influence Attempts

scholarly journals Market Analysis of Patchouli Oil in Aceh Jaya Aceh Province

2020 ◽  
Vol 7 (9) ◽  
pp. 388
Author(s):  
Adinda Gusti Vonna ◽  
Indra Indra ◽  
Agus Nugroho
Keyword(s):  
Concentration Ratio ◽  
Marketing Channels ◽  
Market Analysis ◽  
Qualitative Description ◽  
Oil Market ◽  
Marketing Process ◽  
The World ◽  
Aceh Province ◽  
And Performance ◽  
Depth Interviews

Patchouli from Aceh is a source of patchouli oil producer with the best quality in the world. Aceh Jaya is one of the areas that is very suitable for the development of patchouli cultivation in Aceh and produces patchouli oil which exported to abroad. In the marketing process will involve institutions marketing institutions whose role is to convey the results of production from producer farmers to consumers. This research was conducted to determine the structure, behavior and performance of the patchouli market in the patchouli marketing process in Aceh Jaya. The method used was in-depth interviews assisted by questionnaires to be analyzed in a qualitative description by using Concentration Ratio for The Biggest Four (CR4). The results of the study showed that, the patchouli oil market structure in Aceh Jaya was highly concentrated and leads to monopoly, while the behavior of marketing institutions in determining the choice of patchouli oil marketing channels in Aceh Jaya was divided into 3 types namely, channel 1: farmers- small collectors-cooperatives-exporters-consumers; channel 2: farmer – small collector- bog collector- exporter-consumer; channel 3: farmer-cooperative-exporter-consumer. Judging from the marketing margin and farmer's share, the most efficient market performance was channel 3.

scholarly journals Analysis of Market Structure, Conduct, and Performance of the Lemuru Fish in Muncar District, Banyuwangi Regency, East Java

2021 ◽  
Vol 009 (01) ◽  
pp. 128-138
Author(s):  
Aditya Bagus Wicaksana ◽  
◽  
Budi Setiawan ◽  
Abdul W. Muhaimin ◽  
Keyword(s):  
Market Structure ◽  
Local Governments ◽  
Marketing Channels ◽  
Added Value ◽  
Market Conduct ◽  
Fish Market ◽  
Fishery Products ◽  
Market Needs ◽  
And Performance

In general, the marketing of fishery products is potentially inefficient. This study aims to analyze the structure, conduct, and performance of the Lemuru fish market in Muncar District, Banyuwangi Regency. The method used to analyze the data obtained at the research site is descriptive qualitative quantitative. The results showed that the structure of the Lemuru fish market formed a tight oligopoly market and concentrated on fish collectors. The CR4 value is 90% for collectors, 30% for retailers, and 18% for fishers. The shape of the market structure affects market conduct where traders are in the price-makers position while fishers are price-takers. The form of vertical business integration in the Lemuru fish market is a cooperation between collectors and retailers to increase profits and dominate the market. The causal relationship between market structure and market conduct forms an efficient market performance with share values in both marketing channels exceeding the standard efficiency values set at 47.37% in channel I and 52.94% in channel II. The results of this study indicate the importance of the role of local governments in carrying out fish auctions according to their functions, providing counseling on fishery capital loan programs, and processing added value to fishers. In addition, this research is also helpful for fishers related to loans for fishing businesses, prices, market needs, and added value of Lemuru fish.

scholarly journals Marketing Efficiency Analysis of Cabbagein Kayu Aro District Kerinci Regency Jambi Province

2020 ◽  
Vol 3 (2) ◽  
pp. 71-82
Author(s):  
Dara Latifa ◽  
Faidil Tanjung ◽  
Rina Sari
Keyword(s):  
Market Integration ◽  
Secondary Data ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Demand And Supply ◽  
Market Structure Analysis ◽  
Marketing Efficiency ◽  
And Performance ◽  
Exchange Function

This research is aimed to; 1) describe the marketing system of cabbage, including marketing channels and marketing functions which is done by eachmarketing agencies;2) analyze the structure, conduct, and performance (SCP), marketing margin, farmer's share, and marketing efficiency analysis of cabbage's marketing in Kayu Aro district. The data collection method used in this  research was survey. Primary and secondary data were collected and then analyzed using descriptive qualitative method and quantitative method. The findings of this research indicate that; 1) marketing agencies involved in the cabbage marketing structure are farmers, collectors sellers, large sellers, distributor sellers, and retailer sellers. 2) There are four channels of cabbage marketing, and it consists of three channels inside the region and one channel outside the region. 3) Market functions that had been conducted within each marketing channel are exchange function, physic function, and facility function. 4) The market structure analysis of cabbage leads to an oligopoly market. Marketing price is shaped based on a compromise between demand and supply. Furthermore, this study highlighted that marketing channel IV is the most efficient channel for marketing efficiency analysis. Through this study, the writer would like to advise the producers to follow the cabbage marketing structure that had already been formulated, which is marketing channel IV. The local government could create a policy to make marketing efficiency better, for example, by supplying facilities and infrastructure. As for future researchers, there is pressing urgency for further research about marketing efficiency through a market integration approach.

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