Examination of Hotel Customer’s Environmentally-friendly Decision Making: Expanding on the Theory of Planned Behavior

2018 ◽  
Vol 42 (2) ◽  
pp. 29-46
Author(s):  
Joo-Hyun Kim
Keyword(s):  
Decision Making ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Environmentally Friendly

Consumers’ Intention to Stay in Green Hotels in Australia: Theorization and Implications

2019 ◽  
Vol 44 (1) ◽  
pp. 149-168 ◽  
Author(s):  
Rawan Nimri ◽  
Anoop Patiar ◽  
Sandra Kensbock ◽  
Xin Jin
Keyword(s):  
Decision Making ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Model ◽  
Environmentally Friendly ◽  
Past Experience ◽  
Purchase Behavior ◽  
Extended Model ◽  
Decision Making Processes ◽  
Hotel Managers

Despite multiple calls to protect the environment, adopting environmentally friendly behaviors is still considered to be one of the most persistent challenges in behavior transformation agendas. This study sought to expand existing knowledge of hotel consumers’ green behaviors by developing and testing an extended model of the theory of planned behavior. More specifically, this study incorporated past experience into the theory of planned behavior model to understand comprehensively consumers’ decision-making processes with respect to their intentions to stay at a green hotel. Results from the structural model from a sample of 781 Australian travelers showed that the proposed theoretical framework had a strong ability to predict intention and identified the prominent role of past experience in generating intention. The results offer further perspectives into consumers’ decision-making processes, which can assist hotel managers in the development and execution of hotel operations accounting for consumers’ environmentally friendly purchase behavior.

scholarly journals Intentions of Environmentally Friendly Behavior Among Sports Club Members: An Empirical Test of the Theory of Planned Behavior Across Genders and Sports

2021 ◽  
Vol 3 ◽  
Author(s):  
Michael Braksiek ◽  
Tim F. Thormann ◽  
Pamela Wicker
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Survey ◽  
Empirical Test ◽  
Environmentally Friendly ◽  
Equation Modeling ◽  
Sports Club ◽  
Community Sports

Environmentally friendly behavior has become increasingly important in recent years to reduce the speed of climate change and its negative impacts. Individual behavior, including environmentally friendly behavior, is largely formed by behavioral intentions. This study draws on the theory of planned behavior to examine the effects of attitudes toward the behavior, subjective norms, and perceived behavioral control on intentions of environmentally friendly behavior. It also investigates differences between genders and among sports. The study is based on data from a nationwide online survey of community sports club members in Germany in five team/racket sports (n = 3,036). Existing measures to operationalize the constructs were adapted to the present research context. The data were analyzed using structural equation modeling. The results show that the theoretical assumptions of the theory of planned behavior were largely supported by the data, implying that the antecedents of environmentally friendly behavioral intentions can be applied to club members. Furthermore, gender- and sports-specific differences in the antecedents–intention relationship were detected. This study is among the first to examine environmentally friendly behavioral intentions in community sports clubs. It adds to an increasing body of research investigating environmental sustainability in sports.

scholarly journals Restricting Our Consumption of Material Goods: An Application of the Theory of Planned Behavior

2020 ◽  
Vol 12 (3) ◽  
pp. 800
Author(s):  
Darcy A. Santor ◽  
Ihssane Fethi ◽  
Sara-Emilie McIntee
Keyword(s):  
Individual Differences ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Perceived Control ◽  
Environmentally Friendly ◽  
Subjective Norms ◽  
Perceived Ability ◽  
Material Goods ◽  
College Aged Students

Despite the increasing number of studies investigating environmentally friendly behavior, relatively little research has examined the attitudes, subjective norms, perceived ability, and intentions of individuals to restrict their consumption. The current study validated a new measure of consumption restriction developed from the Theory of Planned Behavior. A total of 243 college-aged students completed the Consumption Restriction Questionnaire (CRQ), in addition to measures of greed, frugality, materialism, and consumption. Results confirmed the importance of attitudes, subjective norms and perceived control as determinants of both intentions to restrict consumption in addition to actual consumption, and also demonstrated the superiority of attitudes, subjective norms and perceived control in predicting consumption related to individual differences in greed, frugality and materialism. However, intentions to restrict consumption were modest. Results have implications for both our understanding of environmentally friendly behavior, as well as for the targets that interventions designed to restrict our consumption should address.

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