scholarly journals Factors affecting shopping cart abandonment: pre-decisional conflict as a mediator

Pressacademia ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 140-152 ◽  
Author(s):  
Melek Erdil
2020 ◽  
Vol 37 (5) ◽  
pp. 487-499
Author(s):  
Daniel Rubin ◽  
Chrissy Martins ◽  
Veronika Ilyuk ◽  
Diogo Hildebrand

Purpose While the popularity of online shopping has increased in recent years, surprisingly little research has examined the factors affecting consumers’ behavior in this context. Furthermore, though a widespread problem for companies, the phenomenon of online shopping cart abandonment has garnered even less attention. The purpose of this study is to examine the role of consumers’ mindsets in online shopping cart abandonment. Design/methodology/approach Three experimental studies were conducted to examine the effect of consumer mindsets (i.e. abstract vs concrete) on purchase intentions. Findings Results indicate that consumers who have an abstract (as opposed to concrete) mindset when shopping online rate the products they include in their shopping carts to be more important, and consequently are more likely to purchase them, reducing shopping cart abandonment. Practical implications The findings suggest that online retailers can reduce shopping cart abandonment by implementing strategies that allow consumers to think abstractly. Originality/value This research contributes to the literature by identifying an important underlying mechanism affecting online shopping cart abandonment.


2010 ◽  
Vol 16 (11) ◽  
pp. 542-547 ◽  
Author(s):  
Caprice Knapp ◽  
Vanessa Madden ◽  
Hua Wang ◽  
Charlotte Curtis ◽  
Phyllis Sloyer ◽  
...  

2021 ◽  
Vol 8 (2) ◽  
pp. 89-107
Author(s):  
Leonardi Levino Yusuf ◽  
Dewi Tamara ◽  
Nugroho J. Setiadi

Purpose – The purpose of this paper is to analyze the determinant that leads to shopping cart abandonment. In this research determinant that writer use are perceived cost (PC), complicated checkout (CC), Entertainment Motivation (EM), Emotional Ambivalence (EA), Information Overload over the Product (IA). Design/methodology/approach – A quantitative study was conducted, using a sample of 117 respondent consist of men and women who have ever done shopping cart abandonement. The hypotheses were tested by applying the Smart-PLS 3.2 software. Findings – The findings Perceived Cost (PC) has a positive and insignificant effect on shopping cart abandonment, Complicated Checkout (CC) has a positive and insignificant effect on shopping cart abandonment, Entertainment Motivation (EM) has a positive and significant effect on shopping cart abandonment, Emotional ambivalence (EA) has a positive and insignificant effect on shopping cart abandonment, meanwhile Information Overload (IO) has a positive and insignificant effect on shopping cart abandonment. From all the variable tested that has the most significant influence on shopping cart abandonment comes from Entertainment Motivation (EM).


2022 ◽  
Vol 64 ◽  
pp. 102843
Author(s):  
Siqi Wang ◽  
Jun-Hwa Cheah ◽  
Xin-Jean Lim ◽  
Yee Choy Leong ◽  
Wei Chong Choo

2018 ◽  
Vol 85 ◽  
pp. 165-174 ◽  
Author(s):  
Guei-Hua Huang ◽  
Nikolaos Korfiatis ◽  
Chun-Tuan Chang

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