Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19

This study discusses how the implementation of the marketing communication strategy of PT. TWC on social media during the Covid-19 pandemic. This study aims to understand the marketing communication strategy of PT. TWC on social media and understand the tactics and alternative promos of PT. TWC during the Covid-19 pandemic. The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants. In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT. TWC is also using virtual tours as an alternative tactic to its marketing communication strategy Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour

Exploration of Multi Meeting, Multitasking and Meeting Fatigue to Productivity

This study aimed to see the effect of multi-meeting, multitasking, and meeting fatigue on productivity. The context of this study is during the Covid-19 pandemic, where phenomena related to multi-meeting, multitasking, and meeting fatigue were entirely natural. The literature used is related to multi-meeting, multitasking, and meeting fatigue, as well as productivity. We elaborate on several pieces of literature before the pandemic, and this study emerges from the results of studies during the pandemic. This research method refers to a quantitative approach, which wants to see the relationship between variables; SMART PLS a test tool. The researcher conducts a reliability test by looking at CR and AVE, a validity test by looking at discriminant validity, and finally, conducting a path analysis by looking at the results of P-Values. This study indicates that meeting fatigue does not negatively affect productivity; multitasking has a positive effect on productivity, meeting fatigue can affect productivity when there are multi meetings as moderators, and multitasking affects productivity when there are multi meetings as moderators.

Analyzing Technical Competency, Relational Capabilities and Cognitive Abilities on Customer Satisfaction at Distributor Companies in Indonesia

In the current era of globalization, business competition is getting tougher and as a market leader, companies must always maintain their performance and improve their performance, so that customer satisfaction is always maintained. Especially the performance of mechanical services to customers whose performance must be maintained. Main problem faced by PT United Tractors heavy equipment service division is a decrease in customer satisfaction. The decrease in satisfaction is thought to be caused by a decrease in mechanics technical competence, the lack of mechanical ability to maintain good relationships (relational capability) with customers and the ability to identify problems (cognitive abilities) faced by customers. The purpose of this research is to analyze the impact of technical competency, relational capability and cognitive ability toward customer satisfaction and to analyse the impact of customer satisfaction toward customer loyalty. As a quantitative research, the study distributed questionnaires to 200 respondents who are customers who used mechanics services, so that it can be seen what variables have a significant impact on customer satisfaction. The findings of this study are that cognitive ability and technical competency have a significant impact on customer satisfaction, while relational capability has no significant impact on customer satisfaction. The influence of customer satisfaction on customer loyalty has a significant impact.

Turnover Intention Analysis in Digitalization Era Within Covid-19 Pandemic Situation

The phenomenon of the digitalization era has an impact on high employee turnover. On the other hand, the Covid-19 pandemic impacted a lockdown in many countries and regions which in turn, in many businesses and employees being affected (reducing costs, reducing working hours, and even laying off work relations). Taking a sample of various organizations in Indonesia, this study analyzed the factors that cause employee turnover intention (dependent variable) such as employee satisfaction (moderating variable), also remuneration & promotion, fringe benefit, working environment, and perceived external employment as independent variables. The research study was conducted based on 219 respondents who are in various industries. The results showed that working environment and fringe benefits have a positive impact to job satisfaction, job satisfaction has a negative impact to turnover intention and perceived alternate external employment has a positive impact to turnover intention inline with the predictions on the hypothesis. Meanwhile remuneration and perceived alternate external employment didn't have a significant impact on job satisfaction, as well as working environment, remuneration & promotion, and fringe benefits to turnover intention.

The Effect of Customer Experience and Customer Engagement Through Customer Loyalty on Sales Revenue Achievement at PT United Tractors

This study aims to examine and discuss the influence of the quality of Customer Experience and Customer Engagement with the mediation of Customer Loyalty which is thought to affect repurchase intention or in other words the achievement of sales revenue as a company performance. The variables in this study were measured through the dimensions of accessibility, service competence, customer recognition, commitment, customer value, thrust, personalization, consistency, perceived quality and customer certainty to make repeat purchases. The number of respondents involved in this study were 200 respondents, all respondents were United Tractors consumers who had purchased products and services from PT United Tractors. This research is a quantitative approach that uses an instrument in the form of a questionnaire. Research data were analyzed using SEM (Structural Equation Modeling) analysis strategy with the help of SPSS and AMOS programs and the results of the analysis in this study also show that customer loyalty can mediate the effect of Customer Experience and Customer Engagement on Repurchase Intention

E-Government, Governance and Corruption in Asian countries

In developing countries, the implementation of e-government is at greater risk of failure when the corruption is still high. This paper examines the effect of e-government on the level of corruption in 47 developing countries in Asia using E-Government Development Index which is divided into components of online service, human capital, telecommunication infrastructure and e-participation. This paper also places the role of governance in government to moderate the relationship between e-government and perceptions of corruption. The result shows that implementation of e-government and governance has increased the perception of corruption with telecommunications infrastructure has the most significant effect.

The Relationship Between Service Quality and Consumer Satisfaction Link: Does Perceived Value Have a Mediating Effect? : An Evidence from Mutual Fund Company in Jakarta

Despite the growing number of millennials and fintech having been present for some years now in mutual funds in Jakarta, the market share of PT PAM Indonesia has not increased. The number of unhappy customers reflected by the number of inactive customers has been increased to 43% of its total customers. due to the disappointment with the company’s services. This study is investigating the influence of service quality on consumer satisfaction and consumer perceived value as a mediating variable in mutual funds in Jakarta. This study contributes to the customer's perceived value literature by providing evidence in the mutual fund industry. To gather the primary data, in this study using a quantitative approach by sending a questionnaire to 100 millennials customers. SPSS software was used to analyze the satisfaction level in different locations and demographic factors, whilst SmartPLS3 was used to analyze the relationship between variables and to test hypotheses. The result showed that consumer perceived value mediates the relationship between service quality on consumer satisfaction. The findings suggest to retrieve customer satisfaction, the company must improve its service quality to meet consumer perceived value especially for the millennials in the mutual fund industry.

Purchase Intention on Low-Cost Smartphone in Terms of Well Established Smartphone Brand Users

This study investigates the effects of brand image on customer trust and perceived value, as well as its influence on the purchase intention of Realme smartphones in Indonesia. The model for this study indicates the effects of brand image on purchase intention, which is mediated by customer trust and customer perceived value. The data sample was collected from 265 respondents using non-probability sampling techniques with the purposive sampling method through online surveys. The use of PLS-SEM methodology by SmartPLS analyzed the result showing the significance of customer trust and customer perceived value on affecting purchase intention, whereby brand image has a significant and positive impact on customer trust and customer perceived value in Realme smartphones, from the high-cost smartphone brand users perspectives. Based on prior research, we apply a theory from a new angle by examining brand image influence on consumer trust and customer perceived value, as well as its impact on purchase intention in Realme smartphones as observed by users of well-known smartphone brands. Keywords: Brand Image, Customer Trust, Customer Perceived Value, Purchase Intention, Smartphone.

The Determinants for Shopping Cart Abandonment

Purpose – The purpose of this paper is to analyze the determinant that leads to shopping cart abandonment. In this research determinant that writer use are perceived cost (PC), complicated checkout (CC), Entertainment Motivation (EM), Emotional Ambivalence (EA), Information Overload over the Product (IA). Design/methodology/approach – A quantitative study was conducted, using a sample of 117 respondent consist of men and women who have ever done shopping cart abandonement. The hypotheses were tested by applying the Smart-PLS 3.2 software. Findings – The findings Perceived Cost (PC) has a positive and insignificant effect on shopping cart abandonment, Complicated Checkout (CC) has a positive and insignificant effect on shopping cart abandonment, Entertainment Motivation (EM) has a positive and significant effect on shopping cart abandonment, Emotional ambivalence (EA) has a positive and insignificant effect on shopping cart abandonment, meanwhile Information Overload (IO) has a positive and insignificant effect on shopping cart abandonment. From all the variable tested that has the most significant influence on shopping cart abandonment comes from Entertainment Motivation (EM).

Determinants of Capital Structure Using Profitability as Moderating in Indonesia’s Property and Real Estate Firms

The research aim is to examine determinant factors of Indonesia's property and real estate firms capital structure listed in the Indonesia Stock Exchange. This is a quantitative research which taken 72 observation data from 12 companies audited financial statement and fulfilled certain criteria. Processing through classical assumption tests and multivariate analysis with the help of the EViews 10 software instrument. The results show that tangibility assets, business risk, and firm size have a significant influence on capital structure partially, but sales growth and liquidity have insignificant. The determination coefficient is 42.83% and the proportion is included in the strong criteria. Profitability as a moderating variable weakens the effect of business risk but strengthens the effect of firm size on the debt to equity ratio, further determining the company's ability to pay off its debt which is of great concern to investors and creditors. Furthermore, as a consideration for choosing the composition of a good funding decision in Indonesia.