scholarly journals Impact of value perceptions on luxury purchase intentions: moderating role of consumer knowledge

Pressacademia ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 52-56
Author(s):  
Ayse Ercis ◽  
Bilal Celik
Keyword(s):  
Purchase Intentions ◽  
Consumer Knowledge ◽  
Value Perceptions ◽  
Moderating Role

Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis

2021 ◽  
pp. 097215092110103
Author(s):  
Yadvinder Parmar ◽  
Bikram Jit Singh Mann
Keyword(s):  
Sampling Method ◽  
Process Analysis ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Parasocial Interaction ◽  
Conditional Process Analysis ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Moderating Role

This article aims to empirically examine the mediating impact of consumer’s parasocial interaction on the relationship between celebrity images on the consumer’s purchase intentions. It aims to empirically investigate the moderating role of celebrity liking in the formation of consumer’s parasocial interaction. Four different versions of self-administered questionnaire using different celebrities as a stimulus were developed. Data were collected from 484 respondents. Quota cum judgemental sampling method was used for the study. The findings show that parasocial interaction mediates the relationship between celebrity images and purchase intentions. It also reveals positive moderating effect of celebrity liking. It has significant implications for marketers and academicians.

Promote the price promotion

2014 ◽  
Vol 26 (7) ◽  
pp. 1065-1082 ◽  
Author(s):  
Hui-Chun Huang ◽  
Ya-Ting Chang ◽  
Che-Yi Yeh ◽  
Chung-Wei Liao
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Price Promotions ◽  
Content Type ◽  
Chain Stores ◽  
Moderating Role

Purpose – The authors empirically evaluated the effect of price promotions on customer quality evaluations and repeat-purchase intentions in coffee chain stores. The moderating role of customer characteristics in this process was also investigated. Design/methodology/approach – Consumers in 12 coffee chain stores were surveyed and 488 usable questionnaires were obtained. Relationships in the test model were examined using structural equation modeling techniques. A multiple-group solution was used to test the moderating effects of consumer characteristics. Findings – The results of structural equation modeling analyses suggested that price-promotion activities at Starbucks in Taiwan had a favorable effect on customer quality evaluations and positively influenced repeat-purchase intentions. The moderating effects of consumer characteristics were partially supported. Whereas sex showed no significant moderating effect, consumption frequency did demonstrate a moderating effect. Practical implications – The results indicate that existing customers may see price promotions at Starbucks in Taiwan as a reward or incentive, and thus lead to an increase in favorable evaluations. The findings provide a new perspective that may encourage those involved in the marketing of coffee chain stores to manage price promotions in a more strategic manner by considering customer characteristics. Originality/value – The effects of price promotions on brand evaluation remain controversial and may vary among product categories. Additionally, most studies regarding price promotions have used an experimental approach, and few studies of price promotions in the coffee industry have been reported. The study is among the first to empirically examine the effects of price promotions and the moderating role of consumer characteristics in the process at coffee chain stores.

scholarly journals Impact of Green Product Knowledge and Perception on Green Purchase Intention: Moderating Role of Price Consciousness

2020 ◽  
Vol 9 (4) ◽  
pp. 456-464
Author(s):  
ALI HAIDER ◽  
MALIK MUHAMMAD FAISAL ◽  
FIZZA ASIF
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Primary Data ◽  
Product Knowledge ◽  
Green Products ◽  
Niche Markets ◽  
Future Directions ◽  
Price Consciousness ◽  
Moderating Role

Green products are rapidly moving from niche markets to large market segments and number of consumers purchasing green products are rapidly penetrating mainstream markets (Roberts, 1996). As majority of the consumers are concerned about environment, green markets are developing rapidly and quickly (Peateie and Crane, 2005). These green markets have created essence of doing green marketing. Price is one of such factors that may prevent a green consumer to buy an eco-friendly product (Bonini and Oppenheim, 2008). Tanner and Wölfing Kast, 2003 also confirms this relationship between buying intentions of consumers and price of green products.Also, environmental consciousness among customers is increasing making them more concerned about green and responsible purchasing of food. By analyzing this by using theory of reasoned actions, green purchase intentions is affected differently by different and type of prices. Data collected from a sample of 400 consumers while, structured questionnaires were used to gather primary data from consumers. For hypothesis testing process macro was used. CFA was run by using AMOS. There have been discussed results alongwith recommendations and future directions at the end. Keywords: Consumer Product Knowledge, Perceived Quality, Perceived Saving, Consumer Green Attitude, Green Purchase Intention, Price Consciousness.

Environment Friendly Products: Factors that Influence the Green Purchase Intentions of Pakistani Consumers

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Afzaal Ali ◽  
Israr Ahmad
Keyword(s):  
Purchase Intentions ◽  
Green Products ◽  
Product Price ◽  
Environment Friendly ◽  
Environmental Programs ◽  
Proposed Model ◽  
Survey Results ◽  
Fine Tune ◽  
Moderating Role

<span>This study examines the influence of various factors on the green purchase intentions of<span> Pakistani consumers. To this end, a conceptual model has been proposed and subjected to<span> empirical verification with the use of a survey. The survey results obtained in two major<span> Pakistani cities provide reasonable support for the validity of the proposed model. Specifically,<span> the findings from the correlation matrix, simple regression followed by multiple regression<span> analysis confirm the influence of OGI, EK, EC and PPP&amp;Q on consumers purchase intentions<span> toward green products. The OGI, EK and EC, in turn, also seem to affect consumers green<span> purchase intentions via the moderating role of PPP&amp;Q of a green product. Although the present<span> findings provide a better understanding of the process and significant antecedents of green<span> purchasing intentions, this also highlights one area for more thorough investigation. This is the<span> significant moderating role of PPP&amp;Q variables in consumers’ green purchasing process. As the<span> findings suggest that respondents have a high positive attitude regarding green products and are<span> ready to buy green products more often, but as for as the product price and quality are concerned,<span> green products must perform competitively just like the traditional products. This study also<span> discusses how the present findings may help the Pakistani government and green marketers to<span> fine-tune their environmental programs.<br /><br class="Apple-interchange-newline" /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>

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