Environment Friendly Products: Factors that Influence the Green Purchase Intentions of Pakistani Consumers

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Afzaal Ali ◽  
Israr Ahmad
Keyword(s):  
Purchase Intentions ◽  
Green Products ◽  
Product Price ◽  
Environment Friendly ◽  
Environmental Programs ◽  
Proposed Model ◽  
Survey Results ◽  
Fine Tune ◽  
Moderating Role

<span>This study examines the influence of various factors on the green purchase intentions of<span> Pakistani consumers. To this end, a conceptual model has been proposed and subjected to<span> empirical verification with the use of a survey. The survey results obtained in two major<span> Pakistani cities provide reasonable support for the validity of the proposed model. Specifically,<span> the findings from the correlation matrix, simple regression followed by multiple regression<span> analysis confirm the influence of OGI, EK, EC and PPP&amp;Q on consumers purchase intentions<span> toward green products. The OGI, EK and EC, in turn, also seem to affect consumers green<span> purchase intentions via the moderating role of PPP&amp;Q of a green product. Although the present<span> findings provide a better understanding of the process and significant antecedents of green<span> purchasing intentions, this also highlights one area for more thorough investigation. This is the<span> significant moderating role of PPP&amp;Q variables in consumers’ green purchasing process. As the<span> findings suggest that respondents have a high positive attitude regarding green products and are<span> ready to buy green products more often, but as for as the product price and quality are concerned,<span> green products must perform competitively just like the traditional products. This study also<span> discusses how the present findings may help the Pakistani government and green marketers to<span> fine-tune their environmental programs.<br /><br class="Apple-interchange-newline" /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>

scholarly journals Impact of Green Product Knowledge and Perception on Green Purchase Intention: Moderating Role of Price Consciousness

2020 ◽  
Vol 9 (4) ◽  
pp. 456-464
Author(s):  
ALI HAIDER ◽  
MALIK MUHAMMAD FAISAL ◽  
FIZZA ASIF
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Primary Data ◽  
Product Knowledge ◽  
Green Products ◽  
Niche Markets ◽  
Future Directions ◽  
Price Consciousness ◽  
Moderating Role

Green products are rapidly moving from niche markets to large market segments and number of consumers purchasing green products are rapidly penetrating mainstream markets (Roberts, 1996). As majority of the consumers are concerned about environment, green markets are developing rapidly and quickly (Peateie and Crane, 2005). These green markets have created essence of doing green marketing. Price is one of such factors that may prevent a green consumer to buy an eco-friendly product (Bonini and Oppenheim, 2008). Tanner and Wölfing Kast, 2003 also confirms this relationship between buying intentions of consumers and price of green products.Also, environmental consciousness among customers is increasing making them more concerned about green and responsible purchasing of food. By analyzing this by using theory of reasoned actions, green purchase intentions is affected differently by different and type of prices. Data collected from a sample of 400 consumers while, structured questionnaires were used to gather primary data from consumers. For hypothesis testing process macro was used. CFA was run by using AMOS. There have been discussed results alongwith recommendations and future directions at the end. Keywords: Consumer Product Knowledge, Perceived Quality, Perceived Saving, Consumer Green Attitude, Green Purchase Intention, Price Consciousness.

scholarly journals An Investigation into Role of Leadership Commitment on Implementation of Green Banking: Moderating Influence of Responsible Leadership Characteristics

2019 ◽  
Vol 5 (2) ◽  
pp. 245-252
Author(s):  
Aisha Javeria ◽  
Sulaman Hafeez Siddiqui ◽  
Rabia Rasheed ◽  
Muhammad Shahid Nawaz
Keyword(s):  
Leadership Role ◽  
Leadership Characteristics ◽  
Responsible Leadership ◽  
Environment Friendly ◽  
Banking Services ◽  
Qualitative Research Design ◽  
Proposed Model ◽  
Moderating Role ◽  
Banking Operations

Purpose: The purpose of this study is to investigate the influence of leadership commitment on implementation of green banking in Pakistan through the lens of moderating role of responsible leadership. The concept of green banking in modern banking industry is associated with provision of environment friendly banking services through environment friendly banking operations and infrastructure. It can be referred to sustainable lending and depository product and services provide by banks through sustainable banking operations and infrastructure. Design/Methodology/Approach- An exploratory qualitative research design is used to postulate the theoretical model relating leadership role with implementation of green banking practices in Pakistan. Limitations/Implications- Further studies are needed to empirically examine the postulated relationships signified by proposed model of the study. Originality/ Value- The proposed model and relationship will significantly contribute to better understanding of role of banks leadership towards transformation of conventional banking into sustainable banking practices and products.

Social Networking Sites Continuance: An Application of Extended Theory of Planned Behaviour

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Theory Of Planned Behaviour ◽  
Standard Theory ◽  
Planned Behaviour ◽  
Privacy Concerns ◽  
Proposed Model ◽  
Continued Use ◽  
Moderating Role

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.

Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis

2021 ◽  
pp. 097215092110103
Author(s):  
Yadvinder Parmar ◽  
Bikram Jit Singh Mann
Keyword(s):  
Sampling Method ◽  
Process Analysis ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Parasocial Interaction ◽  
Conditional Process Analysis ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Moderating Role

This article aims to empirically examine the mediating impact of consumer’s parasocial interaction on the relationship between celebrity images on the consumer’s purchase intentions. It aims to empirically investigate the moderating role of celebrity liking in the formation of consumer’s parasocial interaction. Four different versions of self-administered questionnaire using different celebrities as a stimulus were developed. Data were collected from 484 respondents. Quota cum judgemental sampling method was used for the study. The findings show that parasocial interaction mediates the relationship between celebrity images and purchase intentions. It also reveals positive moderating effect of celebrity liking. It has significant implications for marketers and academicians.

Impact of knowledge sharing and absorptive capacity on project performance: the moderating role of social processes

2018 ◽  
Vol 22 (2) ◽  
pp. 453-477 ◽  
Author(s):  
Imran Ali ◽  
Ata Ul Musawir ◽  
Murad Ali
Keyword(s):  
Knowledge Management ◽  
Knowledge Sharing ◽  
Absorptive Capacity ◽  
Project Performance ◽  
Social Processes ◽  
Content Type ◽  
Proposed Model ◽  
Knowledge Governance ◽  
Moderating Role

Purpose This study aims to propose an integrated model to examine the impact of knowledge governance, knowledge sharing and absorptive capacity (ACAP) on project performance in the context of project-based organizations (PBOs). This study also examines the moderating role of social processes on the relationships among these variables. Design/methodology/approach To test the proposed model, cross-sectional data were collected regarding projects from 133 PBOs in Pakistan’s information technology/software industry. The data were analyzed using the partial least squares – structural equation modeling (PLS-SEM) method and PRCOESS tool. Finally, this study also uses causal asymmetry analysis to check asymmetric relationship in the key constructs. Findings The results generally support the proposed model. Knowledge governance and knowledge sharing are important antecedents for improving the ACAP of the project, which in turn significantly improves project performance. Additionally, social processes positively moderate the relationship between knowledge sharing and ACAP, as well as between ACAP and project performance. Research limitations/implications The findings suggest that PBOs should invest in developing a knowledge governance system that guides and stimulates knowledge sharing within and between projects. This would boost the ACAP of projects and lead to superior project performance. Originality/value This study addresses the important issue of knowledge management in IT/software projects. It proposes a unique model that integrates the key constructs of knowledge management and describes their effect on project performance.

When and Why Does Passion for Work Predict Well- and Ill-Being?

2019 ◽  
pp. 263-300
Author(s):  
Claude Fernet ◽  
Sarah-Geneviève Trépanier ◽  
Stéphanie Austin ◽  
Louise Clément
Keyword(s):  
Work Environment ◽  
Work Stress ◽  
Psychological Health ◽  
Future Research ◽  
Psychological Processes ◽  
Proposed Model ◽  
Future Research Directions ◽  
Moderating Role ◽  
Passion For Work

The present chapter provides an integrative review of the work stress literature while referring to the empirical evidence on passion for work in relation to psychological health, that is, well- and ill-being manifestations. Drawing on recent scientific literature, the chapter presents an extended dualist model of passion in adaptation to the work environment, which aims to identify work environment factors that are associated with well- and ill-being, and to examine the moderating role of passion for work in the psychological processes associated with psychological health. Results confirming the proposed model are presented, as well as future research directions.

Sign in / Sign up

Export Citation Format

Share Document