scholarly journals THE EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT: AN EMPIRICAL STUDY IN BANKING SECTOR IN YEMEN

2017 ◽  
Vol 15 (1) ◽  
pp. 88-98
Author(s):  
Waddah Ismail ◽  
Nooraini Mohamad Sheriff
Keyword(s):  
Organizational Commitment ◽  
Empirical Study ◽  
Banking Sector ◽  
Internal Marketing

Relationship between job stress and organizational commitment: An empirical study of banking sector

2016 ◽  
Vol 7 (1) ◽  
pp. 029-037 ◽  
Author(s):  
Misbah Hayat Bhatti ◽  
Muhammad Hasnat Bhatti ◽  
Muhammad Umair Akram ◽  
Muhammad Hashim ◽  
Zubair Akram
Keyword(s):  
Organizational Commitment ◽  
Empirical Study ◽  
Job Stress ◽  
Banking Sector

An Empirical Study of Factors Affecting Organizational Commitment in Banking Sector

2018 ◽  
Vol 06 (09) ◽  
pp. 116-123
Author(s):  
I.P. Chhabra ◽  
H. Lalwani ◽  
B. Gupta ◽  
A.M. Hyde ◽  
V. Kashyap
Keyword(s):  
Organizational Commitment ◽  
Empirical Study ◽  
Banking Sector ◽  
Factors Affecting

Effects of internal marketing on strategic orientations in the banking sector

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aloisio Henrique Mazzarolo ◽  
Emerson Wagner Mainardes ◽  
Danilo Soares Montemor
Keyword(s):  
Organizational Commitment ◽  
Competitive Advantage ◽  
Banking Sector ◽  
Internal Marketing ◽  
Structural Equations ◽  
Online Questionnaire ◽  
Content Type ◽  
Strategic Orientations ◽  
Bank Employees ◽  
The Relationship

PurposeThe purpose of this study was to assess whether internal marketing tends to influence the perception of bank employees regarding the strategic orientations of banks toward the market, brand and value. The authors also aimed to determine whether employees' organizational commitment mediates the relationship between internal marketing and the three strategic orientations and whether they influence bank employees' perception of obtaining a competitive advantage.Design/methodology/approachThe authors conducted a survey with 832 bank employees using an online questionnaire. The authors performed data analysis by modeling structural equations with data estimation using the PLS-SEM.FindingsThe results showed that internal marketing positively influences bank employees' perception of banks' strategic marketing orientations and through that their perception of a competitive advantage. The authors also note that organizational commitment can partially mediate the relationship between internal marketing and the strategic orientations tested in this study.Research limitations/implicationsThe findings indicate that banks' investment in employee valuation tends to generate positive results in relation to their adherence to marketing strategies, with the potential to result in a competitive advantage.Originality/valueThe results demonstrate the strength of internal marketing in the strategic orientations of banks, indicating that having employees who are committed to their bank contributes to the delivery of a high-quality service focused on the external customers, generating a competitive advantage.

Organizational Justice and Employee Sustainability: The Mediating Role of Organizational Commitment

2020 ◽  
Vol 3 (3) ◽  
pp. 12-22
Author(s):  
Mehreen Fatima ◽  
Zeeshan Izhar ◽  
Zaheer Abbas Kazmi
Keyword(s):  
Organizational Commitment ◽  
Organizational Justice ◽  
Developing Country ◽  
Design Methodology ◽  
Direct Relationship ◽  
Banking Sector ◽  
Mediating Role ◽  
Research Gap ◽  
The Impact

Purpose- The primary purpose of the study is to determine the impact of organizational justice (OJ) on employee sustainability. Along with that, it also describes how organizational commitment mediates this direct relationship. This study includes all dimensions of OJ which are distributive, procedural and interactional (interpersonal & informational) within the context of a developing country (Pakistan). Design/Methodology- This study has considered employees working in the banking sector of Pakistan. Two hundred ten questionnaires were received back from employees. Regression analysis was used to analyze direct relationships between variables, while smart partial least squares (PLS) were used for mediation analysis. Findings- Results demonstrated that all hypothesis were accepted and it was also confirmed that organizational commitment (OC) mediates the direct relationship between OJ and employee sustainability (ES). Originality/value- Multidimensional construct of organizational justice was tested in this study, in the context of a developing country (Pakistan), to address the research gap.

Sign in / Sign up

Export Citation Format

Share Document