scholarly journals CORRELATION BETWEEN THE MARKETING-MANAGEMENT OF COMPANY PERSONNEL AND MANAGERIAL DECISIONS OF THE HEAD

2017 ◽  
Author(s):  
Lyudmila Moroz
Keyword(s):  
Marketing Management ◽  
Managerial Decisions

scholarly journals METHODOLOGY FOR DEVELOPING MECHANISMS AND TOOLS IN THE MARKETING MANAGEMENT SYSTEM

2020 ◽  
Author(s):  
Cinara Kocarieva
Keyword(s):  
Change Management ◽  
Management System ◽  
Systematic Approach ◽  
External Environment ◽  
Marketing Management ◽  
Business Systems ◽  
Market Conditions ◽  
Resource Potential ◽  
Managerial Decisions ◽  
Marketing Activities

In practice, a systematic approach is needed that allows you to combine the assessment and further changes in marketing activities. Such an approach should take into account the adoption of managerial decisions regarding improving the efficiency of marketing based on a system of assessment indicators, both marketing activities and the business as a whole, and provide for a program of coordinated changes in business and marketing, which allows to improve these indicators. taking into account the characteristics of the external environment and the resource potential of the enterprise. The result of using this approach is a more efficient state of marketing and business systems, ensuring their interconnection and coordination, taking into account market conditions. The development and implementation of a systematic approach contributes to the application of the theory and methodology of change management in the context of increasing the effectiveness of marketing activities.

scholarly journals The role of the digital competence of employees in the marketing management of agricultural enterprises

2020 ◽  
Vol 11 (2) ◽  
pp. 5-17
Author(s):  
T. Balanovska ◽  
◽  
B. Wyrzykowska ◽  
V. Voskolupov ◽  
◽  
...  
Keyword(s):  
Development Strategy ◽  
Marketing Management ◽  
Digital Competence ◽  
Agricultural Commodity ◽  
Agricultural Enterprises ◽  
Managerial Decisions ◽  
Life Long Learning ◽  
Agricultural Enterprise ◽  
Performance Results

The article reveals the role of the digital competence of employees in the marketing management of agricultural enterprises. It has been noted that marketing management is one of the novel approaches to managing an agricultural enterprise. It has been found that the successful all-levels marketing management of agricultural enterprises essentially depends on the holistic development of employees, so it is crucial to devote attention to professional knowledge of specialists, their ability to respond swiftly to market demands, ability to communicate, assume responsibility for performance results, as well as be engaged in life-long learning. It has been noted that cutting-edge technologies and equipment demand from employees to be digitally competent. The essence of digital competence has been revealed. The key components of the application of digital competence by agricultural commodity producers, which are crucial when looking for buyers and suppliers, or studying the market, have been considered. Since the state-of-the-art digital technologies require an Internet connection, the possibility of the rural population of Ukraine to have access to the Internet has been analyzed. It has been noted that the formation and development of the digital competence of employees constitutes an integral part of marketing management in agricultural enterprises thus improving the knowledge and skills of personnel when making managerial decisions, and providing competitive strengths and justification of enterprise development strategy.

Financial Results and Their Validity

2010 ◽  
pp. 90-100
Author(s):  
I. Eliseeva ◽  
Ya. Sokolov
Keyword(s):  
Managerial Decisions

The article deals with discrepancies between theoretical accounts of the firms financial results and methods of their estimation. Various ways of calculating financial results lead to different, though logically equivalent, conclusions. The authors consider three forms of profit which may relate to each other in various ways. The ratios of financial results calculated on different grounds should be taken into account while making managerial decisions, primarily investment ones.

Accessing the Possibilities of Using Advertising as a Tool for Better Marketing Management

2011 ◽  
Vol 3 (3) ◽  
pp. 256-258
Author(s):  
Priyanka Pegu ◽  
◽  
Dr. Brajesh Kumar
Keyword(s):  
Marketing Management

DECISION-MAKING ON INVESTMENT OF IT-INNOVATION BASED ON FUZZY EXPERT INFORMATION

2018 ◽  
pp. 103-111
Author(s):  
Olga Olegovna Eremenko ◽  
Lyubov Borisovna Aminul ◽  
Elena Vitalievna Chertina
Keyword(s):  
Decision Making ◽  
Individual Characteristics ◽  
Production Model ◽  
Investment Management ◽  
It Projects ◽  
Product Model ◽  
Project Cost ◽  
Reasoning System ◽  
Managerial Decisions ◽  
The Individual

The subject of the research is the process of making managerial decisions for innovative IT projects investing. The paper focuses on the new approach to decision making on investing innovative IT projects using expert survey in a fuzzy reasoning system. As input information, expert estimates of projects have been aggregated into six indicators having a linguistic description of the individual characteristics of the project type "high", "medium", and "low". The task of decision making investing has been formalized and the term-set of the output variable Des has been defined: to invest 50-75% of the project cost; to invest 20-50% of the project cost; to invest 10-20% of the project cost; to send the project for revision; to turn down investing project. The fuzzy product model of making investment management decisions has been developed; it adequately describes the process of investment management. The expediency of using constructed production model on a practical example is shown.

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