CULTIVABLE LAND WATER SUPPLY AND A PERSPECTIVE VIEW OF AGRICULTURAL CROPS YIELD

The maximum use of the potential of Georgia's agriculture and the targeted use of natural resources is vital for the development of the sectoral economy. The main guarantee of achieving a positive result for the country is the implementation of a clearly defined, effective agricultural policy aimed at competitive production, assistance in attracting financial resources, and encouragement of agricultural activities, conducting agrotechnical measures during the growing season of agricultural crops and determining the norms and terms of irrigation.

COMPARATIVE ANALYSIS OF BIRTH PROMOTION MEASURES IN THE REPUBLIC OF ARMENIA AND EUROPEAN COUNTRIES

The article is devoted to the study of birth promotion measures in the RA and European countries. Birth rates throughout the world have dropped dramatically in recent decades. The above-mentioned issue is highlighted in European countries. In 2019 the fertility rate was 1.5 in EU member countries. The same issue exists in Armenia. Since 1990 the birth rates have dropped dramatically in Armenia. Various measures have been carried out and implemented in European countries to promote the birth rate. However, only a few countries have managed to increase the birth rate through state socio-demographic measures and register positive trends. According to the domestic and foreign professional literature, there are two groups of measures of birth promotion (statutory leave and benefits) in the socio-demographic policies of each country. Numerous measures have been developed in Armenia, but by 2014 they had more of a social than demographic component; they did not provide the desired result.

PROBLEMS AND PROSPECTS OF ECONOMIC DEVELOPMENT OF ATU GAGAUZIA, REPUBLIC OF MOLDOVA: EXPERT APPROACH (RESULTS OF RESEARCH)

In this article, I consider a new approach that can be used to build regional economic policy. The current situation of economic development makes new demands on the process of determining priorities in development, which later becomes key elements in decision-making at the state and regional levels. It is important to apply different methods and techniques for collecting and processing information. In 2019, a study was carried out to estimate the opinion of the expert community (50 people) about the problems and priorities of economic development in a particular region, an example of which was the autonomous-territorial unit Gagauzia (Gagauz Yeri) of the Republic of Moldova. Based on the results obtained, the author presented the results of the study and developed recommendations for the application of the expert approach in the future, when regional authorities develop strategic decisions and elaborate the documents at the regional level.

DEVELOPMENT OF ELECTRONIC TRADE IN AZERBAIJAN AND SOLUTIONS TO THE PROBLEMS IN THIS FIELD

The article provides information on the establishment and development of e-commerce in Azerbaijan, emphasizing that the scale of this field will expand in our country in a short time. Information was provided on the number of payment cards in Azerbaijan in 2016-2020, the volume of non-cash payments, transactions with debit and credit cards, transactions per ATM and one POS-terminal. The article also notes the volume of transactions carried out by foreigners visiting Azerbaijan through bank cards in January-October 2021 and e-commerce in Azerbaijan in January-October 2019-2021.

THEORETICAL FUNDAMENTALS ON FORMING COMPETITIVENESS OF RESOURCE POTENTIAL OF ENTERPRISES IN UKRAINE

Current functioning of an enterprise in terms of the limited resources require their efficient and rational use. The concept of economic entities' activity is a necessary factor in ensuring successful development and stable functioning. Introducing scientific methods for managing the competitiveness of the resource potential of the enterprise is essential for sustaining economic prosperity. The existing theoretical principles of forming the competitiveness of the resource potential of enterprises still need some improvement and adaptation to modern conditions of doing business. The paper covers the concept of the competitiveness of resource potential by assessing the resource use in the economic activity of Ukraine's enterprises, the dynamics of gross domestic product, the profitability and unprofitability of Ukrainian businesses. Focus on a directly proportional relationship between efficiency of the enterprises and gross domestic product. Comparability of statistical data for different years, analysis and calculations of the use of the enterprise resources are presented in US dollars. Analyzing scientific approaches to the definition of competition, competitiveness, and competitive potential, the author's definitions of competitive resource potential and competitiveness of resource potential are proposed.

THE IMPORTANCE OF GOVERNMENT PROGRAMS IN INCREASING EMPLOYMENT EFFICIENCY IN GANJA-KAZAKH ECONOMIC REGION

The article analyzes the labor market in Ganja-Gazakh economic region, the main "State Programs for socio-economic development of the regions of the Republic of Azerbaijan" (2004-2008, 2009-2013, 2014-2018, 2019-2023) to address the employment problems of the population. directions were considered. At the same time, the current situation of employment and unemployment in the region, the interregional distribution of productive forces, the region's infrastructure, the geography of natural resources were studied. Traditional production areas for the region, preferential loans provided to entrepreneurs within the framework of financed investment projects and other issues were discussed. The measures taken to eliminate the negative impact of the global crisis on the regions of Azerbaijan since 2016, the volume of output in key sectors of the economy are reflected. The discrepancy between job supply and demand in the region's labor market, as well as the main problems arising in the process of their coordination were analyzed. The urgency of original issues such as increasing production and exports, attracting effective employment, ensuring regional development by attracting domestic and foreign investment to the regions was brought to attention. The impact of investments in the regions on the development of the non-oil sector on the country's GDP was studied. The enterprises and jobs created in Ganja-Gazakh economic region were discussed within the program. In the end, the results of the analysis were reflected and suggestions were made to eliminate the existing problems.

WORLD ECONOMIC PROBLEMS DURING THE COVID PANDEMIC

The article discusses the main economic events during the Covid pandemic that caused significant damage to various countries, it also focuses on the main findings, parameters and numeric indicators observed during the current global economic problems, as well as on the action plans with which the countries began to tackle economic recovery, the article also implies principal challenges and recommendations, which will be important for effective planning and management of economic processes.

INTERNET MARKETING SOLUTIONS TRANSFORMATION DUE TO CHANGES IN CONSUMER'S PERCEPTION OF INFORMATION

We have outlined the main aspects of the modern socio-economic space that have led to transformation not only in the business sector but also in human thinking. We have examined the aspects of the studied problem expressed in modern scientific works and explained the need for further study of changes in the thinking processes of consumers in the field of transformation of applied Internet marketing solutions for the requests of Internet users. We have analyzed the dynamics and trends of changes in Internet user behavior, thereby identifying the key aspects that should be taken into account when companies create online marketing strategies. We have proposed a list of steps to optimize the marketing strategy of the business in line with new realities.The relevance of the study is due to the social processes of modern society resulting in the tendency to transform consumers' thinking. COVID-19 and self-isolation have had an impact on this phenomenon, accelerating the massive changeover to online communication and online shopping.The goal of this article is to describe the results of a study of changes in consumer thinking in connection with the transformation of realities caused by the global pandemic.The scientific novelty of the study lies in highlighting the peculiarities of information perception by modern consumers associated with the global pandemic, and in substantiating the ways of transforming Internet marketing solutions for companies in an altered reality.The theoretical importance of the research lies in a better understanding of the reasons and features of the transformation of information perception by consumers in modern realities, as well as in the analysis of scientific works to study the impact of informatization and computerization on society thinking, which can be used to study this component in marketing research, including in online marketing. This is the practical value of this work.The practical value of the study lies in identifying the features of the transformation of the thinking of modern consumers through visitors to the website of Cita Lieta ltd. at ceanocosmetics.com.Like in any scientific article, this one has its research limitations. The author explores the transformation of consumer thinking change using the data from the website analytics of one company in a particular niche.

ON THE FINANCIAL ASSESSMENT OF THE NKR ELECTRICITY SYSTEM

The article aims to calculate the separate elements of the financial strategy of the NKR energy system and to carry out a factor analysis. Using the Kaufmann-Calibardi method, the coefficients of flexibility of electricity consumption by GDP were estimated, showing the causes of the shadow economy in the Artsakh Republic depending on the volume of electricity. Based on the annual statistics of electricity consumption and real GDP in the period of 2000-2019, the years were emphasized, as a result of which the fact that it is a calculated value of 1 substantiates the fact that the higher the electricity consumption, the higher the GDP should be, but obtained the results are not equal to 1 (greater than or less than 1), so the size of the shadow was calculated in those years.

THE INFLUENCE OF THE DIGITAL ECONOMY ON THE DEVELOPMENT OF THE DOMESTIC ECONOMY

The article examines the problems and prospects for the development of the digital economy in Ukraine. The current trends of new technological solutions and opportunities are identified, because global informatization intensifies this process. The effective use of digital economy tools, the means of which is to ensure information security and stability in the country, is described.