An Empirical Study on the Impact of Trust and Innovation Competence of SMEs on Win-Win Cooperation Performance: Mediating Effects of Market Orientation Factors

2020 ◽  
Vol 33 (5) ◽  
pp. 935-961
Author(s):  
Jung-hyo Kim ◽  
Jong-gu Kil
Keyword(s):  
Empirical Study ◽  
Market Orientation ◽  
Mediating Effects ◽  
Innovation Competence ◽  
The Impact

ENTREPRENEURSHIP AND MARKET ORIENTATION AS DETERMINANTS OF INNOVATION: THE ROLE OF BUSINESS SIZE

2015 ◽  
Vol 19 (04) ◽  
pp. 1550035 ◽  
Author(s):  
ÓSCAR GONZÁLEZ-BENITO ◽  
PABLO A. MUÑOZ-GALLEGO ◽  
EVELYN GARCÍA-ZAMORA
Keyword(s):  
Empirical Study ◽  
Market Orientation ◽  
Organisational Culture ◽  
Industrial Sectors ◽  
Organisational Values ◽  
Business Size ◽  
The Impact ◽  
The Relationship

In an important effort to understand what enhances innovation, the extent to which innovative actions rest on organisational values, beliefs and interests is particularly crucial. This study analyses the impact of organisational culture — specifically, the firm's entrepreneurial and market orientation — on different innovation dimensions. It also considers the role of business size in the relationship between organisational culture and innovation. An empirical study with a sample of 440 variously sized enterprises from five industrial sectors in Spain demonstrates the relationship between market orientation and entrepreneurship and innovation. Business size does not cause the relationship, though it moderates the relationship regarding management and marketing innovations.

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