Human resource management is a key area of organizational development today. Human resource management strategies that can be developed in the course of organizationalchange must meet the wishes and emotional needs of the new generation of employees. Different generations require different approaches in terms of shaping human resource management strategies. Companies have to make great efforts to constantly attract employees and provide a comfortable working environment for representatives of different generations. Staff turnover is still reaching high levels, and in the future it may grow due to the replenishment of the labor market with workers of a new generation with a greater degree of mobility. The main reason employees remain employed is because they enjoy their job. With the influx of representatives of a new generation into the labor market, an increasing understanding has come and continues to come that it is impossible to do without the adoption, implementation and development of digital technologies, as well as all the things arising from their use. The generation born in the digital world will develop more and more. An increasing percentage of people will work remotely from different parts of the world and without being tied to a specific territory. A major challenge for businesses in the near future will be balancing the productivity gains and distraction generated by digital innovation. In the future, employers will have to be more flexible than ever before.