University campus has a profound impact on the growth and development of college students. In this study, we use Photovoice method to explore how female freshmen perceive and build up the sentimental ties with the campus. Participants (n=54; aged 18-19 years) were asked to photograph and discuss perceived positive/negative places on Tongji University campus (Shanghai). In the process of analysis, thematic and content analysis was conducted by natural language processing software, the correlation of key words were examined by Rost Content Mining. The study shows that place attachment comes from the fulfilment of activity demand, which is not only related to the place function itself, but also caused by people’s place cognition and emotional experience. Architecture, roads(and its affiliated facilities), greening and landscape, public space, and atmosphere are particularly important for creating place cognition and emotional experience. Meanwhile, Photovoice, as an emerging participatory research method, shows great potential in the place-making, as it significantly improved the students’ participation, critical thinking and constructive suggestions in this campus study