scholarly journals Group Type and Social Media Engagement Strategies in the EU: The Case of British Interest Groups on Facebook

2021 ◽  
Vol 7 (2) ◽  
pp. 205-219
Author(s):  
Direnc Kanol ◽  
Muesser Nat
Keyword(s):  
Social Media ◽  
Interest Groups ◽  
Public Interest ◽  
The European Union ◽  
Public Attention ◽  
Group Type ◽  
Engagement Strategies ◽  
Different Types ◽  
Public Interest Groups ◽  
Action Type

Although interest group strategies have been studied by a number of authors who compare different types of groups, our knowledge about how these different types of groups differ in the way they use social media as a strategy to realise their goals is limited. In this paper, we use the hierarchy of engagement model and investigate how British public interest groups and sectional groups, which are active at the European Union (EU) level, engage with the public on Facebook. Compared with information and community-type posts, action-type posts can attract more attention on social media. Public interest groups can use action-type messages as a tool for attracting public attention, thus, alleviating their relative disadvantage in attracting and maintaining members. Results show that the use of action-type messages are significantly higher for public interest groups.

Seeds of Cynicism: The Struggle Over Campaign Finance, 1956–1974

2012 ◽  
Author(s):  
Julian E. Zelizer
Keyword(s):  
Interest Groups ◽  
Political Communication ◽  
Public Interest ◽  
Campaign Finance ◽  
Finance Reform ◽  
Campaign Finance Reform ◽  
Richard Nixon ◽  
Political Events ◽  
Public Interest Groups ◽  
The 1960S

This chapter examines how antecedent political events created a window of opportunity for campaign finance reformers during the period 1956–1974, including a series of scandals such as Watergate. In the 1960s, campaign finance reform emerged from a reform coalition composed of legislators, experts, philanthropists, foundations, and public interest groups. The coalition succeeded in placing campaign finance reform on the national agenda even without widespread public interest or support. It left intact most of the underlying pressures on campaign finance. For example, they did not tackle the declining importance of political parties, leaving high-cost television as the principal medium of political communication. The chapter highlights the tensions that arose over campaign finance that reached a boiling point when President Richard Nixon began his second term in office.

Leaders' Communications in Public-interest and Material-interest Groups

1991 ◽  
Vol 24 (3) ◽  
pp. 525-540
Author(s):  
R. A. Young ◽  
Shirley M. Forsyth
Keyword(s):  
Interest Groups ◽  
Interest Group ◽  
Public Interest ◽  
Patent Protection ◽  
Group Leaders ◽  
Material Interest ◽  
Policy Debates ◽  
Public Interest Groups ◽  
Internal Communications ◽  
Insight Into

AbstractThis article analyzes the internal communications between interest group leaders and their memberships. The case is Bill C-22, which increased patent protection for Pharmaceuticals in Canada. The object was to test for differences between “material” groups seeking benefits for their members and “purposive” groups pursuing policies which will benefit others. Significant differences were found in the kinds of appeals made by group leaders. This implies that it can be realistic and useful to distinguish between types of group according to their purposes and the motivations of their members. The findings also provide some insight into the language of policy debates and allow some speculation about the perennial question of why people adhere to large public-interest groups.

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