Impact of Integrated Marketing on the Business Growth of Mobile Telecom Industry: An Empirical Study from Bangladesh Perspectives

2018 ◽  
Vol 13 (1) ◽  
pp. 52-66
Author(s):  
Surajit Sarbabidya
Keyword(s):  
Empirical Study ◽  
Integrated Marketing ◽  
Business Growth ◽  
Telecom Industry ◽  
Mobile Telecom

Modeling Integrated Marketing Communications for SME Environments

2019 ◽  
pp. 69-98
Keyword(s):  
Empirical Study ◽  
Service Marketing ◽  
Communication Process ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Communication Tools ◽  
First Time

This chapter explores the concept and planning of integrated marketing communication (IMC) in the context of the SME environment. The chapter explains the communication process in SME context along with above-the-line, below-the-line, through-the-line channels and different communication tools. Relevant examples and empirical study are addressed in this chapter, and a proper guideline of IMC in the field of SME for the very first time in the area of service marketing is developed. Policymakers, entrepreneurs, and even academicians will get the insights and impactful ideas from this SME context IMC study.

An Empirical Study to Measure Customer Experience for Telecom Operators in Indian Telecom Industry

2015 ◽  
Author(s):  
Joshi Sujata ◽  
Bhatia Sanjay ◽  
Menachem Domb ◽  
Roy Arindam ◽  
Saini Jyoti
Keyword(s):  
Empirical Study ◽  
Customer Experience ◽  
Telecom Industry

Energy consumption and CO2 emissions by the Indian mobile telecom industry

2012 ◽  
Vol 8 (2/3) ◽  
pp. 156 ◽  
Author(s):  
S.S. Krishnan ◽  
N. Balasubramanian ◽  
A. Murali Ramakrishnan
Keyword(s):  
Energy Consumption ◽  
Telecom Industry ◽  
Mobile Telecom
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