Journal of Research in Marketing
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Published By Techmind Research Society

2292-9355
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Assessing Customer-Based Brand Equity and Brand Competitiveness of an Electronic Company in Bangladesh

2019 ◽  
Vol 10 (1) ◽  
pp. 758 ◽  
Author(s):  
Dil Ruba Tanu ◽  
Selim Ahmed ◽  
Wasib Bin Latif
Keyword(s):  
Brand Equity ◽  
Brand Competitiveness

Determination of Digital Marketing Strategies As Effective Communication Techniques For GoOntravel Brand Awareness

2019 ◽  
Vol 9 (3) ◽  
pp. 752
Author(s):  
Zaqrona Samran ◽  
Sri Wahyuni ◽  
Misril Misril ◽  
Rana Nabila ◽  
Anne Putri
Keyword(s):  
Effective Communication ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Communication Techniques

SMEs Branding: The Interaction of Entrepreneurial Orientation

2018 ◽  
Vol 9 (3) ◽  
pp. 739
Author(s):  
Tawfeeq Mohammed Alanazi
Keyword(s):  
Entrepreneurial Orientation

Factors that Influence the Acceptance of Mobile Money in Nigeria

2018 ◽  
Vol 8 (2) ◽  
pp. 684
Author(s):  
Precious Chikezie Ezeh ◽  
Nwukamaka Nwankwo
Keyword(s):  
Mobile Money

Effect of Advertising on product growth of Techno Phone in Enugu State, Nigeria

2017 ◽  
Vol 8 (2) ◽  
pp. 675
Author(s):  
Agu Okoro Agu ◽  
Chris-Nnamchi Joy Nwakaego ◽  
Ngwoke- Oliver Uzonna
Keyword(s):  
Enugu State
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