Journal of Research in Marketing
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 2)

H-INDEX

(FIVE YEARS 1)

Published By Techmind Research Society

2292-9355

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Assessing Customer-Based Brand Equity and Brand Competitiveness of an Electronic Company in Bangladesh

Journal of Research in Marketing ◽

10.17722/jorm.v10i1.251 ◽

2019 ◽

Vol 10 (1) ◽

pp. 758 ◽

Cited By ~ 1

Author(s):

Dil Ruba Tanu ◽

Selim Ahmed ◽

Wasib Bin Latif

Keyword(s):

Brand Equity ◽

Brand Competitiveness

Download Full-text

Determination of Digital Marketing Strategies As Effective Communication Techniques For GoOntravel Brand Awareness

Journal of Research in Marketing ◽

10.17722/jorm.v9i3.250 ◽

2019 ◽

Vol 9 (3) ◽

pp. 752

Author(s):

Zaqrona Samran ◽

Sri Wahyuni ◽

Misril Misril ◽

Rana Nabila ◽

Anne Putri

Keyword(s):

Effective Communication ◽

Marketing Strategies ◽

Digital Marketing ◽

Brand Awareness ◽

Communication Techniques

Download Full-text

Customer Delight, Repurchase Intentions and the Mediating Effect of Positive Word of Mouth

Journal of Research in Marketing ◽

10.17722/jorm.v9i3.247 ◽

2018 ◽

Vol 9 (3) ◽

pp. 733

Author(s):

Yoshimasa Kageyama ◽

Albert A. Barreda

Keyword(s):

Word Of Mouth ◽

Mediating Effect ◽

Positive Word ◽

Repurchase Intentions ◽

Customer Delight ◽

Positive Word Of Mouth

Download Full-text

SMEs Branding: The Interaction of Entrepreneurial Orientation

Journal of Research in Marketing ◽

10.17722/jorm.v9i3.249 ◽

2018 ◽

Vol 9 (3) ◽

pp. 739

Author(s):

Tawfeeq Mohammed Alanazi

Keyword(s):

Entrepreneurial Orientation

Download Full-text

Factor Analysis on Brand Recognition and Image Purchases

Journal of Research in Marketing ◽

10.17722/jorm.v9i2.238 ◽

2018 ◽

Vol 9 (2) ◽

pp. 723

Author(s):

Jaemin Lee

Keyword(s):

Factor Analysis ◽

Brand Recognition

Download Full-text

Empirical Investigation of factors affecting information and communication technologies (icts) in Agric-Business among small scale farmers in Esan Community, Edo State, Nigeria

Journal of Research in Marketing ◽

10.17722/jorm.v9i1.232 ◽

2018 ◽

Vol 9 (1) ◽

Author(s):

Simon Awojide ◽

Sunday Olufemi Akintelu

Keyword(s):

Information And Communication Technologies ◽

Empirical Investigation ◽

Communication Technologies ◽

Small Scale ◽

Factors Affecting ◽

Information And Communication ◽

Edo State ◽

Small Scale Farmers

Download Full-text

Innovation and Market Orientation Model in Improving the Performance of BRI

Journal of Research in Marketing ◽

10.17722/jorm.v8i3.223 ◽

2018 ◽

Vol 8 (3) ◽

pp. 698 ◽

Cited By ~ 2

Author(s):

Sulistiyani Sutarlan

Keyword(s):

Market Orientation ◽

Orientation Model

Download Full-text

An Overview Profile and Green Purchasing Behavior of Consumers in the Northern Region of Malaysia

Journal of Research in Marketing ◽

10.17722/jorm.v8i3.229 ◽

2018 ◽

Vol 8 (3) ◽

pp. 707 ◽

Cited By ~ 2

Author(s):

Muhammed Abdullah Sharaf ◽

Selvan Perumal

Keyword(s):

Northern Region ◽

Purchasing Behavior ◽

Green Purchasing

Download Full-text

Factors that Influence the Acceptance of Mobile Money in Nigeria

Journal of Research in Marketing ◽

10.17722/jorm.v8i2.217 ◽

2018 ◽

Vol 8 (2) ◽

pp. 684

Author(s):

Precious Chikezie Ezeh ◽

Nwukamaka Nwankwo

Keyword(s):

Mobile Money

Download Full-text

Effect of Advertising on product growth of Techno Phone in Enugu State, Nigeria

Journal of Research in Marketing ◽

10.17722/jorm.v8i2.190 ◽

2017 ◽

Vol 8 (2) ◽

pp. 675

Author(s):

Agu Okoro Agu ◽

Chris-Nnamchi Joy Nwakaego ◽

Ngwoke- Oliver Uzonna

Keyword(s):

Enugu State

Download Full-text

Journal of Research in MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Techmind Research Society

Assessing Customer-Based Brand Equity and Brand Competitiveness of an Electronic Company in Bangladesh

Determination of Digital Marketing Strategies As Effective Communication Techniques For GoOntravel Brand Awareness

Customer Delight, Repurchase Intentions and the Mediating Effect of Positive Word of Mouth

SMEs Branding: The Interaction of Entrepreneurial Orientation

Factor Analysis on Brand Recognition and Image Purchases

Empirical Investigation of factors affecting information and communication technologies (icts) in Agric-Business among small scale farmers in Esan Community, Edo State, Nigeria

Innovation and Market Orientation Model in Improving the Performance of BRI

An Overview Profile and Green Purchasing Behavior of Consumers in the Northern Region of Malaysia

Factors that Influence the Acceptance of Mobile Money in Nigeria

Effect of Advertising on product growth of Techno Phone in Enugu State, Nigeria

Journal of Research in Marketing
Latest Publications