Effect of Selection Attributes of Online Travel Agencies on Relationship Quality of Hotel Patrons in Daegu Area

2017 ◽  
Vol 11 (7) ◽  
pp. 25-35
Author(s):  
Hyung-Geun Kim
Keyword(s):  
Relationship Quality ◽  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

scholarly journals DIMENSI KUALITAS LAYANAN PADA ONLINE TRAVEL AGENCIES DI INDONESIA

2018 ◽  
Author(s):  
Christina Sudyasjayanti ◽  
Auditia Setiobudi
Keyword(s):  
Service Quality ◽  
Sample Selection ◽  
Website Design ◽  
Travel Agent ◽  
Internet Users ◽  
Travel Agencies ◽  
Travel Services ◽  
Online Travel ◽  
Online Travel Agencies

<p align="center"><strong><em>ABSTRACT</em></strong><strong><em>:</em></strong></p><p><em>The increasing number of internet users in Indonesia in recent years greatly affect the growth of e-commerce business. One of the fast growing business is online travel services such as Traveloka, Tiket.com, Agoda, Pegipegi and so on. Online travel services are very diverse facilities, ranging from the procurement of websites to the manufacture of applications. The quality of online services (e-Service Quality) can facilitate efficiently and effectively in the purchase, sales, and delivery of both products and services. E-Service Quality or E-ServQual is a new version of Service Quality (ServQual). E-ServQual is developed to evaluate a service provided on the Internet network. The dimensions of E-ServQual used in the study are 8 dimensions, </em><em>there are</em><em> website design, reliability, responsiveness, security, fulfillment, personalization, information, and empathy.</em><em> </em><em>The </em><em>sample</em><em> used</em><em> in this research is purposive sampling counted </em><em>38</em><em> respondent</em><em>s</em><em>. The sample selection is based on experience using online travel agent in Indonesia. </em><em>This research is using factor analysis to find out the new dimension construct on e-ServQual towards online travel agencies (OTA) in Indonesia</em><em>.</em></p><p><strong><em>Keyword:</em></strong><em> e-ServQual, e-commerce, Online Travel Agent (OTA).</em><em></em></p>

Perceived Affordances and Regret in Online Travel Agencies

2021 ◽  
pp. 004728752110149
Author(s):  
Hwirim Jo ◽  
Namho Chung ◽  
Sunyoung Hlee ◽  
Chulmo Koo
Keyword(s):  
Decision Making ◽  
Regulatory Focus ◽  
Group Analysis ◽  
Cognitive Effort ◽  
Wide Range ◽  
Impulsive Buying ◽  
Travel Agencies ◽  
Effective Decision Making ◽  
Online Travel ◽  
Online Travel Agencies

Despite the revolutionary system of online booking, the decision-making process for booking hotels is still very stressful for customers, who face much uncertainty. The wide range of products and great volume of information result in significant cognitive overload. Therefore, online travel agencies (OTAs) try to reduce customers’ cognitive effort requirements and to induce effective decision making by triggering potential actions through perceived affordance. This study aims to explore the influence of perceived affordance on purchase decisions and postpurchase emotion in the context of OTAs. The findings show that explicit affordance and hidden affordance significantly affect impulsive buying, thus resulting in postpurchase discomfort and regret. Additionally, the outcomes of a multiple group analysis revealed a significant moderating effect of regulatory focus orientation on impulsive buying and postpurchase regret during an overall purchase process involving OTAs.

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