scholarly journals The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam

2019 ◽  
Vol 4 (1) ◽  
pp. 78-91 ◽  
Author(s):  
Huyen Pham ◽  
◽  
Thu Nguyen ◽  
Keyword(s):  
Perceived Value ◽  
Repurchase Intention ◽  
Website Quality ◽  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

scholarly journals Analisis Strategi Traditional Travel Agency Di Tengah Persaingan Online Travel Agency (Studi Kasus: Airlangga Travel)

2019 ◽  
Vol 10 (2) ◽  
pp. 123
Author(s):  
Winona Almira ◽  
Wiguna Alodia Alodia
Keyword(s):  
Research Method ◽  
Swot Analysis ◽  
Large Population ◽  
Travel Agency ◽  
Travel Agencies ◽  
Travel Industry ◽  
Online Travel ◽  
Online Travel Agency ◽  
Online Travel Agencies

The travel industry in Indonesia is still very attractive, especially when considering the large population of Indonesia and the growing value trend of the travel market. However, the development of information technology and the internet has had an impact on the proliferation of Online Travel Agencies (OTA), resulting in high levels of competition in the travel industry. Traditional travel companies must continue to innovate to maintain their presence in the competition. This research was conducted to analyze the competitive conditions of the travel industry in Indonesia, a case study at Airlangga Travel company. The research method uses Porter and SWOT analysis. The results of the study are recommendations for differentiation strategies for Airlangga Travel in order to survive in the intense competition of the travel business

CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia

2019 ◽  
Vol 7 (2) ◽  
pp. 245-256 ◽  
Author(s):  
Iva Slivar ◽  
Uglješa Stankov ◽  
Vanja Pavluković
Keyword(s):  
Marketing Mix ◽  
Crucial Importance ◽  
New Classification ◽  
Market Position ◽  
Advantages And Disadvantages ◽  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

The penetration of online booking among hotels has been growing steadily. In order to maintain its market position, online travel agencies (OTAs) are offering small and medium hotels, mainly to those which have not yet adopted e-commerce, their own booking engines for websites or as apps to be integrated on hotels' platforms. Hotels are persuaded by cuts in commission, no commissions and other privileges. The implications of such a decision are of crucial importance to hotels in the struggle for tourists. This article presents a new classification of tourism e-distribution which includes this phenomenon named “delegate distribution”, a partnership strategy of OTA-s with hoteliers drawing on a study on the expansion of delegated distribution in Croatia. The key advantages and disadvantages are also listed, along with a comparison with direct and indirect forms of distribution in terms of inference upon other marketing mix elements.

Perceived Affordances and Regret in Online Travel Agencies

2021 ◽  
pp. 004728752110149
Author(s):  
Hwirim Jo ◽  
Namho Chung ◽  
Sunyoung Hlee ◽  
Chulmo Koo
Keyword(s):  
Decision Making ◽  
Regulatory Focus ◽  
Group Analysis ◽  
Cognitive Effort ◽  
Wide Range ◽  
Impulsive Buying ◽  
Travel Agencies ◽  
Effective Decision Making ◽  
Online Travel ◽  
Online Travel Agencies

Despite the revolutionary system of online booking, the decision-making process for booking hotels is still very stressful for customers, who face much uncertainty. The wide range of products and great volume of information result in significant cognitive overload. Therefore, online travel agencies (OTAs) try to reduce customers’ cognitive effort requirements and to induce effective decision making by triggering potential actions through perceived affordance. This study aims to explore the influence of perceived affordance on purchase decisions and postpurchase emotion in the context of OTAs. The findings show that explicit affordance and hidden affordance significantly affect impulsive buying, thus resulting in postpurchase discomfort and regret. Additionally, the outcomes of a multiple group analysis revealed a significant moderating effect of regulatory focus orientation on impulsive buying and postpurchase regret during an overall purchase process involving OTAs.

scholarly journals TURISMO E MERCADO DIGITAL: PREFERÊNCIAS DOS CONSUMIDORES DE SALVADOR QUANTO À ESCOLHA DO CANAL DE COMPRA DE SERVIÇOS

2021 ◽  
Vol 7 (1) ◽  
pp. 14
Author(s):  
Lorraine Da Silva Santos ◽  
Carolina De Andrade Spinola ◽  
Laumar Neves De Souza
Keyword(s):  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

Os efeitos do processo de globalização sobre as dinâmicas econômica e sociocultural da sociedade têm sido potencializados com o avanço das Tecnologias da Informação e da Comunicação (TICs) e da Internet. Na atividade turística, o advento e popularização das plataformas digitais de comercialização de pacotes de viagens tem influenciado o comportamento de compra dos consumidores e exigido das agências convencionais a adoção de estratégias alternativas de adaptação a este novo cenário. O presente artigo pretende investigar em que medida essas mudanças têm se manifestado entre os moradores de Salvador e identificar os principais fatores que interferem em suas escolhas. Para tanto, a revisão de literatura partiu de estudos que envolvem os elementos como agência de viagens e as OTA’s (Online Travel Agencies), construído a partir do advento das novas TICs e realizou-se uma pesquisa de levantamento mediante a aplicação de questionários estruturados junto aos consumidores de viagens residentes na Cidade. Como conclusão identificou-se que a maioria dos entrevistados recorre exclusivamente às agências online para adquirir os serviços turísticos e os principais fatores que determinam essa escolha são a procura por agilidade, preço e praticidade, em especial dentre o público mais jovem.

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