Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics
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TOTAL DOCUMENTS

122

(FIVE YEARS 122)

H-INDEX

(FIVE YEARS 2)

Published By Springer International Publishing

9783030361259, 9783030361266

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Importance of the Training of Professionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_99 ◽

2020 ◽

pp. 899-907

Author(s):

Marissa Alonso Marbán ◽

Hilda Solís Martínez ◽

María Belén Solís Mendoza ◽

Mauricio Igor Jasso Zaranda

Keyword(s):

Polytechnic Institute ◽

Full Knowledge

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The Implementation of Internal Marketing in Public Sector Organizations: The Case of Job Satisfaction at Chios Police Department

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_95 ◽

2020 ◽

pp. 861-870

Author(s):

Maria Salamoura ◽

Viktoras Ntamposis ◽

Eleni Gaki

Keyword(s):

Job Satisfaction ◽

Public Sector ◽

Police Department ◽

Internal Marketing ◽

Public Sector Organizations

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Experiencing a Museum After Dark: ThePractice of ‘Lates’ in the Industrial Gas Museum of Athens

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_82 ◽

2020 ◽

pp. 745-754

Author(s):

Anastasia Doxanaki ◽

Katerina Dermitzaki ◽

Kali Tzortzi ◽

Maria Florou ◽

Despoina Andriopoulou

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Visualization of Folk-Dances in Virtual Reality Environments

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_7 ◽

2020 ◽

pp. 51-59

Author(s):

Iris Kico ◽

Milan Dolezal ◽

Nikos Grammalidis ◽

Fotis Liarokapis

Keyword(s):

Virtual Reality

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Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_65 ◽

2020 ◽

pp. 583-591

Author(s):

Prokopis K. Theodoridis ◽

Dimitris C. Gkikas

Keyword(s):

Genetic Algorithm ◽

Feature Selection ◽

Decision Trees ◽

Optimal Feature Selection ◽

Selection For ◽

Optimal Feature ◽

Model Approach

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Employer Branding: Innovative Human Resource Practices in Tourism Sector

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_64 ◽

2020 ◽

pp. 575-582 ◽

Cited By ~ 1

Author(s):

Christina Chalimourda ◽

Nikolaos Konstantopoulos

Keyword(s):

Human Resource ◽

Human Resource Practices ◽

Employer Branding ◽

Tourism Sector

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Sustainable Tourism in Europe from Tourists’ Perspectives

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_63 ◽

2020 ◽

pp. 565-574

Author(s):

Teresa Borges-Tiago ◽

Osvaldo Silva ◽

Flavio Tiago

Keyword(s):

Sustainable Tourism

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The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_58 ◽

2020 ◽

pp. 521-528

Author(s):

Kevser Çınar ◽

Seda Yetimoğlu ◽

Kaplan Uğurlu

Keyword(s):

Market Segmentation ◽

Marketing Strategies ◽

Target Marketing ◽

Occupancy Rates

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Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_53 ◽

2020 ◽

pp. 475-482

Author(s):

Yigit Sebahattin Bozkurt ◽

Emel Yarimoglu

Keyword(s):

Word Of Mouth ◽

Gen Y ◽

Travel Agencies ◽

Online Travel ◽

Online Travel Agencies

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Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-36126-6_51 ◽

2020 ◽

pp. 459-466 ◽

Cited By ~ 1

Author(s):

Michailina Siakalli ◽

Andreas Masouras

Keyword(s):

Empirical Study ◽

Tourist Satisfaction

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Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Importance of the Training of Professionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute

The Implementation of Internal Marketing in Public Sector Organizations: The Case of Job Satisfaction at Chios Police Department

Experiencing a Museum After Dark: ThePractice of ‘Lates’ in the Industrial Gas Museum of Athens

Visualization of Folk-Dances in Virtual Reality Environments

Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach

Employer Branding: Innovative Human Resource Practices in Tourism Sector

Sustainable Tourism in Europe from Tourists’ Perspectives

The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises

Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies

Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics
Latest Publications