scholarly journals The Effect of Attractiveness of Alternatives perceived by college students in Social Commerce Fashion Products Market on Switching Intention - Focusing on Moderating Effect of Relational Benefits -

2018 ◽  
Vol 23 (1) ◽  
pp. 51-62
Author(s):  
조은주
Keyword(s):  
College Students ◽  
Moderating Effect ◽  
Social Commerce ◽  
Fashion Products ◽  
Relational Benefits

Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest

2019 ◽  
Vol 56 (2) ◽  
pp. 294-305 ◽  
Author(s):  
Xiao-Liang Shen ◽  
Yang-Jun Li ◽  
Yongqiang Sun ◽  
Zhenjiao Chen ◽  
Feng Wang
Keyword(s):  
Moderating Effect ◽  
Personal Interest ◽  
Social Commerce

scholarly journals The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce

2018 ◽  
Vol 14 (1) ◽  
pp. 32 ◽  
Author(s):  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Agustina Hanafi ◽  
Hera Febria Mavilinda
Keyword(s):  
Online Shopping ◽  
Social Commerce ◽  
Fashion Products ◽  
Impulsive Buying ◽  
Shopping Motivation
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