The Influence of Chinese female Consumers’ Cultural Proximity on Intention to Purchase Korean Fashion Products -Focused on the Moderating Effect of SNS Usage-

Purpose The purpose of this paper is to examine how psychological antecedents (i.e. consumer mindsets) and individual difference characteristics (i.e. moral identity) affect the intention to purchase Fair Trade products based on the triadic reciprocal causation model in social cognitive theory (Bandura, 1986). The primary factors that influence ethical consumption decisions in ethnic Chinese societies were explored by integrating the unique cultural environment of the Chinese. Design/methodology/approach The study effective sample comprised university students and professors. Structural equation modelling was used to test the hypotheses and indirect effects. Results showed that moral identity internalization had a mediating effect on the relationship between a collectivistic mindset and the intention to purchase Fair Trade products. Findings A high moral identity symbolization had a moderating effect on the relationship between a collectivistic mindset and the intention to purchase Fair Trade products. This demonstrated that the two dimensions of moral identity, internalization and symbolization, play different roles and have different functions in regards to the intention to purchase Fair Trade products. Research limitations/implications Future studies are urged to examine this issue at a cultural level by performing a cross-cultural comparison and to integrate consumer heterogeneity for a deeper examination of the interaction between demographic factors and psychological traits on consumer behaviours regarding Fair Trade products. Originality/value This study indicates that moral identity internalization is the primary factor that influences ethical consumption decisions in Chinese societies. In terms of the moderating effect of moral identity symbolization, results showed that the higher an individual’s moral identity symbolization, the stronger the relationship between a collectivistic mindset and the intention to purchase Fair Trade products is. These results can serve as a reference for marketing communications and market segmentation policies in the business world.

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Female Consumers’ Attitude towards Natural Beauty Products: Malaysian Perspective

The International Journal of Social Sciences and Humanities Invention ◽

10.18535/ijsshi/v5i12.02 ◽

2018 ◽

Vol 5 (12) ◽

pp. 5099-5102

Author(s):

Siti Nor Bayaah Ahmad

Keyword(s):

Purchase Intention ◽

Behavioral Control ◽

Women Consumers ◽

Female Consumers ◽

Health Consciousness ◽

Intention To Purchase ◽

Natural Beauty ◽

Consumer Perspective ◽

Beauty Products ◽

Product Industry

There are numerous illnesses related to beauty products consumption have led many companies to plan for a better solution that emphasis on green, and natural products ingredients. Women consumers in beauty product industry is considered as one of the biggest populations that contribute significantly to economic growth worldwide. This study aims to investigate the female consumer perspective in relation to the health and environment. 200 were returned and usable. The findings indicated that factors like attitude, subjective norms and behavioral control do influence women consumer’s intention to purchase natural beauty product. Specifically, health consciousness and environment consciousness are significant in influencing their consumers’ purchase intention. Practically, the findings helped marketers to be creative when promoting the beauty products by highlighting on sustainability and product safety to feed into the women’s attitude toward natural beauty products.

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Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri

Persona Jurnal Psikologi Indonesia ◽

10.30996/persona.v4i02.553 ◽

2016 ◽

Vol 4 (02) ◽

Author(s):

Resti Athhardi Wijaya ◽

M. Asâ€™ad Djalali ◽

Diah Sofiah

Keyword(s):

Significant Relationship ◽

Life Style ◽

Female Adolescents ◽

Result State ◽

Fashion Products ◽

Intention To Purchase ◽

Independent Variable ◽

The Subject ◽

The Relationship

Abstract, The purpose of this study is to determine the relationship between the intention topurchase counterfeit exclusive branded fashion products with brand minded life style. Variablesused in this study consist of the independent variable is brand minded life style (X). While thedependent variable is the intention to purchase counterfeit exclusive branded fashion products (Y).The subject of this study are female adolescents aged between 16 until 19 years in Surabaya. Theanalysis result state that brand minded life style have not significant relationship with the intentionto purchase counterfeit exclusive branded fashion products.Keywords : Brand Minded Life Style, Intention to purchase

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Environmental Concern and Ethical Obligation Influencing the Purchase Intention of Consumers Towards Vegan Fashion Products -A Case in Hanoi, Vietnam

International Journal of Business and Applied Social Science ◽

10.33642/ijbass.v7n9p4 ◽

2021 ◽

pp. 26-33

Author(s):

Van Tuan Pham, Ph.D ◽

Nguyen Ha Minh Anh ◽

Kieu Vu Linh Chi ◽

Le Minh Ngoc ◽

Ho Thi Phuong Thao ◽

...

Keyword(s):

Purchase Intention ◽

Theory Of Planned Behaviour ◽

Environmental Concern ◽

Ethical Obligation ◽

Governmental Agencies ◽

Fashion Products ◽

Intention To Purchase ◽

Factors Influencing ◽

Ultimate Result ◽

Feasible Solutions

The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly impacting the intention of Hanoi residents towards vegan fashion products: Ethical obligation (β=0.236). In addition, Environmental concern indirectly has an influence on the intention via attitudes. This study has important and practical consequences for governmental agencies and public organizations in terms of encouraging vegan fashion consumption. Based on the study’s findings, some feasible solutions are proposed to help authorities, businesses in Hanoi in particular, and Vietnam in general as well as motivating their customer intention.

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When does personalization work on social media? a posteriori segmentation of consumers

Multimedia Tools and Applications ◽

10.1007/s11042-021-11303-2 ◽

2021 ◽

Author(s):

Jorge Serrano-Malebrán ◽

Jorge Arenas-Gaitán

Keyword(s):

Social Networks ◽

Social Media ◽

Purchase Intention ◽

Perceived Usefulness ◽

Cognitive State ◽

Mobile Social Networks ◽

Fashion Products ◽

Intention To Purchase ◽

Different Types ◽

Stimulation Of

AbstractThe aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives are defined. First, a theoretical model is evaluated based on the stimulus-organism-response framework (S–O–R). This examines, with a PLS-SEM approach, how the stimulation of personalization will affect consumers' internal cognitive state (perceived usefulness) and consequently generates a behavioral response (intention to buy). Second, we look for fashion consumer segments based on their perception of personalization through prediction-oriented segmentation (PLS-POS). Third, the segments are explained based on three constructs that were considered important in fashion consumption through mobile social networks: purchase intention, concern for privacy, and perception of trend. The inclusion of personalization and the perception of usefulness of advertisements can greatly help the intention to purchase clothing to be understood. The application of a posterior segmentation helps to better understand the different types of users exposed to shoppable ads on mobile social networks and their relationship with the purchase intention, concern for privacy and trend. While the measures and scales were tested in a context of mobile clothing trade, the methodology can be applied to other types of products or services.

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Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model

FIIB Business Review ◽

10.1177/23197145211032762 ◽

2021 ◽

pp. 231971452110327

Author(s):

Zaheer Ahmed Khan ◽

Hyder Kamran ◽

Ermal Bino ◽

Mudassar Mahmood

Keyword(s):

Purchase Intention ◽

Research Study ◽

Psychological Impact ◽

Moderating Effect ◽

Primary Data ◽

Future Research ◽

Female Consumers ◽

Emotional Appeal ◽

Study Support ◽

Key Aspects

The visibility, information, emotional appeal and practicability (VIEW) model describes the major dimensions of the package to influence the intention to purchase. The main objective of the research study was to analyse the effect of the elements of the VIEW model to purchase under the moderating effect of familiarity with the brand. Using convenience sampling, primary data were collected by a self-administered questionnaire of 252 female consumers in Oman. The results of the statistical analysis indicated that three elements of the VIEW model (i.e., visibility, emotional appeal and workability) significantly affected the purchase intention, and printed information did not influence purchase intention. The moderating effect of brand familiarity on the relationship between the elements of the VIEW model and the intended purchase was not significant. Overall, the results of the study support the theory that packaging and aesthetics have an exceptional role in promoting consumer purchasing intentions. The results of the research study highlight the key aspects of cosmetics marketing in Oman and guide marketers on the effects of VIEW’s psychological impact. Consequently, the findings of this research study will inform future research studies to explore the phenomenon under the influence of other variables.

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Predicting consumers’ intention to purchase sporting goods online

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-02-2017-0028 ◽

2018 ◽

Vol 30 (2) ◽

pp. 333-351 ◽

Cited By ~ 16

Author(s):

Weisheng Chiu ◽

Taejung Kim ◽

Doyeon Won

Keyword(s):

Subjective Norm ◽

Future Research ◽

Content Type ◽

Female Consumers ◽

Past Behavior ◽

Intention To Purchase ◽

Sporting Goods ◽

Gender Based ◽

And Gender ◽

Anticipated Emotions

Purpose The purpose of this paper is to apply the model of goal-directed behavior (MGB) as a research framework to investigate consumers’ behavioral intention to purchase sporting goods online. Design/methodology/approach Mall intercept sampling was used to collect data from Korean consumers who have the experience of purchasing sporting goods online. After the elimination of invalid responses, total 314 valid questionnaires were used for further analysis. Findings The results revealed that attitude, subjective norm, positive and negative anticipated emotions had significant influences on consumers’ desire to buy sporting goods online. Moreover, the frequency of past behavior and desire played significant roles in influencing on Korean consumers’ intention. Further analysis revealed that male consumers had higher levels of positive attitude, subjective norm, positive and negative anticipated emotions, desire, intention, frequency of past behavior toward the online purchase of sporting goods than female consumers did. It also found that male consumers’ desire had a significantly stronger influence on behavioral than female consumers did. Research limitations/implications The study suggests the benefit and gender-based targeting strategies in marketing sporting goods online. The primary limitation of this study was that respondents were all Korean online consumers of buying sporting goods. Future research should apply MGB to different countries or regions to generalize the results of this study. Originality/value The findings of this study provide a better understanding of Korean consumers’ intention to purchase sporting goods online and gender differences in their decision-making process.

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