Innocent cheaters: a new scale measuring the moral disengagement of marital infidelity

Marital infidelity is both socially perceived as immoral and very frequent. This contradiction might be explained through the process of moral disengagement, specifically by the use of certain socially shared moral justifications of infidelity, which consequently foster unfaithful behavior. This research developed and examined the Infidelity Moral Disengagement Scale (IMDS), aiming to capture the strategies of morally legitimizing infidelity used among people engaged in marital relationships. Across two studies (total N = 609 married participants) we investigated the dimensions and psychometric properties of the IMDS. Results showed that the dominant strategies of legitimizing marital infidelity are the diffusion of responsibility, the attribution of blame on the cheated partner, advantageous comparisons with other immoral acts, justifying infidelity through certain benefits, and minimizing its negative consequences. The IMDS emerged as negatively related to moral identity and strongly associated to people’s past infidelity and to their tendency to engage in unfaithful behaviors.

Salesperson moral identity and value co-creation

Purpose The purpose of this study is to examine the role of salesperson moral identity centrality in value co-creation. This study identified and tested an extended identity-based formation process of selling orientation, customer orientation and value co-creation. This was accomplished by examining the role of inclusion of others in the self and circle of moral regard in the mechanism through which moral identity centrality impacts selling orientation, customer orientation and value co-creation, taking into account the contingency role of salesperson self-construal. Design/methodology/approach An extended identity-behavior model grounded in identity theory and the social-cognitive perspective of moral identity centrality was tested. The study used survey data from business-to-business salespeople. Data collected was analyzed using structural equation modeling. Findings The results show that a central moral identity to a salesperson’s self-drives higher expansion of the salesperson’s circle of moral regard. This process facilitates the mechanisms for salesperson moral identity centrality to decrease selling orientation and increase customer orientation and value co-creation, leading to higher sales performance. Independent self-construal is found to deteriorate the positive effects of salesperson moral identity centrality on the inclusion of others in the self, expansion of the circle of moral regard and customer orientation. Research limitations/implications Through the conceptualized and tested framework, the study opens the door for additional research to inspect the role of moral identity centrality in sales. Practical implications Findings have implications for the human resource side of sales organizations in the areas of recruitment, mentoring, coaching and training. Moral identity centrality plays a vital role in the interface between salespeople and customers, leading to improved behavioral and sales outcomes. Sales managers must look for their salespeople’s moral identity centrality to improve morality in the attitudes and decision-making of their salesforce. Originality/value To the best of the authors’ knowledge, this study is the first to uncover the vital impacts of salesperson moral identity centrality on selling orientation, customer orientation and value co-creation. Through the conceptualized and tested framework, the study opens the door for additional research to inspect the role of moral identity centrality in sales.

What shapes cognitions of climate change in Europe? Ideology, morality, and the role of educational attainment

Cognitions about climate change are of critical importance for climate change mitigation as they influence climate-relevant behaviors and the support of climate policy. Using about 30,000 observations from a large-scale representative survey from 23 European countries, this study provides two major findings. First, important policy-relevant climate change cognitions do not only differ by individuals’ ideological identity (left versus right) but—independently—by their moral identity, that is, the pattern of endorsement of the moral foundations: Care, Fairness, Liberty, Loyalty, Authority, and Purity/Sanctity. In particular, controlling for ideological position, the cognitions that the world climate is changing, that climate change is human-made, and that climate change impacts are bad are significantly negatively related to stronger endorsement of the Authority and Sanctity foundations while being positively related to stronger endorsement of the Loyalty and Fairness foundations. Second, not only the ideology-related cognitive divide but the morality-related divide is larger in individuals with tertiary education, consistent with the idea that individuals with greater science literacy and numeracy use these skills to adjust their cognitions to their group identity. The finding that better education may amplify rather than attenuate the ideology and morality dependence of decision-relevant climate change cognitions sheds doubt on the proposition that better education unambiguously furthers the prospects for climate change mitigation.

An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India

Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the Indian digital payments market and competitors are striving hard to attract and retain their customers. Especially when customer engagement behaviours (CEBs) are digital in nature, it is essential to gauge the intrinsically driven customer motivations which drive a positive CEB. The objective of this paper was to empirically test the influence of customer-based antecedents such as emotions, moral identity, self-concept, communal focus, perceived cost and perceived benefits on non-transactional experiential customer engagement behaviours (CEBs) and CEB’s effect on customer advocacy in the FinTech industry. Methods: Data from 380 financial app users in south India were gathered by administering a survey that captured customer predispositions, CEBs, and customer advocacy. Structural equation modelling (SEM) using smart PLS (partial least squares) 3.0 was applied to test the theoretical model. Results: Results indicate that CEB fully mediates the relationship between self-concept and customer advocacy. The positive CEBs get formed through customer predispositions leading to referral/advocacy behaviours. Conclusions: This paper provides directions for FinTech practitioners, marketers, technologists, and academicians to devise marketing strategies customized to customer needs and factors. This is one of the first research studies to demonstrate and empirically validate the CEB model for the FinTech industry during the COVID-19 pandemic.

Propensity to Corrupt Decisions of Pre-Candidates to the 2020 Brazilian Municipal Elections

- Objective: to analyze the propensity for corrupt decision-making by pre-candidates for mayor and councilor, analyzing the 2020 Brazilian municipal elections. - Theoretical framework: the study is theoretically based on the behavioral aspect of corruption, as deviant behavior, as well as intrinsic and extrinsic motivations to corruption, which are subdivided into: propensity to unethical decision-making, individual self-control, moral identity, guilt, and disengagement moral. - Methodology: A quantitative, exploratory, and descriptive study was conducted. In the operationalization, a cross-sectional survey was used, with the data collected through a structured questionnaire applied to a valid sample of 115 pre-candidates for the 2020 municipal elections. The data analysis used univariate and bivariate statistical techniques. - Results: (1) a sample have low propensity for unethical decision-making, high individual self-control, high moral identity, low guilt, and low propensity for moral disengagement; (2) there is a significant and positive association between the variables of individual self-control with guilt, moral disengagement; and moral identity is shown to be positively associated with moral disengagement, and moral disengagement positively with the variable of having a previous elective position or not. - Originality: The main contribution of the research is the analysis of the theme on municipal legislators and executors, in the version of pre-candidates. - Theoretical and practical contributions: (1) low representation of women even as pre-candidates; (2) the sample considers the ‘other’ pre-willing politicians to make unethical decision-making, but not themselves; (3) sample with a high capacity for self-control, especially the part of the sample that did not have a previous elective position; (4) women have a higher degree of guilt than men, that is, they are less disposed to unethical decisions or corruption; (5) it can be said that the sample has a low propensity to deviant behaviors, that is, corruption.

Does Empathy Promote Helping by Activating Altruistic Motivation or Concern About Social Evaluation? A Direct Replication of Fultz et al. (1986)

Empathy motivates people to help needy others. Does it do so by activating genuine concern, or by activating more self-interested goals that helping needy others might enable them to fulfill? The empathy-altruism hypothesis claims that empathic concern reflects a non-instrumental desire to improve the welfare of a person in need. To rule out the alternative hypothesis that empathy motivates prosocial behavior by first generating fear of appearing selfish, Fultz et al. (1986) manipulated empathy for a needy target using perspective-taking instructions; they also manipulated whether the subject’s opportunity to help was subject to social evaluation. However, Fultz et al.’s (1986) experiments were underpowered. Here, we conducted a large-N pre-registered replication of Experiment 2 in Fultz et al. (1986). We also administered self-report measures of moral identity and endorsement of the principle of care to test whether these traits reflect altruistic desires or desires to avoid disapprobation. We found that volunteering did not differ between the high and low social evaluation conditions, and that volunteering was not significantly higher in the high-empathy condition. These results sit uneasily with Fultz et al. (1986)’s evidence in support of the empathy-altruism hypothesis. We also failed to find evidence that the principle of care or moral identity internalization reflect altruistic motivation. Consistent with the empathy-altruism hypothesis, however, we did find that self-reported empathic concern predicted helping.

Malay Version of Moral Identity Scale: A Cross-Cultural Validation In Malaysian Youth

Introduction: The Moral Identity Scale (MIS) measures the construct of moral identity – internalization and symbolization. This study aims to translate and validate the original English version of MIS to the Malay language version. Methods: The 10 items of MIS (five items of symbolization and five items of internalization) were translated to the Malay language through forward and backward procedures. A total of 388 youth-aged participants were involved in this online survey. Participants’ age ranged from 18-24 years old. More than half were females. Results: The construct of moral identity was maintained with the re-modeling of internalization. The final model suggested retaining the three internalization items and five symbolization items. Discriminant validity and the construct reliability of the two factors were satisfactory (symbolization=0.81, internalization=0.69). Internal consistencies indicated acceptable Cronbach’s alpha values for both symbolization (0.85) and internalization (0.81). Test-retest Intraclass Correlation Coefficient (ICC) was good and satisfactory (internalization=0.79 and symbolization=0.81). Conclusion: The Malay version of MIS is a reliable tool and free from cultural bias which is useful to be applied in a public health-related program.