Consumer Valuation of Modularly Upgradeable Products

2011 ◽  
Author(s):  
Sezer Ulku ◽  
Claudiu V. Dimofte ◽  
Glen Schmidt
Keyword(s):  
Consumer Valuation

scholarly journals Consumer valuation of blockchain traceability for beef in the U nited S tates

2021 ◽  
Author(s):  
Aaron M. Shew ◽  
Heather A. Snell ◽  
Rodolfo M. Nayga ◽  
Mary C. Lacity
Keyword(s):  
Consumer Valuation

scholarly journals Pricing and Return Policies in a Competitive Market: A Consumer-Valuation Based Analysis with Valuation Uncertainties

2021 ◽  
Vol 13 (3) ◽  
pp. 1432
Author(s):  
Huifang Jiao ◽  
Xuan Wang ◽  
Chi To Ng ◽  
Lijun Ma
Keyword(s):  
Competitive Market ◽  
Two Dimensional ◽  
Competitive Markets ◽  
Return Policies ◽  
Numerical Investigations ◽  
Return Policy ◽  
Consumer Valuation ◽  
Competition Models ◽  
Monopoly Market ◽  
Duopoly Market

In this study, we develop a series of consumer-valuation-based models to investigate the pricing and return policies of the sellers in a competitive e-commerce market. Differing from the competition models in literature, a novel two-dimensional valuation structure is built, which considers the valuations of a consumer on two products and the valuation differentiation of all consumers on each product. We consider both monopoly and duopoly (competitive) markets. In each market, two models are respectively developed, one with and one without the return policies. We derive the solutions for the four models, and conduct some analytical and numerical investigations. The results show that return policy with a partial refund is always chosen by the sellers in both monopoly and duopoly markets. Return policy benefits the seller in a monopoly market, but may not benefit the sellers in a duopoly market. In the duopoly models, one seller can be considered as a monopoly seller who meets a new competitor. Our results show that the monopoly seller will reduce its price by no more than 20% when there comes a competitor, and, counter-intuitively, it will meanwhile adopt a severer return policy to the consumers.

Influence of Information About Agrochemicals Provided via Internet-Enabled Mobile Phones on Consumer Valuation of Food

2010 ◽  
Vol 11 (3) ◽  
pp. 209-221 ◽  
Author(s):  
Hideo Aizaki ◽  
Yasuhiro Nakashima ◽  
Kiyokazu Ujiie ◽  
Hironobu Takeshita ◽  
Kengo Tahara
Keyword(s):  
Mobile Phones ◽  
Consumer Valuation

Consumer valuation of personal information in the age of big data

2017 ◽  
Vol 69 (1) ◽  
pp. 60-71 ◽  
Author(s):  
Sesil Lim ◽  
JongRoul Woo ◽  
Jongsu Lee ◽  
Sung-Yoon Huh
Keyword(s):  
Big Data ◽  
Personal Information ◽  
Consumer Valuation

Consumer valuation of improved rice parboiling technologies in Benin

2012 ◽  
Vol 23 (1) ◽  
pp. 63-70 ◽  
Author(s):  
Matty Demont ◽  
Espérance Zossou ◽  
Pieter Rutsaert ◽  
Maimouna Ndour ◽  
Paul Van Mele ◽  
...  
Keyword(s):  
Consumer Valuation

Competitive Effects of Purchase-Based Targeted Advertising

2012 ◽  
Vol 10 (4) ◽  
pp. 71-84
Author(s):  
Jianqiang Zhang ◽  
Weijun Zhong ◽  
Shue Mei
Keyword(s):  
Social Welfare ◽  
Product Differentiation ◽  
Price Competition ◽  
Consumer Surplus ◽  
Consumer Information ◽  
Competitive Effects ◽  
Targeted Advertising ◽  
Consumer Valuation ◽  
Competitive Environments ◽  
Second Period

This paper develops a two-period sales model to investigate the competitive effects of purchase-based targeted advertising. In the model, two competing firms gain consumer information during the first period sales, which allows them to target advertising based on consumer purchase history. Advertising is assumed to be persuasive in terms of consumer valuation enhancing and product differentiation increasing. The authors find that the firm’s ability to target can damage industry profits, consumer surplus, and even social welfare. The conditions under which targeted advertising is positive or negative are derived, showing that price competition is softened in the second period but intensified in the first. It is suggested that firms under competitive environments cautiously sponsor targeted advertising with appropriate contents.

scholarly journals Launching Timing for Digital Products with Consumers’ Variable Needs

2018 ◽  
Vol 2018 ◽  
pp. 1-14
Author(s):  
Wei Li ◽  
Jia Liang
Keyword(s):  
New Product ◽  
Maturity Stage ◽  
Comprehensive Model ◽  
Digital Products ◽  
Total Replacement ◽  
Digital Product ◽  
Consumer Valuation ◽  
Product Generation ◽  
Transition Strategies ◽  
Phase Out

The value of a digital product diminishes because of the changing needs of consumers over time. To maintain the value of products, digital product firms sequentially launch upgraded versions of existing products. Therefore, a critical challenge faced by these firms is to determine the timing of launching upgrades. In this study, we develop an analytical model that incorporates needs variation and a product diffusion process in a sequential launching context. The comprehensive model considers two types of transition strategies (i.e., older generations are gradually phased out or totally replaced). We investigate the optimal launching timing of new product generation by conducting several computational experiments. Under total replacement, an astute manager will launch the upgrade when the existing version has reached the maturity stage. However, phase-out transition, the new upgrade, will be launched now or never according to the rate of needs variation. This study bridges the gap between the knowledge on the launching timing of digital products and the volatility of consumer valuation.

Consumer valuation of traceability labels: a cross-cultural study in Germany and Greece

2017 ◽  
Vol 119 (4) ◽  
pp. 803-816 ◽  
Author(s):  
Olga Christophorou Kehagia ◽  
Christian Colmer ◽  
Minas G. Chryssochoidis
Keyword(s):  
Stated Preference ◽  
Specific Information ◽  
Chicken Nuggets ◽  
Content Type ◽  
Face To Face ◽  
Consumer Valuation ◽  
Cross Cultural Study ◽  
Food Packages ◽  
Information Consumers ◽  
Practical Implications

Purpose The purpose of this paper is to assess impact of literacy on the combinations of traceability information on food packages of chilled chicken nuggets and fish fingers consumers choose. Design/methodology/approach A discrete choice experiment, belonging to the “stated preference method” was designed to meet the purpose of this study with 512 German and Greek consumers. According to this method, the information is gathered using methods of distinct preference asking individuals face to face questions about their behaviour. Findings The results indicate that literacy has an impact on the combinations of information consumers choose; specific information is most useful and sought by high- and low-literate consumers; and price is an important factor for the consumer choices presented in the current study, but cannot overshadow other equally important factors. Practical implications Marketing issues are raised because of the importance and utility consumers attach to traceability systems. Originality/value This is a novel research concerning literacy’s impact on the combinations of package information chosen by consumers in Germany and Greece in relation to the two studied chilled chicken and fish products (i.e. chilled chicken nuggets and fish fingers).

scholarly journals Transportation service bundling – For whose benefit? Consumer valuation of pure bundling in the passenger transportation market

2020 ◽  
Vol 131 ◽  
pp. 91-106 ◽  
Author(s):  
Sergio Guidon ◽  
Michael Wicki ◽  
Thomas Bernauer ◽  
Kay Axhausen
Keyword(s):  
Passenger Transportation ◽  
Consumer Valuation ◽  
Transportation Service

The Role of Knowledge in Choice, Valuation, and Outcomes for Multi-Attribute Goods

2015 ◽  
Vol 13 (1) ◽  
Author(s):  
Christopher R. Gustafson
Keyword(s):  
Expert Knowledge ◽  
Important Variable ◽  
Differentiated Products ◽  
Experimental Auction ◽  
Consumer Valuation ◽  
New Information ◽  
High Knowledge ◽  
Label Information ◽  
Wine Market

AbstractThough the number of choices that individuals routinely must make has proliferated, comparatively little attention has been paid in the economics literature to consumer – compared to expert – knowledge, and its role in facilitating valuation and affecting choice outcomes. In this article, I review relevant work in economics, and then focus on research on knowledge that has used wine as the object of interest. Psychologists and sensory scientists have studied the role of wine expertise in sensory perception and categorization, and I review this literature to suggest how knowledge might also affect valuation and choice in the wine market. I finish by describing three recent studies on the role of knowledge in consumer valuation, information use, and choice outcomes in the American wine market. All three studies provide strong evidence that consumer knowledge is an important variable to consider in markets for differentiated products. Knowledge allows people to make greater use of objective label information when valuing wine in an experimental auction context, with high knowledge participants updating their bids more after participants received new information. In a field experiment, we find that high knowledge consumers derive greater value when selecting wines from a substantial inventory than do low knowledge consumers.

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