Effect of Consumer Ethnocentrism and Country-of-Origin Image: An Overview of Bangladeshi Consumers’ Perception Towards Foreign Banks

2012 ◽  
Author(s):  
Irfanuzzaman Khan
Keyword(s):  
Country Of Origin ◽  
Foreign Banks ◽  
Consumer Ethnocentrism ◽  
Country Of Origin Image

ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

2019 ◽  
Vol 2019 ◽  
pp. 663-668
Author(s):  
Keila de Souza ◽  
◽  
Dinora Floriani ◽  
Mariana Suter ◽  
Venilton Reinert
Keyword(s):  
Country Of Origin ◽  
Foreign Markets ◽  
Country Of Origin Image

The influence of Country of Origin Image on HCMC consumer attitudes towards Vietnamese garments

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Strong Influence ◽  
Positive Relationship ◽  
Country Of Origin ◽  
Consumer Attitudes ◽  
Competitive Advantages ◽  
Age And Gender ◽  
Managerial Implications ◽  
And Gender ◽  
Country Of Origin Image ◽  
Relationship Of

The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two components having a strong influence are "Country of Origin Image" and "Country of Origin Image of Product"; only "Country of Origin Image of Product" affects consumer’s perceived cost of garments; finally, there is a positive relationship of perceived benefits and a negative one of perceived cost of attitudes towards Vietnamese garments. There is no difference in terms of "income", "age" and "gender" for consumer attitudes towards Vietnamese garments. The study also suggests a number of managerial implications for the garment companies to have better competitive advantages.

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

scholarly journals TÜKETİCİLERİN ETNOSENTRİK EĞİLİMLERİNDE ROLÜ OLAN FAKTÖRLERİN ETKİSİNİN İNCELENMESİ: KARS İLİNDE BİR UYGULAMA

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Yağmur KERSE ◽  
Levent GELİBOLU
Keyword(s):  
Country Of Origin ◽  
Study Data ◽  
City Center ◽  
Consumer Ethnocentrism ◽  
Survey Technique ◽  
The City ◽  
Cultural Openness

Consumer ethnocentrism that is evaluated of suitability on moral grounds of buying foreign a product by consumers is important for understanding their purchasing preferences. The aim of this study is to research the effect of country of origin and socio-psychologic factors consist of cultural openness, collectivism/individualism, conservatism on consumer ethnocentrism. In the study, data were gathered through a survey technique from consumers in the city center of Kars and these data were analysed by using SPSS 18. According to analysis, there are impact of country of origin, collectivism/individualism and conservatism on consumer ethnocentrism.

scholarly journals INTEGRATING THE IMPACT OF COUNTRY OF ORIGIN (COC) AND CONSUMER ETHNOCENTRISM (CE) ON GLOBAL MARKETING (GM) AND GROWING CONSUMER TRENDS (GCT) EVIDENCES FROM PHARMACEUTICAL INDUSTRIES IN INDONES

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Kardison Lumban Batu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Global Marketing ◽  
Consumer Ethnocentrism ◽  
Independent Variables ◽  
Pharmaceutical Industries ◽  
The Impact

The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable. It is also assessed the impact of global marketing on growing consumer trend. By deploying Structural Equation Modeling with AMOS, three independent variables were analyzed, country of origin (CoC), global marketing (GM), consumer ethnocentrism (CE) and growing consumer trend (GCT) as dependent variable. The findings showed that both country of origin (CoC) and consumer ethnocentrism (CE) have significant effect on global marketing (GM) as well as on growing consumer trend (GCT). Further, global marketing (GM) successfully mediated and showed significant effect of both country of origin and consumer ethnocentrism. Finally global marketing has significant impact on growing consume trend.

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