The article substantiates the expediency of using gamestorming by Russian business, which allows to improve the communication skills of employees, generate new, build a strategy for the development of a commercial organization. Gamestorming technique is simple and available for use. The authors substantiate the use of the most convenient tool gamestorming by managers of a commercial organization. The conclusion about the need for business cooperation between higher education and business was made. As a result, an effective option of public-private partnership can be obtained, pursuing the formation of an innovative model of the economy.