Online Shopping Behaviour Technology Advancement: A Great Change in Consumer Behaviour

Purpose This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores. Design/methodology/approach A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites. Findings As per the results total six factors came out from the study that restrains consumers to buy from online sites – fear of bank transaction and faith, traditional shopping more convenient than online shopping, reputation and services provided, experience, insecurity and insufficient product information and lack of trust. Research limitations/implications This study is beneficial for e-tailers involved in e-commerce activities that may be customer-to-customer or customer-to-the business. Managerial implications are suggested for improving marketing strategies for generating consumer trust in online shopping. Originality/value In contrast to previous research, this study aims to focus on identifying those factors that restrict consumers from online shopping.

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E-Consumer Behaviour

Advances in E-Business Research - Transforming E-Business Practices and Applications ◽

10.4018/978-1-60566-910-6.ch001 ◽

2011 ◽

pp. 1-12 ◽

Cited By ~ 1

Author(s):

M. Bourlakis ◽

S. Papagiannidis ◽

Helen Fox

Keyword(s):

Present Status ◽

Consumer Behaviour ◽

Online Shopping ◽

Internet Applications ◽

The Past ◽

Shopping Behaviour ◽

Future Status

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.

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Changes in consumer behaviour caused by the Coronavirus (COVID-19): evidence from Portugal

Archives of Business Research ◽

10.14738/abr.88.8727 ◽

2020 ◽

Vol 8 (8) ◽

pp. 212-224

Author(s):

Anabela Fragata

Keyword(s):

Social Media ◽

Food Waste ◽

Brand Loyalty ◽

Consumer Behaviour ◽

Online Shopping ◽

Media Consumption ◽

Consumer Concerns ◽

Shopping Behaviour ◽

The Media ◽

Sustainable Product

This study attempts to explore Portuguese consumers sentiments and concerns during the coronavirus pandemic, the degree of trust in the recovery of the economy, month income affected by the pandemic, changes in online shopping behaviour, the consumer buying intentions for some products/services categories during the lockdown. We also analysed consumer concerns with food waste, or more sustainable product buying choices, brand loyalty and tourism issues impact like cancelled flights or accommodation and plans to schedule vacation away from home in 2020. Further, the study focuses on the change in the media consumption habits i.e., types and usage of media since the COVID-19 outbreak and also the various ways in which they are using social media to stay connected, informed, and entertained.

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