Changes in consumer behaviour caused by the Coronavirus (COVID-19): evidence from Portugal

2020 ◽  
Vol 8 (8) ◽  
pp. 212-224
Author(s):  
Anabela Fragata
Keyword(s):  
Social Media ◽  
Food Waste ◽  
Brand Loyalty ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Media Consumption ◽  
Consumer Concerns ◽  
Shopping Behaviour ◽  
The Media ◽  
Sustainable Product

This study attempts to explore Portuguese consumers sentiments and concerns during the coronavirus pandemic,  the degree of trust in the recovery of the economy, month income affected by the pandemic, changes in online shopping behaviour, the consumer buying intentions for some products/services categories during the lockdown. We also analysed consumer concerns with food waste, or more sustainable product buying choices, brand loyalty and tourism issues impact like cancelled flights or accommodation and plans to schedule vacation away from home in 2020.  Further, the study focuses on the change in the media consumption habits i.e., types and usage of media since the COVID-19 outbreak and also the various ways in which they are using social media to stay connected, informed, and entertained.

Unknown Publics

2018 ◽  
pp. 207-214
Author(s):  
Susan Zieger
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Information Overload ◽  
Information Storage ◽  
First Century ◽  
Media Consumption ◽  
The Media ◽  
Twenty First Century

The conclusion reviews the five central components through which the book has posited connections between nineteenth- and twenty-first century habits of media consumption. It shows how “addiction” still serves as a descriptive metaphor for the consumption of information, now networked and constantly refreshing itself; how the fantasy of infinite mental retention still governs fantasies of mastering information overload; how playback has only continued to conflate memory with information storage, resulting in programmable subjects and information as a super-commodity; how digital media reproduction and circulation ironically still creates the aura of mass live events; and finally, how the media consumer’s dilemma of establishing authenticity has only become more aggravated in an era of self-branding on social media.

scholarly journals Social Media Use and Paranoia: Factors That Matter in Online Shopping

2020 ◽  
Vol 12 (3) ◽  
pp. 904 ◽  
Author(s):  
Ignas Zimaitis ◽  
Mindaugas Degutis ◽  
Sigitas Urbonavicius
Keyword(s):  
Social Media ◽  
Theoretical Analysis ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Media Use ◽  
Future Research ◽  
Social Media Use ◽  
Computer Competence ◽  
Purchasing Intention ◽  
New Directions

The paper aims to explore the ways social media use is linked with paranoia, and how they influence buyers’ attitudes and intentions in online shopping, thus shaping overall consumer behaviour. The theoretical analysis suggests that paranoia, being influenced by social media use, plays a noticeable role in the process of online shopping. The main assumption is that paranoia is an antecedent of the attitude towards online purchasing and mediates effects of other factors towards it. This is confirmed with SEM modelling on the basis of empirical data: the analysis provides evidence that paranoia is an important antecedent of the attitude towards purchasing online and mediates relationships between computer competence, cyber-fear, social media use and the attitude towards online shopping. Additionally, a contradictory relation between paranoia and online purchasing intention is observed. Overall, these findings disclose a new important factor in online shopping and outline several new directions for future research.

scholarly journals A study on factors limiting online shopping behaviour of consumers

2021 ◽  
Vol 15 (1) ◽  
pp. 39-52
Author(s):  
Bindia Daroch ◽  
Gitika Nagrath ◽  
Ashutosh Gupta
Keyword(s):  
Quantitative Research ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Product Information ◽  
Marketing Strategies ◽  
Consumer Trust ◽  
Content Type ◽  
Shopping Behaviour ◽  
Managerial Implications ◽  
Online Stores

Purpose This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores. Design/methodology/approach A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites. Findings As per the results total six factors came out from the study that restrains consumers to buy from online sites – fear of bank transaction and faith, traditional shopping more convenient than online shopping, reputation and services provided, experience, insecurity and insufficient product information and lack of trust. Research limitations/implications This study is beneficial for e-tailers involved in e-commerce activities that may be customer-to-customer or customer-to-the business. Managerial implications are suggested for improving marketing strategies for generating consumer trust in online shopping. Originality/value In contrast to previous research, this study aims to focus on identifying those factors that restrict consumers from online shopping.

The experience economy of TV promotion at San Diego Comic-Con

2020 ◽  
pp. 136787792093588
Author(s):  
Melanie E.S. Kohnen
Keyword(s):  
Social Media ◽  
Case Studies ◽  
San Diego ◽  
Media Consumption ◽  
Experience Economy ◽  
Experiential Marketing ◽  
Central Elements ◽  
The Media ◽  
Physical Spaces

This article analyzes the promotional function of pop-up branded entertainment experiences during San Diego Comic-Con (SDCC). I argue that these activations are part of the experience economy, in which affect-driven branded experiences in physical spaces and their mediation on social media become central elements of consumption. Through an analysis of several case studies, I reveal how three trends – the media industry’s recognition of fans’ importance, the development of experiential marketing, and the rise of immersive theater – crystalize in the form of the SDCC activation, making it a premier site for understanding interactions between Hollywood and fandom in the context of life in brand cultures. Overall, I consider the micro- and macro-levels of activations – moving from parsing entertainment companies’ drive to create immersive, interactive experiences and fans’ engagement with them to the larger context of industry–fan relationships – as significant strands in cultural debates around brands and media consumption.

scholarly journals Revolutions and Contrarevolutions of Consumption: Researches in the Philosophy, Sociology and Communication

2018 ◽  
Vol 29 (3) ◽  
Author(s):  
Edvardas Rimkus
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
17Th Century ◽  
Scientific Conference ◽  
Body Style ◽  
The Social ◽  
The Media ◽  
Grand Duchy Of Lithuania ◽  
Academy Of Sciences ◽  
Grand Duchy

The Scientific Conference ‘Revolutions and Contrarevolutions of Consumption: Researches in the Philosophy, Sociology and Communication’ held at the Lithuanian Academy of Sciences in 2018 is overviewed in the article. The text reflects the course of the Conference. The main thoughts of speakers are reviewed, some of them are discussed. Topics examined at the Conference are the following: the consumer class, entrepreneurship in the Grand Duchy of Lithuania in 17th century, consumerism in the popular music, the consumption of body style in the media, alternatives of the consumerism culture, the relation between expansion of consumption and freedom, the ontology of consumption, the features of consumer behaviour of the Z generation, the consumption of sexualized images of women in the social media, the consumption of the artistical identity and other topics.

E-Consumer Behaviour

2011 ◽  
pp. 1-12 ◽  
Author(s):  
M. Bourlakis ◽  
S. Papagiannidis ◽  
Helen Fox
Keyword(s):  
Present Status ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Internet Applications ◽  
The Past ◽  
Shopping Behaviour ◽  
Future Status

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.

Identifying Key Important Factors Affecting Consumer Purchase Behaviour On Luxury Brand Through the Use of Instagram

2020 ◽  
pp. 89-109
Author(s):  
Pankarn Panachuenvongsak ◽  
Olusoyi Richard Ashaye
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
The Internet ◽  
Brand Name ◽  
Key Factors ◽  
Factors Affecting ◽  
Online Consumer ◽  
Use Of Social Media ◽  
Online Consumer Behaviour

Purchasing via the internet is one of the most rapidly growing forms of shopping, which has overcome traditional retailing since late 1998. In this chapter, factors related to online and social media shopping and the benefits of using social media will be discussed. Instagram application, tendency of using brand name, online consumer behaviour, and Thai consumer behaviour towards the use of social media will also be illustrated to review what the key factors important in online shopping mentioned in previous research are.

scholarly journals Mediating Role of Social Media on Online Shopping Behavior: Smart-PLS Approach

2021 ◽  
pp. 49-55
Author(s):  
Qaribu Yahaya Nasidi ◽  
Muhamad Fazil Ahmad ◽  
Jamila Mohammed Dahiru ◽  
Murtala Garba
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Shopping Behavior ◽  
Path Coefficient ◽  
Media Effect ◽  
Shopping Behaviour

Consumer behaviour and decisions to buy from online retailers were increasingly influenced and changed by social media. Because of the never-ending advances in information technology, online shopping is becoming more popular. Therefore, this study aimed to examine the mediating effect of social media on online shopping behaviour in Nigeria. A cross-sectional study was used, and a simple random sampling procedure was used to select three hundred and eighty (380) online shoppers. Data were analysed using Structural Equation Modelling –Partial Least Square (SEM-PLS). The analysis revealed that advertising had an insignificant effect on online shopping behaviour with a path coefficient (Beta value = 0.11; t value = 1.743; p= 0.082). There is positive relationship between advertising and social media effect (Beta value = 0.787; t value = 34.556; p= 0.000). the proposed relationship between social media effect and Online Shopping Behaviour (=0.378; t-value =5.735; p =0.000) is supported. In contrast, the projected relationship between Trust and Online Shopping Behaviour is (=0.466; t-value =12.817; p =0.000). Lastly, the result revealed there is a strong correlation between Trust and Online Shopping Behaviour.

Effects of Editorial Media Bias Perception and Media Trust on the Use of Traditional, Citizen, and Social Media News

2016 ◽  
Vol 94 (3) ◽  
pp. 703-724 ◽  
Author(s):  
Alberto Ardèvol-Abreu ◽  
Homero Gil de Zúñiga
Keyword(s):  
Social Media ◽  
Panel Data ◽  
Media Bias ◽  
Media Consumption ◽  
The Media ◽  
Media Trust ◽  
Western Democracies ◽  
News Use

Citizens’ levels of mistrust toward the media, as well as their perception of media bias, have increased in past years in most Western democracies. This study explores how these negative observations on journalism may influence their use of traditional, citizen, and social media for news. Drawing on two-wave U.S. panel data, results suggest that media trust and perceived bias relate to media consumption differently. Trust in social and citizen media positively predicts use of news via social media, but has no effect on traditional or citizen news use. By contrast, perceived media bias is associated with decreased news use overall.

Sign in / Sign up

Export Citation Format

Share Document