Product Price, Quality and Service Decisions under Consumer Choice Models

2019 ◽  
Author(s):  
Ruxian Wang ◽  
Chenxu Ke ◽  
Shiliang Cui

2006 ◽  
Vol 4 (3) ◽  
pp. 267-287 ◽  
Author(s):  
Elaine L. Zanutto ◽  
Eric T. Bradlow


2020 ◽  
Vol 4 (1) ◽  
pp. 229
Author(s):  
Agus Perdana Windarto ◽  
Wida Prima Mustika

The aim of the study is to recommend the selection of a moisturizing cream using a decision support system ranking technique seen from consumer ratings. This research was conducted in the city of Pematangsiantar. Data obtained by observation to several stores to ensure the availability of moisturizing cream, interviews and observations to 250 consumers who were randomly conducted when they made a transaction to purchase a moisturizing cream. In this case, this research needs to be done considering that moisturizer is a drug used to make facial skin feel moist because with skin that feels moist will make women avoid various problems such as blackheads and acne. Keeping facial skin moist and oil free is not an easy thing for users to do. In addition, the number of moisturizing cream products that are currently making many women confused in choosing a moisturizing cream. Therefore researchers used a Decision Support System (SPK) with the ELECTRE algorithm in recommending the selection of a moisturizing cream based on consumer ratings. In this case the researchers used several assessment criteria including: product price (C1), side effects of usage (C2), product quality (C3), customer commitment (C4), customer trust (C5) and usage reaction (C6). While the alternatives used include: Citra Hazeline (A1), Fair & Lovely (A2), Garnier (A3), Olay (A4), Sariayu (A5) and Wardah (A6). The results of the assessment using the ELECTRE method are Fair & Lovely (A2) and Wardah (A6) as the best moisturizing cream recommendations based on consumer choice



2011 ◽  
Vol 57 (9) ◽  
pp. 1546-1563 ◽  
Author(s):  
A. Gürhan Kök ◽  
Yi Xu


2020 ◽  
Author(s):  
Shujie Luan ◽  
Ruxian Wang ◽  
Xiaolin Xu ◽  
Weili Xue


Author(s):  
Qi Feng ◽  
J. George Shanthikumar ◽  
Mengying Xue


2017 ◽  
Vol 63 (11) ◽  
pp. 3944-3960 ◽  
Author(s):  
Ruxian Wang ◽  
Zizhuo Wang




2021 ◽  
pp. 1-20
Author(s):  
Waleed Gowharji ◽  
Kate Whitefoot

Abstract This paper examines the impact of Omitted Variable Bias (OVB) within consumer choice models on engineering design optimization solutions. Engineering products often have a multitude of attributes that influence consumers' purchasing decisions, many of which are difficult to include in revealed-preference models due to a lack of data. Correlations among these omitted variables and product attributes included in the model can bias demand parameter estimates. However, engineering design optimization studies typically do not account for this bias. We examine the influence consumer-choice OVB can have on design optimization results. We first mathematically derive how OVB propagates into optimal design solutions and characterize properties of optimization problems that affect the magnitude of the resulting error in solutions. We then demonstrate the impact of OVB on optimal designs using an engineering optimization case study of automotive powertrain design. In the demonstration, we estimate two sets of choice models: one using only “typically observed” vehicle attributes commonly found in the literature, and one with an additional set of “typically unobserved” attributes gathered from Edmunds.com. We find that the model with omitted variables leads to, in some scenarios, substantial bias in parameter estimates (5-143%), which propagates up to 21% error in the optimal engine size.



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