Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm - A Framework for Analysis

Author(s):  
Dr. Rajagopal
2015 ◽  
Vol 10 (1) ◽  
pp. 33-43 ◽  
Author(s):  
Sergio Nesmachnow ◽  
Santiago Iturriaga ◽  
Bernabe Dorronsoro

2019 ◽  
Vol 17 (Suppl.1) ◽  
pp. 606-610
Author(s):  
Jordanka Angelova

The purpose of the report is to presents a model for profit optimization and management, which takes into account both the quantity of sales, prices, costs and other factors, as well as new factors related to market and competitors - market share, prices, quality and marketing costs of competitors and others. There are listed features, limitations and advantages of the model. For more clarity, the presentation of the model is accompanied by two main types of tasks related to optimal prices, strategies and costs for the industrial enterprise.


Author(s):  
Vasileios Botsis ◽  
Nikolaos Doulamis ◽  
Anastasios Doulamis ◽  
Prodromos Makris ◽  
Emmanouel Varvarigos

Author(s):  
Dr. Rajagopal

Estimating value drivers for a new product can be tricky because there is no direct historical data. However, we can assume that the impact from changes in price or availability of complements will be similar to what other markets have experienced. Following discussion in the chapter develops the framework for measuring the consumer values in reference to establishing the long run relationship by the firm and optimizing its profit levels. The discussions in the chapter attempt to endure the core issues of consumer values in retailing the products and services as how to conceptualize consumer values, how to measure it, and how to manage it.


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