Marketing Efficiency of The “Emping melinjo” in Farmer Women Groups in Batang Region, Central Java

This study aims to examine the marketing efficiency of processed melinjo in women's farmer groups with data collected in Batang Regency, Central Java. Emping melinjo has contributed to providing additional work for mothers as a side business. The method used in this research is a survey of KWT Tani Rejo. Melinjo emping producer data was collected by purposive (deliberate) and traders' samples were done by snowball sampling and respondents were taken by census on all members of KWT Tani Rejo. The data obtained were analyzed descriptively and calculated using margin analysis and farmer share. The results show that the first channel of emping melinjo marketing is the most efficient than the second and third channels. Producers accept higher prices and do not bear marketing costs, because they sell directly to consumers. Meanwhile, marketing efficiency on channels 2 and 3 is greater than 30%. Margins on channels 2 and 3 reached 40% and 16% respectively. Marketing actors include producers, collectors, wholesalers, agents, and retailers. The involvement of women in this business group is due to limited costs and access to market information.

Strategi Pemasaran dan Peran Internet dalam Pemasaran

Marketing strategy is marketing logic, and based on it, the business unit is expected to achieve its marketing objectives. The company's marketing strategy consists of making decisions about the company's marketing costs, marketing mix, and marketing allocation in relation to the expected environmental conditions under competitive conditions.

STRATEGI PEMASARAN

Marketing strategy is marketing logic, and based on it, the business unit is expected to achieve its marketing objectives. The company's marketing strategy consists of making decisions about the company's marketing costs, marketing mix, and marketing allocation in relation to the expected environmental conditions under competitive conditions.

MARKETING MIX TRANSFORMATION IN ELECTRONIC TRADE

The importance of studying the problem of transforming the marketing mix into e-business is associated with the need to study the process of transforming marketing itself, since the active involvement of business organizations in e-business is often accompanied by problems when using conventional marketing tools in a virtual environment. This article identifies changes in the elements of the marketing mix in the e-commerce environment in accordance with the trends in the development of e-business and Internet technologies, and also demonstrates the influence of the electronic space on traditional marketing mix strategies. An innovative approach to exploring this problem is an electronic marketing model that allows changes to be structured in a complex set of marketing tools in order to demonstrate the impact of improved strategic approach. The aim of the study is to identify the area of transformation of the marketing mix in e-commerce. The relevance of the study is manifested in the need to develop marketing strategies, identify the most important elements of the marketing mix, assess the effectiveness of marketing and optimize marketing costs by organizations operating in an electronic environment. Research results. Electronic marketing has permeated the business world all over the place. The e-marketing mix, which had a significant impact on the elements of the traditional marketing mix, has also expanded the elements of the mix, adding new ones that are unique in terms of the critical role of technology and the provision of supporting information to consumers.

The role of fuel prices in spatial price transmission between horticultural markets: empirical analysis from a developing country

This article aims to analyze how fuel prices impact spatial price transmission between two Chilean horticultural wholesale markets. We implement a regime-dependent VECM where price transmission parameters depend on dynamics imposed by a stationary exogenous variable (fuel price). We identified two price transmission regimes characterized by different equilibrium relationships and short-run adjustment processes. This implies that fuel prices affect price transmission elasticities and intermarket adjustment speeds. Our results show increasing marketing costs as farm to market distance grows. This impact depends on each product’s attributes. Highlights This article analyzes the effect of fuel prices on the price transmission mechanism between the most relevant Chilean horticultural wholesale markets. A regime-dependent Vector Error Correction Model where price transmission parameters depend on fuel price was implemented. Clear evidence of the role played by fuel prices for in horizontal price transmission between the wholesale markets considered in this study was found. This situation supports the idea that regardless of quantities traded in regional markets, the major effect of price adjustment is a result of the high demand, distances and market concentration of a central market. This impact depends on each product’s attributes.

IDENTIFICATION OF BUSINESS CONSTRAINTS AND MARKETING OF POTATOES IN ACEH'S GAYO HIGHLANDS

This study aims to identify the constraints on potato farming and marketing in the Gayo Highlands of Aceh. The research sample consisted of potato farmers and traders who were involved in potato marketing in Bener Meriah Regency. Determination of the sample of traders is done by snowball sampling technique. The identification of constraints uses a qualitative descriptive approach, while the income analysis uses an analysis of costs and farm revenues. The results showed that there were constraints in potato farming in the form of wilt disease which caused potatoes to be harvested immediately and the fruit produced was smaller. This will have an impact on decreasing the income of potato farming. The relatively high use of pesticides during the rainy season has implications for increasing the cost of potato farming, on the other hand the difficulty of accessing capital causes farmers to enter into potato farming partnerships with collector traders with the provision that potato marketing must be done to these traders. The development of potato farming in the Gayo Highlands of Aceh has encountered several obstacles including fluctuations in potato prices, lack of weed control which has implications for decreasing potato productivity, difficulty in accessing capital which will determine the sustainability of farming, income and farmers' welfare. farmers, namely selling potatoes through collectors, through wholesalers, and selling directly to consumers. Factors that determine farmers' decisions in marketing potatoes are the selling price, farm capital assistance, farm location, and potato quality. Direct marketing of potatoes (3rd type) to consumers is more efficient than other potato marketing channels because it can reduce farming and marketing costs. However this is rare and the sales volume of potatoes is very small.

ANALISIS SALURAN PEMASARAN KERIPIK GADUNG (Dioscorea hispida L.) PADA USAHA HOME INDUSTRY DUA PUTRA JAYA DI KABUPATEN JOMBANG

This study aims to determine the form of marketing channels, marketing margins, share of the price received by producers and marketing efficiency of gadung chips in the "Dua Putra Jaya" home industry in Jombang Regency. This study uses a quantitative descriptive method. Determination of sampling is done purposively. Respondents include producers, retailers, collectors, and consumers. Data were obtained from direct observation in the field through interviews, distributing questionnaires and tracing. The results showed that the marketing channel for Gadung chips "Dua Putra Jaya" consists of three marketing channels, namely; zero-level channels consist of producers (consumers, Level 1 channels consist of producers( retailers (consumers; Level 2 marketing channels consist of producers( collectors( retailers( consumers. The total margin on the zero level channel is non existent, the level 1 marketing channel is IDR 20,000 and the level 2 marketing channel is IDR 20,000. The share of the price received by on the zero level channel does not exist, the price share on the level 1 channel is 75%; while the channel level 2 is 55.5%. There is no efficiency value in the zero level marketing channel, the marketing channel level 1 is 31.6% and the marketing channel level 2 is 35.5%, so that it can be seen that the marketing channel in channel one is more efficient because of the marketing costs incurred in channel one. less first.

The Influence of Promotional Strategies Through Social Media on Product Purchase Decisions Mediated by Word of Mouth Marketing

E-commerce is a sales system that developed after the invention of the internet. This kind of marketing or sales system can reach the whole world simultaneously without having to set up branch offices in all countries. In addition, it can also be done 24 hours without stopping. With only a computer unit connected to the internet, the company can market its products. Marketing with promotional strategies through the internet, especially with social media (social networks), can increase sales widely and does not require expensive marketing costs. Consumers will also find it easier to find information about the products they want to buy because they do not need to meet face to face directly. Word of mouth marketing often has a competitive advantage in conveying business information. This is because word-of-mouth marketing arises naturally from the opinion of the social environment, which is considered more honest, and there are no specific motives in conveying information to other consumers.

Efisiensi Pemasaran Kapulaga di Desa Sunyalangu Kecamatan Karanglewas Kabupaten Banyumas

Sunyalangu Village is the only village in Karanglewas District that produces cardamom. This potential production needs to be balanced with efficient marketing to create high profits. The involvement of marketing institutions affects marketing costs on cardamom marketing channels and the difference in cardamom prices at the farm level and at the end consumer level. This study aims to: 1) Analyze the price, cost, and profit of cardamom marketing channels in Sunyalangu Village, Karanglewas Subdistrict, Banyumas Regency, 2) Knowing the most efficient cardamom marketing channels in Sunyalangu Village, Karanglewas District, Banyumas District. The research location was determined purposively in Sunyalangu Village, Karanglewas District, Banyumas Regency. Determination of the sample carried out on farmers is simple random sampling with the results of 65 sample farmers and determination of samples made at marketing institutions is snowball sampling. The data used are primary data and secondary data. The analytical methods used are descriptive, marketing margins, farmer's share, cost and profit share, as well as technical and economic efficiency. The results showed: 1) channel III is the cardamom marketing channel with the smallest marketing margin of Rp. 150,000, 2) channel III is the marketing channel with the largest percentage of farmers share percentage of 56.5%, 3) channel III is the channel that has the smallest share of marketing costs with a percentage of 17.8% or as much as Rp. 26,662 per kilogram and the biggest share of profits with a percentage of 87.9% or Rp. 133,314 / kg, 4) Channel III is the marketing channel of the merchant with the smallest technical efficiency value of Rp. 50.4 / Kg / Km and the largest economic efficiency value is Rp. 5 / kg.

ACCOUNTING SUPPORT FOR MANAGEMENT OF COSTS FOR PRODUCTION AND SALE OF GARDENING PRODUCTS

The current state and development trends of the horticultural industry, highlights the problematic aspects in the activities of enterprises in the current economic conditions, outlines the prospects for their development, the costs of the production of fruit and berry products and the profitability of enterprises in the horticultural industry were analyzed in the article. It has been established that our country has a significant climatic and economic potential for obtaining high yields of products of the horticultural industry, however, due to the existence of systemic economic imbalances and gaps in sectoral policy, there is a decrease in the production of fruit and berry products, the lack of satisfaction of the needs of the domestic market for high-quality products of its own production and increase in imports of fruits and berries. It is substantiated that in order to solve the problems that have developed in the industry, it is necessary to take a number of organizational, economic, technical and technological solutions aimed at the effective use of available resources, the introduction of resource-saving technologies, the rational use of the bioclimatic and economic potential of the country. On the basis of a study of the sectoral features of the activity of horticultural enterprises, it was found that business entities bear significant costs for storing finished products in fruit storages in connection with the expectation of a favorable conjuncture of the agricultural products market. Due that the costs of storage and transportation of finished products are accounted for as part of sales costs, together with other expenses of the period are subject to write-off at the end of the period to determine financial results, difficulties arise with the accurate calculation of selling prices for finished products, which can negatively affect the levels profitability of enterprises. In order to mitigate this risk, it is proposed, within the framework of management accounting, to distribute sales costs and other expenses of the period among certain types of finished products in proportion to their production cost, which creates the preconditions for accurate calculation of selling prices for fruit and berry products, balanced implementation of pricing policy by business entities and effective management of the marketing costs of enterprises.