A Greater Price for a Greater Good? Evidence that Consumers Pay More for Charity-Linked Products
2010 ◽
Vol 2
(2)
◽
pp. 28-60
◽
Keyword(s):
Keyword(s):
Keyword(s):
2009 ◽
Vol 2
(1)
◽
pp. 7092
◽
Keyword(s):