Subject. The article investigates the fishing industry, its goals, targets, development trends, and structural changes.
Objectives. The purpose is to develop tools to assess the magnitude and direction of structural changes in the fishing industry of the region and test it, using the Primorsky Krai case.
Methods. The study employs methods of aggregation of information and creation of composite indices, expert assessments, and the hierarchy analysis technique.
Results. We developed methods for quantitative assessment of the magnitude and directions of structural shifts in the fishing industry of the region. The paper includes the test results of these methods, using the fishing complex of the Primorsky Krai case.
Conclusions. The developed methodological approach can be used to create tools for assessing the magnitude and direction of structural shifts in other cross-cutting sectors. Our detailed analysis of structural changes in the fishing industry of the Primorsky Krai shows serious problems in the material and technical base and in the implementation of investment and innovation processes in this area. To solve these problems, it is required to consolidate the resources and efforts of the State and the business, and to develop and implement an active structural policy in the fishing industry of the region.
Justification of marketing technologies choice for formation of favorable image of the territory with the interests of consumers (on the example of Primorsky Krai)
