Cloud Platform based Software Marketing Strategy Using SWOT and Case Analysis

The existing stand-alone multimedia machines and online multimedia machines in the market have certain deficiencies, so they cannot meet the actual needs. Based on this, this research combines the actual needs to design and implement a multi-media system based on the Internet of Things and cloud service platform. Moreover, through in-depth research on the MQTT protocol, this study proposes a message encryption verification scheme for the MQTT protocol, which can solve the problem of low message security in the Internet of Things communication to a certain extent. In addition, through research on the fusion technology of the Internet of Things and artificial intelligence, this research designs scheme to provide a LightGBM intelligent prediction module interface, MQTT message middleware, device management system, intelligent prediction and push interface for the cloud platform. Finally, this research completes the design and implementation of the cloud platform and tests the function and performance of the built multimedia system database. The research results show that the multimedia database constructed in this paper has good performance.

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Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

Kajian Bisnis STIE Widya Wiwaha ◽

10.32477/jkb.v22i1.193 ◽

2017 ◽

Vol 22 (1) ◽

pp. 1-10

Author(s):

Nur Wening ◽

Muhammad Al Hasny ◽

Ridha Fitryana

Keyword(s):

Qualitative Research ◽

Data Collection ◽

Marketing Strategy ◽

Swot Analysis ◽

Internal Variable ◽

External Variable ◽

Collection Method ◽

Data Collection Method ◽

A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

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