Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

scholarly journals Key Determinants of International Retail Success: A Case of IKEA Retail

2021 ◽  
Vol 4 (1) ◽  
pp. 18-33
Author(s):  
Padmalini Singh ◽  
K.S. Srinivasa Rao ◽  
Liang Xuan ◽  
Daisy Mui Hung Kee ◽  
Fong Jia Min ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Retail Store ◽  
Primary Data ◽  
International Strategy ◽  
Collection Method ◽  
Management Planning ◽  
Data Collection Method

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.

scholarly journals Utilising Mood Boards as an Image Elicitation Tool in Qualitative Research

2021 ◽  
pp. 136078042199348
Author(s):  
Simon Spawforth-Jones
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Critical Appraisal ◽  
Research Projects ◽  
Research Project ◽  
Collection Method ◽  
Visual Method ◽  
Data Collection Method ◽  
Elicitation Methods ◽  
And Gender

The use of image elicitation methods has been recognised in qualitative research for some time; however, the use of mood boards to prompt participant discussion is currently an under-researched area. This article explores the use of mood boards as a data collection method in qualitative research. Used in design disciplines mood boards allow designers to interpret and communicate complex or abstract aspects of a design brief. In this study, I utilise mood boards as being part creative visual method and part image elicitation device. The use of mood boards is explained here in the context of a research project exploring masculinity and men’s reflexivity. In this article, I consider the benefits of utilising this method in researching reflexivity and gender before offering a critical appraisal of this method and inviting others to explore how mood boards might enhance research projects involving elicitation.

scholarly journals TEKNIK PENGEMBANGAN INDUSTRI EKOTOURISME KOTA BATU PROPINSI JAWA TIMUR DALAM PERSPEKTIF KEBIJAKAN

2012 ◽  
Vol 11 (1) ◽  
pp. 35 ◽  
Author(s):  
MOCH. AGUS KRISNO BUDIYANTO
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Data Collection ◽  
Research Finding ◽  
Collection Method ◽  
Policy Perspective ◽  
Data Collection Method ◽  
City Tourism ◽  
The Subject ◽  
Cross Tabulation

From the previous researches, the typology development of Batu City ecotourism potency  (Budiyanto, 2006), ecotourism potency of Canggar (Budiyanto, 2005-a). Nevertheless, the technical for ecotourism development industries in Batu City based on policy perspective has not been explored further. For this reason, this research aims at finding the the development of Batu City ecotourism in policy perspective. To achieve this aim, the scopes of this research is the technical for ecotourism development industries in Batu City based on policy perspective. The design of research used in this research is qualitative research (fenomenologys). The subject is adalah Batu City Planing dan Development Office and Batu City Tourism Office. The data collection method used is documentation and interview. The data was analyzed qualitatively (Content Analysis) by means of interactive model from Miles and Huberman (Miles & Huberman, 1994). The result of the analysis was presented in the form of cross tabulation and the narration from the phenomena. From the research finding the technical for ecotourism development industries in Batu City bassed on policy perspective included The International Ecotoursm Society and Mader is good. Generaly The International Ecotourism Society and Mader indicator was development in policy perspective.

scholarly journals Analisis Strategi Pemasaran Objek Wisata Kebun Binatang Kasang Kulim Kecamatan Siak Hulu Kabupaten Kampar

2019 ◽  
Vol 30 (1) ◽  
pp. 37
Author(s):  
Ona Gustina Mardianti ◽  
Syahdanur Syahdanur ◽  
Susie Suryani
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Internal Variables ◽  
Tourist Attraction ◽  
Probability Sampling ◽  
External Variables ◽  
Collection Data

This study aims to determine the marketing strategy of the tourist attraction of the Kasang Kulim Zoo, the Siak Hulu sub-district, Kampar District. The population of this study was visitors who came to the Kasang Kulim Zoo, Siak Hulu Sub-District, Kampar District and from the company, with a number of respondents as many as 100. In this study sampling using non probability sampling and respondent sampling was done by accidental sampling technique. This research is qualitative research and uses interviews, questionnaires, and documentation as a method of data collection. Data were analyzed using SWOT analysis with identification of internal and external variables. Internal variables indicate that location is the main strength in the kasang kulim zoo in kampar district with 0.012 with values ​​and 4 based on rating. From the external variables, the results from EFAS show that the Kasang Kulim zoo has good opportunities. As a result of the opportunity, the Kasang Kulim zoo is in quadrant 1, which is a position where the company is considered to be in a favorable situation because of its opportunities and strength. In this case, the Company can take advantage of opportunities by maximizing strength.

scholarly journals Implementation of STEM-Based Learning for Strengthening Science Literacy of Students

2021 ◽  
Vol 7 (SpecialIssue) ◽  
pp. 382-388
Author(s):  
Ferdinandus Bele Sole
Keyword(s):  
Qualitative Research ◽  
Elementary Schools ◽  
Data Collection ◽  
Scientific Literacy ◽  
Science Literacy ◽  
Literature Study ◽  
Collection Method ◽  
Concept Understanding ◽  
Data Collection Method ◽  
Research Analysis

This study aims to analyze the STEM approach in learning to strengthen the scientific literacy of students. The method used in this research is qualitative research with data collection techniques, namely literature studies. The data collection method is by reading, identifying, and analyzing, then categorizing, classifying, and describing. In this research, the study of relevant journals, articles, are used to find out how to increase students’ science literacy by using STEM in elementary schools.   Based on the results of research, the literature study states that the use of STEM-based learning effectively improves the student's science literacy.  The results of the research analysis showed that the results of the pretest scores of students had low concept understanding in the experimental class and the control class. After being given treatment, the results of the posttest scores showed a significant increase in the experimental class

scholarly journals Emancipating Student Autonomous Learning using Integrated Entrepreneurship Videos of Schoology Application

2020 ◽  
Vol 4 (1) ◽  
pp. 76-88
Author(s):  
Ninik Sudarwati ◽  
Nurdian Nurdian ◽  
Agus Prianto
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Autonomous Learning ◽  
Collection Method ◽  
Data Collection Method ◽  
Peer Reviewing ◽  
E Learning ◽  
Open Discussion ◽  
Student Independence ◽  
Answering Questions

E-learning requires students to study the material that has been uploaded to Schoology app independently. It also included independent and open discussion among students under the guidance of the lecturer in charge. The purpose of this research is to describe student independence in entrepreneurial learning using integrated entrepreneurship video in Schoology LMS application. It is a qualitative research which describes student independence in terms of learning, answering questions, and peer reviewing. This research was conducted from March to September 2019, involving 26 students as the informants. The data collection method used was participatory; the researchers played a key role as lecturers. The results of the study show that students can download an open the application easily. They did the tasks on time, learned the material (in the form of PowerPoint slide) on new entrepreneurial product ideas, learned the videos, conveyed general ideas, answered psychomotor questions after learning the videos, and conduct peer reviewing independently. In general, students learned entrepreneurship through videos in Schoology LMS application independently.

Document Review as a Qualitative Research Data Collection Method for Teacher Research

2017 ◽  
Author(s):  
Pamela J. Bretschneider ◽  
Stefanie Cirilli ◽  
Tracey Jones ◽  
Shannon Lynch ◽  
Natalie Ann Wilson
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Teacher Research ◽  
Research Data ◽  
Collection Method ◽  
Data Collection Method ◽  
Document Review

scholarly journals ANALISA STRATEGI DALAM PEMASARAN (Studi Kasus pada Mie Gacoan di Karangtengah Kota Blitar)

2018 ◽  
Vol 11 (2) ◽  
pp. 46-56
Author(s):  
Indria Guntarayana ◽  
Krisma Putri ◽  
Ratih Y Chuly
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Direct Observation ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Analysis Tool ◽  
Collection Method ◽  
Important Thing ◽  
Business People ◽  
The Many

The marketing strategy is an important thing for the sustainability of a business, therefore this research was conducted with the aim to find out the marketing strategy of the gacoan noodle culinary business in Karangtengah, Blitar City. Due to the many existing noodle restaurants, the competition in this business is getting tougher. Therefore, it is important for noodle restaurant business people to be able to provide satisfaction for consumers through quality products and services in order to compete in the noodle restaurant business. This study uses a qualitative method, for the data collection method used in this study is to conduct direct observation techniques or in-depth observations and interviews. The analysis tool is to use SWOT Analysis and SWOT Analysis Deming Cycle. Based on the analysis and discussion it can be concluded and described that the marketing strategy of Gacoan Noodles can be said to be good, Gacoan Noodles sells its products both Offline and Online.

scholarly journals Understanding the Meanings and Factors Motivating Academic Fraud: Exploration in Accounting Students

2020 ◽  
Vol 30 (9) ◽  
pp. 2257
Author(s):  
Sukma Dephiena
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Qualitative Approach ◽  
Academic Institution ◽  
Accounting Students ◽  
Collection Method ◽  
Data Collection Method ◽  
Academic Fraud ◽  
Student Ethics ◽  
Accounting Student

The purpose of this research is to depict the understanding of academic fraud and to elaborate the motivation to the perpetrators. This research uses qualitative approach with doing phenomenology variation of qualitative research with interview and literature documentation as the data collection method. The result of this research reveals the academic fraud conducted by the accounting student in breaking the rules, the existence of fraud culture that make student doing the academic fraud, and the ambition that motivate students to do fraud. Therefore, ambition as the motivation factor which underlined the academic fraud can be reduced by increasing the supervising more than usual. In line with the result of research that hopefully can be more contribute in to academic institution for make a better methods to decreasing the number of cheater. Keywords: Academic Fraud; Student Ethics; Fraud Definition; Fraud Motivation.

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