The Study on the Factors Influencing on the Behavioral Intention of Free Mobile Video Service: Focusing on the UTAUT2

ABSTRACT This study aims to examine the behavioral intention of the Muslim crowd funders to use the Zakat-based crowdfunding platform model by adopting the concept of the Unified Theory of Acceptance and Use of Technology (UTAUT) Model. The platform model, as an intermediary between Muslim crowd funders and MSMEs, provides financing services for MSMEs to fight any kind of situation/pandemic like COVID-19 nowadays. This study used the primary data that is collected by using the online survey questionnaires, and then the analysis is conducted using partial least squares (PLS) regression. The empirical study shows that all the variables except for facilitating conditions have a significant positive effect on the intention of Muslim crowd funders to use the Zakat-based crowdfunding platform model. The present study will help the government and policymakers to plan appropriate intervention strategies to minimize the adverse impact of the COVID-19 pandemic on MSMEs in Indonesia. Furthermore, the study will contribute to the existing literature especially on the factors influencing the adoption of the Zakat-based crowdfunding platform model.

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Theory of Planned Behaviour and Pro-environmental Intention: Russian, Australian and Chinese Tourists in Phuket, Thailand

Malaysian Journal of Social Sciences and Humanities (MJSSH) ◽

10.47405/mjssh.v6i11.1140 ◽

2021 ◽

Vol 6 (11) ◽

pp. 358-365

Author(s):

Oraphan Leenanithikul

Keyword(s):

Regression Analysis ◽

Behavioral Intention ◽

Theory Of Planned Behaviour ◽

Behavioral Control ◽

Subjective Norms ◽

Perceived Behavioral Control ◽

Planned Behaviour ◽

Responsible Behavior ◽

Factors Influencing ◽

Chinese Tourists

As environmental problems keep being concerned by many parties, not only actors in the production side are accused as roots of the problem, the consumer side should not also be neglected. Since it has been suggested that pro-environmental intention will probably lead to some responsible behavior, this study aims to explore factors influencing consumers’ pro-environmental behavioral intention by applying the framework of the theory of planned behavior (TPB). The study focused on exploring the behavior of international tourists from Russia, Australia and China who travel in Phuket Province, Thailand. The result of multiple regression analysis indicated that all factors were positively predictors of pro-environmental intention. Perceived behavioral control provided the highest impact (Beta = 0.543) whereas attitude toward pro-environmental behavior (Beta = 0.140) and subjective norms (Beta = 0.140) provided the lower impact and finally, perceived value (Beta = 0.087) provided the lowest impact.

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Factors Influencing Users’ Behavioral Intention to Reuse Mobile Financial Services in Bangladesh

GATR Journal of Management and Marketing Review - JMMR Vol 4(3) JUL-SEP 2019 ◽

10.35609/jmmr.2020.5.3(4) ◽

2020 ◽

Vol 5 (3) ◽

pp. 155-169

Author(s):

Md. Rizvi Khan ◽

Sirion Chaipoopirutana

Keyword(s):

Behavioral Intention ◽

Financial Services ◽

Behavioral Intentions ◽

Ease Of Use ◽

Perceived Usefulness ◽

Survey Method ◽

Mobile Banking ◽

Perceived Ease Of Use ◽

Factors Influencing ◽

Mobile Financial Services

Objective – This paper aims to empirically examine the factors influencing the users’ behavioral intention to reuse mobile technology to facilitate their financial services in Bangladesh. Methodology/Technique – A self-administered online survey method was used and 400 responses were collected with Likert-type questions using Google Forms as a medium. A model was developed and proposed based on different technology acceptance models like TAM, UTAUT and similar studies on factors influencing users’ intention to adopt and reuse mobile financial services in Bangladesh. The proposed model was tested by performing simple and multiple linear regression using SPSS software. Findings – The results show that perceived ease of use influences perceived usefulness of mobile financial services but perceived ease of use, perceived usefulness and security have no influence on trust in terms of behavioral intention to reuse mobile financial services in Bangladesh. However, with the exception of trust and perceived financial cost, the remaining variables such as perceived usefulness, perceived ease of use, security, perceived risk, social influence and facilitating conditions significantly influence behavioral intentions to reuse mobile financial services in Bangladesh. Novelty - This study examines crucial factors spotted in literature in the context of Bangladesh. Earlier papers have primarily focused on traditional banking clients’ behavioral intention toward their bank’s mobile banking facilities in Bangladesh. This paper is comprehensively designed to identify influential factors of reusing non-traditional mobile financial services like bKash, Rocket, Nagad etc. at the growth level in the industry of Bangladesh. The researcher tried to identify factors influencing both bank and non-bank users to reuse mobile financial services for their digital transactions. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: bKash; Bangladesh; Mobile Banking; Behavioral Intentions; Reuse; Mobile Financial Services. Reference to this paper should be made as follows: Khan, M.R; Chaipoopirutana, S. 2020. Factors Influencing Users’ Behavioral Intention to Reuse Mobile Financial Services in Bangladesh, J. Mgt. Mkt. Review 5(3) 155 – 169. https://doi.org/10.35609/jmmr.2020.5.3(4)

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