Factors Influencing Behavioral Intention to Use Mobile Banking

2018 ◽  
Vol 9 (9) ◽  
Author(s):  
Myra V. De Leon
Keyword(s):  
Behavioral Intention ◽  
Intention To Use ◽  
Mobile Banking ◽  
Factors Influencing ◽  
Behavioral Intention To Use

YouTube for Procedural Learning

2021 ◽  
pp. 179-196
Author(s):  
Lim Wen Ying ◽  
Chew Yuin Xian ◽  
Chan Cyn Ye ◽  
Leow Shyir Khie ◽  
Siti Badriyah Mohamad Rozlan ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Teaching And Learning ◽  
Procedural Learning ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Factors Influencing ◽  
Acceptance Model ◽  
Behavioral Intention To Use

YouTube is reshaping teaching and learning across the world and is becoming a preferred platform for students' procedural learning to acquire relevant skills and knowledge in implementing any tasks. The aims of this research are to assess factors influencing student intention to use YouTube for procedural learning. In addition, the technology acceptance model (TAM) was applied as the underpinning theory. Data was analyzed to examine the hypothesized relationships. Results revealed that content richness, task-technology fit, YouTube self-efficacy, and vividness significantly affect students' behavioral intention to use YouTube for procedural learning. Results infer that YouTube enlarges its function as a mass-oriented means for procedural learning as students develop positive perceived usefulness of YouTube to influence their behavioral intention to use YouTube. This study integrated TAM and assessed factors influencing student intention to use YouTube for procedural learning. Future research directions are also put forward.

scholarly journals FACTORS INFLUENCING THE BEHAVIORAL INTENTION OF INDONESIAN GENERATION Z TO USE A NEW C2C E-COMMERCE PLATFORM CALLED INSTAGRAM SHOP

2021 ◽  
Vol 3 (9) ◽  
pp. 123-131
Author(s):  
Gevani Syakinah Putri ◽  
Ira Fachira
Keyword(s):  
Marketing Strategy ◽  
Behavioral Intention ◽  
Behavioral Theory ◽  
Intention To Use ◽  
Consumer Innovativeness ◽  
Generation Z ◽  
Factors Influencing ◽  
Minimum Number ◽  
New Ideas ◽  
Behavioral Intention To Use

Most of Generation Z is being influenced by Instagram to shopping online. Additionally, Instagram now launched Instagram Shop to make users feel the easiness to shop within the application. This paper will identify which factors that can influence Indonesian Generation Z’s behavioral intention to use Instagram Shop to purchase a product since the population in Indonesia is dominated by Generation Z. This fact would allow Instagram Shop or any other e-commerce leaders to have a deeper understanding and make an improvement on their marketing strategy in order to make the users satisfied. This paper will focus on the behavioral (Theory of Planned Behavior) and readiness to accept new ideas (Consumer Innovativeness) as factors in intention to use Instagram Shop of Indonesian Generation Z. Quantitative approach with spreading the questionnaire to 400 respondents as the minimum number will be used for the research.

scholarly journals Factors Influencing Use of Monsoonsim Business Simulation by UTM Undergraduate Students

2018 ◽  
Vol 8 (2) ◽  
pp. 61
Author(s):  
Shafudin Mohd Yatim ◽  
Chin Fei Goh ◽  
Raihanatul Zahirah Mohamad
Keyword(s):  
Undergraduate Students ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Business Simulation ◽  
Perceived Ease Of Use ◽  
Factors Influencing ◽  
Perceived Enjoyment ◽  
Behavioral Intention To Use

The study was conducted to investigate the factors that influenced the use of MonsoonSIM business simulation by the undergraduate students of Universiti Teknologi Malaysia (UTM). The objectives of this study were to evaluate the (i) relationship between perceived usefulness, perceived ease of use, and perceived enjoyment towards attitude to use MonsoonSIM, (ii) relationship between perceived usefulness, perceived enjoyment, and attitude to use towards the behavioral intention to use MonsoonSIM (iii) strongest determinants that influenced the students’ attitude to use MonsoonSIM. Two hundred and sixty UTM undergraduate students answered this e-questionnaire. Descriptive and inferential analyses were used to evaluate the data. The results of this study showed all the relationships were positively correlated, and that perceived enjoyment was the most significant factor influencing the students’ attitude to use MonsoonSIM. In conclusion, there is a higher possibility for the technology to be used by the users if it includes perceived usefulness, perceived ease of use, and perceived enjoyment.

scholarly journals Risks and benefits from using mobile banking in an emerging country

2016 ◽  
Vol 6 (4) ◽  
pp. 355-363 ◽  
Author(s):  
Onneile Juliet Ntseme ◽  
Alicia Nametsagang ◽  
Joshua Ebere Chukwuere
Keyword(s):  
Behavioral Intention ◽  
Emerging Countries ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Risks And Benefits ◽  
Behavioral Intention To Use

An emerging countries banking service providers are eager to implement new technologies and services in order to grasp, penetrate the market and gain competitive advantage. The banks made use of technology by introducing new products such as mobile banking, but customers are not really adopting this new banking model provided as a result some challenges. Then, the overall objective of this study is to explore the risks and benefits on acceptance and usage of mobile banking by users in emerging countries. Also, to identify whether the independent variables are statistically significant factors in the adoption of mobile banking. The research established the effect of independent variables, which include perceived usefulness, and perceived ease use on dependent variables, i.e. the adoption of mobile banking. In the findings it was found that participants would use mobile banking if it is easy to use because then it will be useful to them. Conclusions were made that perceived ease of use of mobile banking positively affect perceived usefulness of mobile banking, perceived ease of use of mobile banking positively affect the behavioral intention to use mobile banking while perceived usefulness of mobile banking has a positive impact on the behavioral intention to use mobile banking.

scholarly journals Challenges and factors influencing initial trust and behavioral intention to use mobile banking services in the Philippines

2017 ◽  
Vol 11 (2) ◽  
pp. 246-278 ◽  
Author(s):  
Jason Lim Chiu ◽  
Nelson C. Bool ◽  
Candy Lim Chiu
Keyword(s):  
Behavioral Intention ◽  
The Philippines ◽  
Demographic Variables ◽  
Mediating Effect ◽  
Intention To Use ◽  
Mobile Banking ◽  
Initial Trust ◽  
Banking Services ◽  
Content Type ◽  
Behavioral Intention To Use

PurposeThis paper aims to assess the direct effects of antecedents of initial trust, the mediating effect of trust and the moderating effect of demographic variables on non-adopters’ behavioral intention to use mobile banking. Design/methodology/approachThe study tested the models of theory of reasoned action and theory of planned behavior to evaluate potential antecedents of trust (diffusion of trust, infrastructure quality, perceived costs, privacy and security) moderators (demographic variables) and mediators (initial trust) that will influence behavioral intention to use mobile banking. The Hayes’ Process Macro developed by Andrew F. Hayes (2013) was used as a statistical analysis in SPSS to estimates the path coefficients using multiple regression. The tool provides insights on the direct and indirect effect of the independent variable on the dependent variable through the existence of moderating variables and mediation variables. FindingsThe results show that the non-adopters of mobile banking asserted that the antecedents of initial trust played a significant influence on behavioral intention to use online banking services. Originality/valueThere is a dearth of literature addressing mobile banking in the Philippines. The first initial trust formation in internet banking using computer workstations and laptops in the Philippines was conducted by Chiu et al. (2016). This research fills in the gap by expanding and formulating a deeper understanding of the antecedents of initial trust that influence consumer behavioral intention that might be responsible for the slow diffusion of mobile banking services in the country. The results from this study will help financial institutions create a beneficial connection with consumers while alleviating the fears of non-adopters and enhancing their understanding of the benefits of mobile banking.

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