The Effect of Social Commerce Characteristics and Flow on Market Performance

2015 ◽  
Vol 2 (1) ◽  
pp. 21-43
Author(s):  
Dan Bi Chae ◽  
Lin Li ◽  
Jing Yong Park
Keyword(s):  
Market Performance ◽  
Social Commerce

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Measuring Market Performance

Controlling ◽  
2001 ◽  
Vol 13 (4-5) ◽  
pp. 211-218
Author(s):  
Bernd Wiedemann ◽  
Torsten Büssow
Keyword(s):  
Market Performance

Global strategy of social commerce firm Groupon : focusing on the case of Korea, China and France

2013 ◽  
Vol 14 (4) ◽  
pp. 53-75 ◽  
Author(s):  
썬쟈 ◽  
Ji Yeon Kim
Keyword(s):  
Global Strategy ◽  
Social Commerce

The Effect of Structure and Relation of Social Networks on Purchase Intention of Social Commerce Sites

2011 ◽  
Vol 12 (3) ◽  
pp. 105-125 ◽  
Author(s):  
서수석 ◽  
Jongho Lee
Keyword(s):  
Social Networks ◽  
Purchase Intention ◽  
Social Commerce ◽  
Effect Of Structure

Impacts of Social Commerce in E-commerce : In perspective of Social Commerce Analysis Model

2012 ◽  
Vol 14 (1) ◽  
pp. 389-410
Author(s):  
진동수 ◽  
Jaewook Lim
Keyword(s):  
Social Commerce ◽  
Analysis Model

Labor Conditions and Future Capital Market Performance

CFA Digest ◽  
2017 ◽  
Vol 47 (4) ◽  
Author(s):  
Sonia Gandhi
Keyword(s):  
Capital Market ◽  
Market Performance ◽  
Labor Conditions
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