The Role of Strategic Reference Points in Explaining the Nature and Consequences of Human Resource Strategy

1996 ◽  
Vol 21 (4) ◽  
pp. 926 ◽  
Author(s):  
Peter Bamberger ◽  
Avi Fiegenbaum
Keyword(s):  
Human Resource ◽  
Reference Points ◽  
Human Resource Strategy ◽  
Resource Strategy

scholarly journals Designing a brand rejuvenation model with the role of brand-oriented human resource strategy

2020 ◽  
Vol 18 (40) ◽  
pp. 0-0
Author(s):  
سیدنجم الدین موسوی ◽  
صابر تقی پور ◽  
معصومه مومنی مفرد
Keyword(s):  
Human Resource ◽  
Human Resource Strategy ◽  
Resource Strategy

Sources of decline, turnaround strategy and HR strategies and practices: The case of Iberia Airlines

2018 ◽  
Vol 40 (3) ◽  
pp. 583-610 ◽  
Author(s):  
Mónica Santana ◽  
Ramon Valle Cabrera ◽  
José-Luis Galán González
Keyword(s):  
Financial Crisis ◽  
Human Resource ◽  
Recovery Strategy ◽  
Human Resource Strategy ◽  
Employee Responses ◽  
Resource Strategy

This study investigates the coevolution of the sources of decline, the turnaround strategy and the human resource strategy (HRS) at Iberia Airlines, together with the influence of employee responses to these strategies. The analysis of several moments of organisational decline at Iberia, comparing measures adopted in pre- and post-financial crisis periods, shows that, in a sector experiencing a fiercely competitive transformation that negatively affects established companies, the use of downsizing in an organisation with internal deficiencies may create further problems within the company, while an HRS based on flexibility-oriented practices and a fostering approach to strategic negotiations will improve the requisite recovery strategy.

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