scholarly journals Relationship Marketing Orientation and Perceived Organizational Performance of Employees: A Case of Maritime Business Organization

2021 ◽  
Vol 6 (3) ◽  
pp. 261-270
Author(s):  
Ali TEHCİ ◽  
Nihan ŞENBURSA
Keyword(s):  
Organizational Performance ◽  
Relationship Marketing ◽  
Business Organization ◽  
Marketing Orientation

The influence of relationship marketing orientation on brand equity in banks

2015 ◽  
Vol 26 ◽  
pp. 14-22 ◽  
Author(s):  
Dhanushanthini Yoganathan ◽  
Charles Jebarajakirthy ◽  
Paramaporn Thaichon
Keyword(s):  
Relationship Marketing ◽  
Brand Equity ◽  
Marketing Orientation

Determinants and Antecedents of Relationship Marketing Orientation

2010 ◽  
Vol 1 (4) ◽  
pp. 22-43
Author(s):  
Ahmed Abdelkader ◽  
Howard Jackson ◽  
John Cook
Keyword(s):  
Empirical Study ◽  
Relationship Marketing ◽  
Banking Sector ◽  
Marketing Orientation ◽  
Fast Pace

This study investigates the extent of Relationship Marketing Orientation (RMO) in the banking sector of Egypt. The need to deliver a superior value to bank customers has assumed paramount importance as competition intensifies at a fast pace and local consumers become more demanding. This study attempts to answer whether the bank’s ownership style will influence the extent of the bank’s relationship marketing orientation. This empirical study of 32 Egyptian banks is based on the antecedents and determinants of RMO elected from the literature. Findings suggest that different ownership of a bank may exert a different emphasis on RMO. The study reports that RMO is determined by ten antecedents of relationship marketing.

Relationship marketing orientation: scale development and cross-cultural validation

2005 ◽  
Vol 58 (2) ◽  
pp. 185-194 ◽  
Author(s):  
Leo Y.M. Sin ◽  
Alan C.B. Tse ◽  
Oliver H.M. Yau ◽  
Raymond P.M. Chow ◽  
Jenny S.Y. Lee ◽  
...  
Keyword(s):  
Scale Development ◽  
Relationship Marketing ◽  
Cross Cultural ◽  
Marketing Orientation ◽  
Orientation Scale ◽  
Cultural Validation
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