scholarly journals New Product Development, Implementing Agility through innovation and technology

Author(s):  
Wallace Whistance-Smith ◽  
Mohamed Salama

New product development is an integral part of the project management practice. However, product design and process design have been, historically, two of the main components of the operations management theory. Operations management is the task of creating value in the form of goods and services by transforming inputs into outputs. More specifically, the techniques to create value are universal in scope and can be applied to any form of enterprise whether service-oriented or manufacturing-based. It is this operations transformation model that creates the possibility for enterprise success. The efficient production of goods and services requires an effective application of the transformative process, and it is in this transformation that value is created. Value supports the possibility for enterprise viability, and without such, there is little opportunity for sustained financial feasibility – this is particularly so in the ever-increasing competitive landscape of today’s worldwide economic system. This chapter discusses the fundamentals of product and service development, in the context of sustainable competitive advantage, in the era of digital transformation.

2019 ◽  
Vol 1 (3) ◽  
Author(s):  
Rosa Hendijani

Behavioral operations management (BOM) is one of the new areas in operations management. In the past 12 years, the field has made huge progress and researchers have become interested in this new perspective to solving operational problems. BOM is now one of the major subfields of operations management. In this paper, we examine and categorize areas of BOM based on the mainstream literature. Key areas include behavioral issues in new product development and project management, quality management, production management, inventory management, service operations, and forecasting. Studies in each area are divided into three subcategories, including OM context, individual attributes, heuristics, and biases, and individual differences. In OM context category, feedback and reward, training, work monitoring, teamwork and group decision making, goal setting, task assignment, and flexibility are among the main topics. In individual attributes, heuristics, and biases category, sunk cost effect and escalation of commitment, endowment effect, overprecision bias, planning fallacy, pull-to-center effect, anchoring and insufficient adjustment, and misperceptions of feedback are mainly discussed. In individual differences, analytic thinking and system thinking are mainly studied. New areas for research are suggested in each related section and are summarized in future directions and conclusion sections. In contexts such as new product development, project management, and inventory management, a shift to finding solution to performance improvement is beneficial instead of focusing on heuristics and biases and considering them as a deficiency in human decision making. Regarding individual differences category, a shift toward attributes other than cognitive abilities, such as global processing, creative thinking, and design thinking are recommended.


2011 ◽  
Vol 15 (05) ◽  
pp. 869-898 ◽  
Author(s):  
Stephanie C. Schleimer ◽  
Arthur D. Shulman

There is evidence that intra-firm collaboration and inter-firm collaboration are important for new service development (NSD) and new product development (NPD) success. However, evidence of the contributions of each to innovative outcomes is inconsistent. This inconsistency is associated with the tendency of studies to examine the impact of intra-firm collaboration or inter-firm collaborations exclusively. However, most firms involved in NSD or NPD engage simultaneously in intra-firm and inter-firm collaborations. Using a multi-dimensional conception of collaboration we advance a deeper understanding of the relative contributions of these attributes in intra-firm versus inter-firm collaborative environments during NSD versus NPD. Analyses of survey data from 134 innovations confirm that collaboration clearly matters for both NSD and NPD success, but its impact differs depending on (a) whether a new product or service was developed, (b) on the collaborative environment (intra-firm or inter-firm), and (c) on the collaborative attributes examined. Implications for advancing innovation theory and practice are provided.


Author(s):  
Marzena Walasik ◽  
Beata Poteralska

The paper is aimed at identifying the state-of-the-art in the field of traditional and innovative management of a new product (the result of R&D works). Against this background, key elements of the management process of new product development (NPD) at R&D organisations, are identified. The main components of the management process comprise the developed implementation models and dedicated marketing tools, with taking into account the specific character of an R&D organisation, whose activities should be focused on the commercialisation of obtained research results.


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