Finding and motivating talent
Finding the best talent, and keeping them motivated and productive, are essential elements in establishing and maintaining a competitive advantage. The capacity of an event enterprise to consistently stage successful events, and consistently provide attendees with positive and memorable experiences, is generally a reflection of the quality of their employees and volunteers. Over the longer term, concerted efforts to acquire and motivate the best talent available can lead to greater levels of organisational creativity and innovation, as well as long term survival in a dynamic, turbulent, and uncertain industry environment. Furthermore, a talented and productive workforce is generally one in which individual employees and volunteers can thrive and grow, promoting empowerment and well-being.